Bild 1

The journalist goes socialPresentation by @charlotteulvros, CMCO Mynewsdesk

Great to be hear, joining me is Charlote Ulvuros Look at the trends we are seeing had a shorter preso of this at Procom earlier this year but people wanted more recap so here goes. Before we start quick survey-Who thinks here social media has improved the news gathering process-Who thinks here that social media has confused the news gathering process- Who here today would describe themselves as a social journalistMedia is changing This is a quick clip

1

Film 2

So just like the advertsiing agencies are trying to find a grip in this new world on how to organize themsleves, charge as well as communicators who have to learn how to communicate in a new way. So have the journos. Their life has gone from this to this. Today they no longer have a beat newsdesk with 50 or 500 editorial people today they have the world and all its socal platdorms. Of and Google of course wher e95 % of journs seatrch for source material but that is a compeltey different subject Sothe world as their source. How can that look well like this 3

All this was clear dyring this spring/summer: Arabian Spring, London riots and Horrible happening in Norway. But Egypt, Japan etc as well. Ngot som synts vldigt mycket p sistonde Utya The UK riots in the beginning of augusti 2011, quickly spread through the country to several places, allegedly through social media and group chats in Blackberry phones. Arab spring During 2011 the Arabic Spring turned into the Arabic Summer as protests continued in Libya social media and Live web broadcasting has truly engaged the world in the procedings.Bin Laden break news over FB what about you?

Norway tweeting to contact police. Journos then went on curating and putting context on news. A norway journo got from 200 followers to 3000 ina few days all English who wanted to follow his reporting from Twitter.

Journalist plugs their storoies

4Digital first - a growing trend

Embrace an open digital philosophy in which it embraced contributions from beyond the ranks of its own journalistsGuardian editor-in-chief, Alan Rusbridger

Newspapers reorganize Main focus on digital channelsStrongest editors on webShift in high status from print to web Print newspapers change their strategy and put digital firstEvery newspaper is on a journey into some kind of digital future. That doesn't mean getting out of print, but it does require a greater focus of attention mentions contributions outside the own staff and keeping an eye on what the future hold. change of mindset.-Control need loosen the control that we have had and accept we are now part of the news, we are not making or dictating the news the crowd is. - Faith We need to put faith in the crowd or network that surrounds our content or online persona. Our stories will only be as strong as the network that surrounds them

The Guardian editor-in-chief, Alan Rusbridger, said that the newspaper needed to embrace an "open" digital philosophy in which it embraced contributions from beyond the ranks of its own journalists, and posed the question whether the titles could spend 80% of their focus and attention on digital.

5Some sources more important than others

And it is Twitter that is the main source for sources. Recent piece of research done by Brunswick Reseach regarding news gathering trends using social mediaGlobal research piece with over 1000 news organisations surveyed across US, UK , mainland europ-Straw PollTwitter came out top across all markets thats not strangeMost significant is that Google cam out down the bottomWhat is valueNot just informationEngagement / currently you cannot engage via Google - but Google Plus can so that developmednt wil be intersting to see

6The Social journalisthttp://www.youtube.com/watch?v=Rg7I5mUs0NwSo what does some journos feel about social media. Well this is @katiecouric webshow And what she is talking about is networking.

It used to be that when the story went live, that was the end. Now its the middle. The audience can comment, share, add or even change information.Los of journos also promoto stories thorugh their stakeholders who share them etc.

The role of the social journalist is to check out, not just to spread out information. Market themselves Find sourcesSpread your storiesCreate dialogueBuild your brandBe relevant

And they need to

7Needs to Build a tribe

But what does it mean? Hur man gr!

