The JoJo White Foundation Partners with Kraft Foods Inc.

Marc Venisse, Casey Weitz, Chris Fleischmann, Jordan Ries, Matt Hillard

About JoJo White Legendary Boston

Celtic Involved in

community programs

2 championships Retired jersey

The JoJo White Foundataion Created to give back to the youth

minority Provide opportunities to get involved Focus on youth minorities who play a

sport and applying for collegiate scholarships

Respect the youth and youth respect the community

Mission Promote education and community

involvement throughout youth minorities in the Boston area

Values Hard work Commitment to the public good Accountability to the public Respect for the worth and dignity of

others Responsible stewardship of resources Commitment to excellence Transparency, integrity, and honesty

Kraft Foods Inc. “From changing our packaging to

promoting healthy lifestyles, we continue to evolve the way we do business to reduce our environmental impact and enhance our contributions to society and while delivering outstanding financial performance”

Working Together Mutually beneficial Mission statements correlate with one

another Promote and enhance the community

together Kraft is already big in Boston Possible new area for them to get

involved

Target Audience Youth minorities living in the Boston

area that have a household income level below $27,040.00

Average income level throughout Boston so we are targeting below that

Target audience

22%

7%13%

22%

20%

14%

Ages % of BostonUnder 18 20-24 25-34 35-39 50-64 65 & over

Target Audience

Caucasian55%African-

American25%

Other8%

Asian7%

Mixed5%

Ethnicity

Target Audience

48%52%

Gender % of BostonMale Female

JoJo’s Top 10 Picks Mr. White wore number 10 throughout

career Stays with the athletic theme Ten different scholarships will be given

out ranging in different amounts

Scholarship Requirements Top 5

3.5 GPA or better 60 hours of

community service

Bottom 5 3.0 GPA or better 40 hours of

community service

• Scholar ships are 4 year scholarships requiring:• Required GPA is kept• Continuation towards a degree • Continuation of a sport

Budget Large portion will be donated by Kraft

Foods Inc. Apply for possibly grants Human Resource Salary

$39,000

Marketing Strategy Flyer Brochure Facebook Twitter Website Commercial

Flyer Very basic Post it throughout the community and

high schools Green background

Appealing to the eye Make athletic sports theme obvious Show who is all involved

Brochure More information based States mission and values Brief biography on JoJo White Lists the scholarship requirements Lists basic information to the foundatoin

Facebook and Twitter Huge social media outlets Easy to use and market with Reaches our target audience well Can be used to inform audiences of

upcoming events and scholarship winners

Great way to expand the foundation’s reputation

Website Very simple Easy to navigate Has links to everything else

Commercial More of an infomercial Clear message of what the foundation is

trying to accomplish JoJo White be the voice reading in the

commercial

Conclusion Keeps a sports theme while promoting

education and community involvement from youth minorities

Potential for a great partnership with Kraft Foods Inc.

Thank youAny Questions?

References Boston demographics profile. (2010). Retrieved from

http://www.areavibes.com/boston demographics/  Echo media . (2003). Retrieved from http://www.echo-media.com/mediaDetail.php?ID=12264  Glassdoor. (2008). Retrieved from http://www.glassdoor.com/Salaries/human-

resources- assistant-salaries-SRCH_KO0,25_IP2.htm  Jimenez, C. (n.d.). New bostonians demographic report. Retrieved from

 http://www.cityofboston.gov/newbostonians/pdfs/dem_report.pd  Krafts food corporate timeline . (n.d.). Retrieved from

 http://www.kraftfoodsgroup.com/SiteCollectionDocuments/pdf/CorporateTimeline_Kraft GroceryCo_version.pdf 

Robert mccormick foundation . (2011, August ). Retrieved from  http://www.mccormickfoundation.org/page.aspx?pid=635 

Vista print . (2001). Retrieved from http://www.vistaprint.com/logo-design/review-logo.aspx?