The Journal of Business Forecasting“Updating your Forecasting System – Wisconsin Tissue’s Experience”By: Shahbaz Alibaig and Bryan Lilly

Date Published: Fall, 1999

OverviewWisconsin Tissue in the 90s was a major company in the paper industry and was later bought out by Georgia Pacific. Wisconsin Tissue wanted to improve its forecasting system in order to make production efficient, and improve sales and marketing traction. Business Intelligence tools; Forecasting Operating mechanism; rigorous process and dedicated analysts helped to achieve a substantial improvement in forecasting. This published article tells part of our success story. At the time of the published article, I was working as a Sales and Marketing Analyst for Wisconsin Tissue and was completing my MBA.

Credit goes to Greg Linnemanstons (Director of Marketing and my manager at that time) and Dennis Peterson (Forecasting Analyst) for their support.