Tidigare broadcasting the chages now now - now competotion for news befire the tabloids vs. each other now everyone!Beacuse your network have your stories, and they sharethem with you. Beacuse thet are your sorces!!!! They filter your stuff To get the story first, you need to be in tune with existing and potential sources. Ask yourself are you engaging with your readers, liseners, viewers? You need to build your tribe before you need themAnd who is your tribe colleugues, friends, and also

8

Yes companies and organizations.You need to build a network with the so much dreaded PR-communicator. You have a need you need a story and they need to get one out = dependable relationshipJut read an article about this compared it to Dartah Vader and Luke Skywalker for you Stars Wars fans out thereSo how do they do it? 9For tribal success journalists need to engage!ListenPersonableGive to get Invite people to converseCollaborate/crowdsourceShare story in social media Story never endsShare behind the scene

Ask your audience: Heres what we know and what we dont know. What do you know?

ListenFocus on storytelling. A good story is a good story on Facebook.2. Use the wisdom of the crowd in your reporting. It works.3. Ask questions and invite people to join the conversation.4. Share the behind-the-scenes process of your reporting (judiciously).

Ask for input on stories and collaboration at all stagesStory never starts, never ends tap into your sourcesOpens up news: transparentA close relationship will give you an exlusive Its ok to be opena nd ask qs you should colloborate New social news how do you take advanateg of this on social web with all sourcs . How do you get story before Twitter? 10http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1So how can this look like and in practise engagement in practsie this on broadcast http://www.youtube.com/watch?v=L5raKX7DjpU&feature=related11Creating your own persona in the social web improves your and your organizations newsgathering abilities. James Jordan, senior news editor Newscore

You also need to build a social persona and piut yourself out there. This is true wehaterher you are a senior edito like James or a new journo. Need to give to get! Be personable share background story

Where? Linked in? Mynewsdesk, News Facebok pages etc. etc. It is onlt get the best tips - ! IMPORTANT! For communicators is to see how they like to be pitched. Iif they do want e-mail, send e-mail, if Tiwtter use twitter they are open and transparant and you need to accept that dont spam 12this is where they find social sourcesTurn to their tribe

Ask questions/post status on Facebook

Use location-based services to find eye witnesses

Memorial pages, on Facebook and MySpace

Search Youtube for citizen-video

Twitter and Facebook localize international stories

Follow trending local topics on Twitter

Digital newsrooms with social upload/ search

You need to invite up to dance! Tirn to your crowrd beavsue their netowrk can help you.

Ask questions/post status updates on Facebook. Faster answers than phone. Critical for deadlines. Japan

Use Foursquare or other location-based services to find eye witnesses or opinions from the crowd.

Use location-based services to find eye witnessesTurn to memorial pages, on Facebook and MySpace

Search Youtube for uploaded video on your subject. Turn to your social media contacts (tribe) for help

Twitter and Facebook often help localize international stories.

Follow trending and local topics on Twitter

Find sources directly by monitor lists of interesst not just #-tags.

Search Youtube for uploaded video on your subject. Digital newsrooms searh engine optimeds

- effective way of getting information on the victims and the (alleged) perpetrators.

13

Connect and engage with a social journalist

Exist and create relations on different platforms

Now even better with Facebooks new subscription model so you can really follow what the key journos in your sphere are doing hitting them at the right time.

Silfwer - Twitter almost 1900 followers and following about the same number. Short, quick, finding sources, talking to audience Facebookpage - And a blog where shes republish and share stories, feed her twitter and are occassionally more personal. And, of couse, ask for story ideas. Woerk with company info and news releases. Gets source material form Mynewsdesk

14This is mynewsdesk Mynewsdesk Norway opened in Oslo - spring of 2010A part of Norwegian media group NHST since 2008Also offices in Stockholm, Gothenberg, Malmo, Copenhagen, Helsinki, London and Singapore1 million visitors per monthOver 23,000 sources distributed over 25, 000 content items per month3,600 social media newsrooms hosted by Mynewsdesk

Well come back to building your network in a minute. But first a brief presentation of us. Mynewsdesk, founded in Sweden 8 years ago, came to Norway in the spring of last year with the aim to provide a news source service to journalists and bloggers. With Mynewsdesk a journalist can effectively create their own network of companies and build relations with representatives. Its easy to create personalized news alerts and take control of the flood of information on the web. Weve been a part of media group NHST since 2008 and (change slide)

15