The ISV journey to the cloudKeep it simple and leverage the Hewlett Packard Enterprise Partner ecosystem

Brochure

Are you facing increased demand for Software-as-a-Service (SaaS)? Have you thought about moving to the cloud but been put off by complexity? Many software companies are still on the defensive, wondering how to make the cloud work for them.

What if you could turn the tables and make your software a force that creates solutions and guides your customers into the future? Now you can.

The Hewlett Packard Enterprise (HPE) open and secure cloud solutions drive breakthrough innovation, enhance productivity and foster growth. You can benefit from outstanding infrastructure, services, security, and support, all delivered locally through an extensive partner ecosystem, to ensure legislative compliance.

Open up new markets, make your software more accessible and affordable, and bring your offers to the cloud, in a simple, cost-effective way.

Overcome the obstacles

The cloud has become more accessible for many companies, and numerous Independent Software Vendors (ISVs) now offer their software as a service. Cloud computing is an efficient and cost-effective model to deliver products as a service, and as an operational expense to customers.

However, many European companies, particularly banks and public sector organizations, are reluctant to host their data in the public cloud. And for regulatory reasons, they often demand that their data remains within their countries. These constraints narrow the choice of cloud service providers, and have discouraged some ISVs from going to the cloud.

Now you can master these challenges. We can help you respond to growing demands for SaaS, make your applications cloud and mobile-ready, comply with local legislations, and open up new markets.

The extensive network of HPE Partner Ready service providers operates on a country basis and will support you as you bring your applications to the cloud. They can help you comply with the new EU Data Protection Regulation, so you can reassure your information-sensitive SaaS customers that their data is close by.

Meet your customers’ needs

For software vendors, developing and maintaining data centres in house is complicated, expensive, and inflexible. The cloud provider needs to ensure capacity for growth and for peak consumption which is a drain on resources.

You can optimise your cloud offering by engaging a third-party service provider who has the resources and expertise to offer computing power and flawless service. That leaves you free to focus on what you do best: developing applications.

Supported by the HPE Partner Ready service providers, and the latest HPE technology that is right for your business, you can ensure the best customer experience.

Here are some fundamentals you should consider when selecting a cloud partner:

• Availability – Consistency of service is vital. End users expect their software to be available when they need it. Downtime for maintenance should be planned and scheduled.

• Security – Security has been one of the barriers to cloud computing. Customers want their data to be safe, and they demand uncompromising security policies and practices.

• Platforms and infrastructure uniformity – The hosting partner should offer servers and virtual infrastructure that run your operating system of choice. You will want to know about versions and roadmaps for upgrade planning. And you will need to ensure support for new and legacy environments.

Brochure Page 2

Join the HPE AllianceOne Partner ProgrammeThe HPE AllianceOne Partner Programme is a worldwide arrangement for ISVs and partners who develop market-leading solutions running on key HPE technologies and platforms.

This comprehensive, integrated programme provides everything you need to have a successful, collaborative relationship with HPE. When you join the HPE AllianceOne Partner Programme you gain access to a framework of technical, marketing, sales , and collaboration resources to help you develop new competencies, optimise your business potential, and achieve grater growth and profit.

Learn more athp.com/go/allianceone

Your environment should remain easy to manage, especially when working with several local service providers. Service level agreements should not vary with geography. You should strive for infrastructure uniformity so you can develop, test and maintain your applications in a single space.

• Data residency – Some companies, in the banking and public sectors in particular, are quite nervous about having their data in the cloud, and will be more comfortable knowing it’s nearby. Some customers will not want to be subject to the U.S. Patriot Act. And with the EU Data Protection Regulation, many companies will need to keep their customers’ data local. Another benefit of local hosting is the avoidance of latency. The closer the data, the quicker the service, especially when you need a high degree of processing. Your customers will also demand appropriate backup and recovery services.

• Scale – End-users will want the capability to scale—i.e. to increase software consumption for peak demand. Your service provider should be able to respond with agility. Customers may also expect the service to become more cost-effective with increased volume.

Take advantage of the new style of IT with HPE

Moving to the cloud may require both organizational and technical changes. HPE and our Partner Ready service providers are here to support you with this journey.

Transform your applications for the cloudDevelop a cloud investment strategy to modernise and build new applications, and ensure connectivity so they are delivered anywhere, any time, through any device.

Build a single cloud application development and delivery platform, in partnership with service providers, which offers:

• A complete and open cloud stack including Infrastructure-as-a-Service (IaaS), Platform-as-a- Service (PaaS), and SaaS.

