the key ingredient to marketing facilitated by: sue clemmer jean roach chandra mcilwain
TRANSCRIPT
The Key Ingredient To Marketing
Facilitated by:
Sue ClemmerJean Roach
Chandra McIlwain
TellEveryone what WorkKeys® is
TrainKey Players & Customers
TestClients
TestifyCRC
Marketing Success
I. Plan with PurposeII. Prepare with PartnershipsIII.Produce with ProceduresIV.Present with Pizzazz
Marketing Success
•Plan with Purpose•Prepare with Partnerships•Produce with Procedures•Present with Pizzazz
C u s t o m e r S e r v i c e C u s t o m e r S e r v i c e
I. Plan with Purpose- Gathering Your
Equipment
• Identify Funding Sources & Your Budget
• Identify & Contact AE Partnerships
• Seek Partnerships with Industry & Community
• Attract JOB SEEKERS
• Recognize Students
as your Clients and Customers
I. Plan with Purpose Gathering Your Equipment1. WIA –funded Grant 3 counties- 4 AE centers
Jan 2007-Jun 2008• Extended: Dec. 2008
2. Targeted 3 Employers:• LCSD: Café Workers, Maintenance, Para-Prof.• Chamber of Commerce / Personnel Association
• Soliant, Duracell,
• Gov’t Agency• City of Lancaster – New Hires• County of Lancaster – New Hires
3. 9th Graders: County- LHS, BHS, AJHS, ILHS
• List of Business honoring or requiring WorkKeys® credentials as part of the hiring process
• Brochures to publicize your services :
– Times/Location of Training
– Times/Locations of Testing
I. Plan with Purpose- Gathering Your
Ingredients
I. Plan with Purpose- Attract JOB SEEKERS
BANNER – OUT SIDE
WORD OF MOUTH!
- SPREAD THE LOVE
II. Prepare with Partners1. Set up a Schedule: TEST DATE -based on your Scoring Date
a. Day AE students
b. Night AE students
c. VR Clients
d. Prison Clients
e. Community / Job Seekers
f. “SATURDAY TEST DAY”
Monthly TEST Schedule
• Plan to Arrive and BE available to TEST
1 person – or 30 persons.
• Provide Appointment Cards especially for Community Partner Clients
BE PREDICTABLE
Sun Mon Tue Wed Thu Fri Sat
1 2WorkKeys TEST 12:30 – 4:00pm Room 210
3 4WorkKeys TESTVR
5WorkKeys TESTVR
6 Work Keys TEST8:00am – 1:00pmRoom 210
7 8 9WorkKeys TEST12:30 – 4:00pmRoom 210
10 11WorkKeys TESTKerCI 8:00 – 12:00 Fatherhood Proj. 8:00 – 12:00
12 13
14 15 16WorkKeys TEST12:30 – 4:00pmRoom 210
17 18WorkKeys TEST~ Kershaw~
19 20
21 22
23WorkKeys TEST12:30 – 4:00pmRoom 210
24WorkKeys TEST5:30 – 7:30pmRoom 210
25WorkKeys TESTYOUTH BUILD12:30 – 3:00 Rm 210
26 27
28 29
30WorkKeys TEST12:30 – 4:00pmRoom 210
1WorkKeys TEST5:30 – 7:30pmRoom 210
2 3 4
III. Produce with Procedures
1. TEST DAY ANXIETYMake your customer comfortable!
Room Temp / Seating arrangements
Test Taking Tips / Tricks
Exercises to reduce stress
Provide Candy
Announce Breaks
Set a GOAL for your TEST- Don’t have to be a perfect score to receive CRC
Whipping Up Customer Service
~ Candy ~• DUM-DUM Lollipops…
– Lick the Dum-Dumbs away……
• SMARTIES…– Grab the smarties when you need a smart moment…
• Peppermint…– Releases chemicals to help the brain to process info
III. Produce with Procedures
2. Set a GOAL for your TEST- Don’t have to be a perfect score to receive CRC
- TABE Level- Occupation Profile- Job Posting
III. Produce with Procedures
3. Provide Support & Encouragement• Business Card w/ Score Due Date• Job Postings• List of Companies using WorkKeys®
• LINKS to WorkKeys® hand-out
III. Produce with Procedures
4. Follow-up• Phone Call• Come BACK
To get the Next Level
• Conference to Explain SCORES• Record on IGP:
Individual Goal Plan
Whipping Up Customer
Service HAND – OUTS
- List of Local Companies that use WorkKeys®
- Links to WorkKeys® Occupation Profiles
- How to use www.myworkkeys.com
- Job Postings
- IGP: Individual Goal Plan
IV. Present with Pizzazz
• Send Letter of Congratulations• Set up an appointment to explain scores• Identify the Scores Needed and Areas for
Improvement• Provide opportunities for Remediation
and Re-testing
Excitement Vs. Encouragement
“ You’re the Cheerleader”
IV. Present with Pizzazz
3 opportunities to Encourage:– Score Summary Report – CRC
– CRC Wallet CARD
– Certificate from the Governor
Opportunities to “Show OFF”
Brag and Up-Lift
IV. Present with Pizzazz
• END OF Year FAMILY PICNIC
• Graduation Ceremony• Special Brunch / Drop-In
CELEBRATIONS
Present with Pizzazz
NEWSPAPERGreat HUMAN INTEREST STORY especially during
graduation
CABLE: Local NEWS/ COMMUNITY Interest
PRESS RELEASE: WIA, ONE-STOP, Partners
MEDIA COVERAGE
Marketing Success
•Plan with Purpose•Prepare with Partnerships•Produce with Procedures•Present with Pizzazz
C u s t o m e r S e r v i c e C u s t o m e r S e r v i c e
Jean RoachLead Teacher-Kershaw Satellite
Work Keys Grant Coordinator
The Key Ingredient To Marketing
Sue Clemmer Career Transition Specialist
Work Keys Coordinator
Chandra McIlwainVR –Coordinator
WIN –Lab Instructor
QUESTIONS? ? ? ? ? ? ? ? ? ? ? ?
?
Jean RoachLead Teacher-Kershaw Satellite
Work Keys Grant Coordinator
The Key Ingredient To Marketing
Sue Clemmer Career Transition Specialist
Work Keys Coordinator
Chandra McIlwainVR –Coordinator
WIN –Lab Instructor
CONTACT US
LANCASTER ADULT ED.803-285-7660