the kids engaging inspiring explaining attracting
TRANSCRIPT
The Kids
Engaging
Inspiring
Explaining
Attracting
People don’t care How much you know,
Until they know how much you care.
The real decision makers..
Parents
New friends,
Away from home
Social structure
School
Become a movement
A group of people with a
common ideology who try
together to achieve certain general goals
How to start
a movement
How to start a movement
Movement Video
MovementBecome more
than a Shabbaton
organization.
Movement means “it’s a part of my life… I eat, sleep and breath NCSY.
Its what all my friends do….”
NCSYer is defined as on a “spiritual journey, making sacrifices on the
way”
Step 1:Make a Deposit…
You Can only take out what
you put into a relationship
Find The balance between overly
pushy and too nice
Baseball games are mostly won by
singles and not grand slams..
Step 2: Meaningful ConversationsDon’t be afraid to suggest yeshiva or seminary or summer or Shabbos to your students..
If you don’t, who will?10 minutes every week..face to face is best.
Step 3: Be Yourself, Be Real..Kids need Real people to talk toThey need role models and healthy
relationships.And they need to hear that you struggle as
much as they do..You don’t need to know all the answers..but
you do need to follow up if you don't.Ask a lot of questions, best way to control a
phone conversation.
Step 4: Always Deliver what you promise.
Using technologyNever as good as a personal
touch
Facebook- good for emails..
Email.
Text
Viral emails
Website
Social networkingNext generation
of communication
Most read and most viewed
Viral emails and videos
Designate people to do
this.
Most print media and phone calls are “passé”
with kids
Kids spend over 40 hrs., a week
online.
Making the Phone Call to the ParentSpeak to the parent who answers the
phone.
Introduce yourself,
promote a relationship.
Compliment their child.
Making the Phone Call to the kid.
Try to figure out why they say no or maybe, and lift the “purchase
barrier”
Find something that they can say yes to…
Don’t always call to make a “sale”
Techniques in Marketing and Advertising in print
Magical Formula = price and date
Send Mailings every 5-6 weeks
Professional layout and design Benefits vs. Features
Incentives:Credits Electronics
Pizza/coffee or free food
GiveawaysCashLeadership Certificate
s
Discounts on trips ???
How far should you pursue …
Discuss with Rav
Engage with the parents
in a dialogue
Never over step what the parent wants
“No more Mr. NICE GUY"
Other topics…
The value of summer programs
Strategies on how to get a kid to yeshiva or seminary
Helpful Hints…
Start early on in the year
and early on in the
relationship..
Identify all purchase barriers.
Work with parents and
friends simultaneousl
y
Advocate for kids- don’t be passive about
a NCSYers chinuch needs.
Take responsibility for finances for “your “ NCSYer.
Get finances to be your greatest
challenge.
Q
Retention:Removing the
barriers: parents and extended family
Identify successful models for
Following up i.e. Follow up 50-
playing man to man
Your home: Shabbos
experiences
Getting kids connected to
college and JLI
Post HS Judaic program
Hebrew language and understanding
skills
What do we want from kids when they graduate
from NCSY. What will carry them
into their adulthood.
How to keep a kid motivated beyond…