The Keys to Referability

Simple… but NOT Easy!!!!

Your business MUST be… Remarkable

Tom Peters

• Top level consultant• Crazy level of research• Work for Fortune 500 firms• Work with top CEOs• International work• Important awards• BIG events• Best selling books• Work for White House

Workshop

• What would you have to do to have your business considered among the very best at what you do?

• Make it measurable…

Top Talent

Valued Differentiation x Execution

YOU have to BE talent!

Before you can expect ANY referrals…

Team of top talentQuality products Great serviceReasonable priceUnique and valuableTowering competence

Be truly remarkable!

Build it into the agreement…

Thank you so much!!!It is our pleasure, I am so glad you are pleased… and the very best way to thank me would be if you could send a strong personal note to referral to anyone you feel might also benefit from the sort of work we do.

Cultivate HUBS

Add REAL value through Social Media

Identify Ideal

Customer

ReferIdeal

Customer

From John Jantsch: The Referral Engine

You MUST have a referral process

Be great at GIVING

Referrals

Referral Sheet• The ideal client that I am looking for

• My unique area of expertise

• Typical issues / situation

• How I can help

• How to explain my products / services

• Roughly what I charge

• How to connect with me

ASK!!!

If you have any questions at all please do not hesitate to send a note or call. My email address is: john@johnspence.com

My twitter address is: @awesomelysimple

*** Please connect with me on LinkedIn ***

Also, you might find value in the ideas I share in my blog. You can sign up for it at:www.blog.johnspence.com

Lastly, these slides have already been uploaded to:

www.slideshare.net/johnspence