• Public, private, and hybrid deployment options.

• In-Country availability through top level service providers.

Engage with a network of partners who can provide the complementary skills to:

• Develop, deploy, and manage cloud applications.

• Train and support system and operations personnel.

• Integrate existing customer systems, services, and data.

Brochure Page 3

Partner Ready for service providersWhether you want to deliver you application “as-a-service” yourself or through a provider, you can leverage the power of an HPE Partner Ready service provider. From co-location to managed services, our partners can handle the needs of any business from the smallest of startups, to the largest of enterprises with professional IaaS, PaaS and SaaS-powerfully and reliably backed by HPE.

Leading service providers around the world are teaming with HPE to deliver hosting, managed, and cloud-based services that meet your most stringent business needs.

Together, HPE and Partner Ready service providers offer you unparalleled choices to securely to manage your business securely and cost-effectively; and to

• Provide improved asset protection

• Enable better business agility

• Optimise operating efficiency

Learn more athp.com/go/P1SP

Service catalog

Self-serviceportal

Capacity andmanagement

Resource pools

Service delivery

Extend the app to benefit from the advantages of a tighter integration with the cloud environment (monitoring, auto-flexing, etc.).

Optimise the app to benefit from some di�erentiated o�erings from the Partner Ready service providers.

Roll out - evolve

Make the application ready in the selected Partner Ready service providers.

Include the application in the HPE Marketplace Roll.

DeployTest that the application can be deployed in a private cloud.

Test that the application can be deployed through an Partner Ready service provider.

Test

Make the needed changes in the application to run in a cloud environment.

Create the meta-information (templates, cloudmaps, etc.) needed to deploy the application in the converged cloud.

Adapt - ‘SaaSify’

Check that the eligible application meets the technical criteria.

Create the business case and get the approval.

Evaluate

Figure 1: ISV2SaaS Lifecycle.

Benefit from an open, secure and uniform cloud solutionOpen: You can move, integrate, and deliver applications across any public, private, traditional IT, or hybrid environment. And because HPE believes in an open community, you can choose from a vast range of hardware, software, and services.

Secure: With HPE Helion, all products and services provide the security, reliability, control, and governance you need.

Uniform: Engage confidently with local cloud partners, knowing they run comparable HPE environments. Infrastructure uniformity allows you to provide a consistent level of service, and will ease your development and maintenance activities.

• Meet compliance requirements – Compliance with local data protection regulations is an important factor when selecting where to deploy your cloud. The HPE network of Partner Ready service providers allows you to offer cloud services on a global scale, develop your market with an excellent, consistent solution, and comply with local legislation.

• Reach new markets – One of the benefits of working with the HPE Partner Ready service providers is that they can open access to new markets and help you acquire more customers. It’s in their interests to help you grow.

• Keep it simple – Several studies indicate that providing SaaS, using third-party hosting partners, is cost efficient in the long term. Engaging service providers removes the complexity of building, deploying, and managing infrastructure, so you can focus on your core business.

Talk to us about your journey to the cloud

We are here to help. Business, operational, and governance aspects all need to be considered carefully. By selecting the right hosting partner and underlying technology, you will ensure quality of service and the best level of customer experience to foster growth.

Successful relationships will help you develop your customers to embrace the New Style of Business, and propel your business with new opportunities and revenue streams. Please contact your HPE representative to discuss cloud options and our Partner Ready service providers.

Learn more athp.com/go/isv2saas

© Copyright 2015 Hewlett Packard Enterprise Development LP. The information contained herein is subject to change without notice. The only warranties for Hewlett Packard Enterprise products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. Hewlett Packard Enterprise shall not be liable for technical or editorial errors or omissions contained herein.

4AA5-7585ENN, November 2015, Rev. 1

Brochure

Cloud computing - HPE HelionIn many enterprises, IT is on the defensive, reacting to problems and putting out fires. But what if you could turn your IT department into a driving force that creates solutions and guides the company into the future? Now you can. Built on a foundation of OpenStack technology, HPE Helion boosts productivity, so you can make the most of your IT budget and give your developers the power to deploy new applications faster than ever. All while keeping your data as available and secure as it should be.

HPE’s dedication to open and secure cloud solutions is all about empowering breakthrough innovation, enhanced productivity, and unencumbered opportunity.

Learn more athpe.com/info/helion

Transform your applications for

the cloud

Leverage an open, secure

and consistent cloud engine

Ensure compliance, keep data in-country

Reach new markets with

service providers

Keep it simple

Figure 2: Why HPE and its partners.