The Key to Profits: Integrating OmnichannelOrdering into the Restaurant Value Chain

We Work with Your Brand

Every company has its own unique brand manage-

ment and marketing, and OrderServ engages both.

Our collaborative, interactive approach with your

marketing team differentiates our offering, and we

ensure a consistent brand experience for customers

across Web and mobile sites.

Restaurants gain a full-service partner. With Order-

Serv, you tap in to our full range of e-commerce

capabilities, from building branding sites, to Web and

mobile channels.

Strategy is our specialty. Two-way conversations

with guests represent enormous opportunity to

capture sales and loyalty. But first, restaurants need

smart strategies that implement online ordering,

create touch points across the customer experience,

and then seamlessly integrate all of these elements

to make them hum.

Cognizant has Staying Power

We’ll be here next year, and the year after that. We

are established and successful across the travel and

hospitality continuum. We’re reliable. With our solu-

tion, restaurants gain the full backing of a strong,

profitable company. Isn’t that the caliber of partner

your business deserves?

Online Ordering: The Guests Perspective

What does online ordering mean to restaurant

guests? In a word, convenience. Our omnichannel

strengths suit their mobile lives. Sometimes they

order from home, sometimes from the car, some-

times from the office. Life takes your guests in many

directions. You need to be ready. With our online

ordering solution, you are.

We seamlessly blend old with new systems, creating

touch points that emphasize your brand and deliver-

ing a satisfying customer experience each and every

time. Your guests know just what to expect. And that

feels good.

Our e-commerce capabilities fuel a smart engine

that connects your kitchen, POS and enterprise

systems. But all your guests see is their order

waiting for them, exactly how and when they want it.

(If only they knew.)

Learn More

Online ordering is a critical opportunity to both drive new profits and shape how consumers interact with your brand. Contact us at travelhospitality@cognizant.com to schedule an OrderServ demo or for more information.

About Cognizant

Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process out-sourcing services, dedicated to helping the world’s leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 50 delivery centers worldwide and approximately 164,300 employees as of June 30, 2013, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.

World Headquarters

500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937 3277Email: inquiry@cognizant.com

European Headquarters

1 Kingdom StreetPaddington CentralLondon W2 6BDPhone: +44 (0) 207 297 7600Fax: +44 (0) 207 121 0102Email: infouk@cognizant.com

India Operations Headquarters

#5/535, Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: +91 (0) 44 4209 6000Fax: +91 (0) 44 4209 6060Email: inquiryindia@cognizant.com

© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

• Cognizant Solution Overview

Cognizant’s OrderServ is an omnichannel, seamless e-commerce platform that operates across multiple restaurant systems to maximize profitability.

The appetite for online and mobile ordering of restau-rant food is considerable: over 52% of adults surveyed in 1 say they’d like to “use a smartphone or tablet for ordering takeout or delivery.” Restaurants chains, in turn, are keen to tap valuable new channels of revenue from today’s time-pressed guests.

Yet, most solutions are bolted onto a Web interface, or even worse, third-party sites with no opportunity to brand the experience, much less en-sure its flawless execution. Alternately, boutique systems integrators are happy to “do it all”— for a fee. In contrast, OrderServ is a platform-based solution that lets restaurant chains combine an effortless customer experience — from device to dinner plate — with true integration with point-of-sale systems and kitchen management sys-tems. With OrderServ, online and mobile ordering becomes a vital link in an existing restaurant value chain, without the costs and complexity of a completely custom overhaul.

How OrderServ Works

When guests place orders from the Web, mobile phones, tablets, and kiosks — wherever they happen to be — Or-derServ integrates orders with every aspect of your en-terprise, from the kitchen management system and the restaurant POS, to the enterprise systems that track sales and transactions.Franchises often use a variety of POS systems, and for us, that’s no problem. Our team’s extensive restaurant experience means that no matter what POS you use, we can integrate it with OrderServ.

We also offer multiple options for communicating to stores. As with POS, when it comes to store connec-tivity, franchises and brands have varying degrees of sophistication. Whatever you use to communicate between locations— whether it’s a smoothly integrat-ed system, e-mail, or even fax — OrderServ works.

Online Ordering + Integration = SmartMarketing

Smart marketing strategy is at the heart of on-

line ordering. OrderServ manages and seamlessly

integrates with a continuous stream of marketing

promotions such as discounts and coupons. That’s

welcome news for CMOs and CFOs alike.

While online ordering is essential to marketing, it

also needs to deliver business results. OrderServ

supports suggestive ordering to enhance the guest

experience and up-sell diners, remembering their

favorite items and past orders, and building sales to

boost your bottom line. And because it’s not a sepa-

rate online and mobile appendage, it doesn’t require

its own care and feeding.

Product and integration know-how is in our DNA.

With OrderServ, your IT staff supports technology

that has already cleared integration hurdles and is

marketing ready. As such, your organization gains

important immediate business benefits across the

enterprise.

Cognizant’s Omnichannel Ordering Solution

• Single platform for omnichannelordering.

• End-to-end integration .

• Unified cross-channels promotions.

• Personalization engine acrosschannels.

• A global platform that’s ready forexpansion when you are.

solutions overview | may 2014

1 National Restaurant Association Survey, 2013