the kolke book

12
Kolke / a small creative agency with a big agency product.

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Our company brochure describing our benefits and services.

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Page 1: The Kolke Book

Kolke / a small creative agency with a big agency product.

Page 2: The Kolke Book

Our com pany

We’re a small creative agency founded by brothers — one is artistic and the other is logical.

We use creativity to help our clients say something

different, to stand out, to get noticed and talked about.

We will help you grow your revenue and market share.

“Prepare to challenge your brightest and worst ideas

to optimize business results. The Kolke team genuinely

cares about their client’s results.”

— Michael Bentley, President, SierraSil Health.

Page 3: The Kolke Book

Our philo sophy of work

The Power of Creativity /

Creativity is a powerful force in business. It’s

what draws customers, it’s what inspires loy-

alty, it’s what makes some companies great.

The Value of Your Brand /

We value your brand as your company’s most

precious asset. Strengthening your brand is

an important part of a long-term strategy to

differentiate you from your competition.

Visual Design /

It is our love of your brand that leads to our

emphasis on visual design. Design enables

people to make an emotional connection with

your brand, and solidifies lasting and mean-

ingful relationships.

Customer Service /

We service each client as if they were

our only client.

Page 4: The Kolke Book

The brand expe-rience matrix Your brand is experienced through communication channels.

Choosing the right channels is key.

Page 5: The Kolke Book

• Broadcast

• Creative Advertising

• Pay Per Click

Paid Media (Advertising)

• Brand Mark

• Key Messages

• Website & Interactive

• Presentations

• Retail & POS

• Direct Mail & Email

• On-demand Print

Identity(Branding & Messaging)

Collateral (Sales & Promotions)

Earned Media(Social Media & PR)

• Social Media Profile

• Public Relations

• Editorial

• Social Media Campaigns

01

04

02

03

Page 6: The Kolke Book

Why you need Kolke

The need shared by all our clients is to grow their revenue and market share.

The buying decision is greatly influenced by

the experience produced your brand.

Creating an effective brand experience is

crucial to your success. We do that.

Page 7: The Kolke Book

Our Meth od

The Kolke Idea Test /

Strategize / Create / Measure /

Strategy: Find that one thing that makes

you different in a way that is relevant to

your customer

Creative: Express your difference in a

way that will get you talked about. (see

the idea test)

Measure: The proof is in the pudding

Is the message clear?

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

N

Y

Is it relevant? Is it unique? Is it true?

Is it interesting?Is it shareable?Can it be simplified?Is it doable?

Start

Page 8: The Kolke Book

Our ac count ability

We promise business results, we promise to do good work, we promise to measure our suc-cess on our agreed upon bench-marks, and we promise to love your brand as though it were our own. We also promise to stay on budget.

Page 9: The Kolke Book

Why profes sional creative?

Do you need a professional product? If so, go pro.

It takes strategic expertise to create a brand

experience that people notice and react to.

Page 10: The Kolke Book

We are a small agency with a big agency product. We are optimized for small to medium business.

Small to medium businesses often don’t

benefit from large full-service creative

agencies, since they don’t have the re-

sources to put towards broadcast media

and advertising.

We are just the right size to service small

to medium business.

Why small is the new big

Page 11: The Kolke Book

Our ser vices Package 1 Brand consultation and development /

A brand is not a logo. A brand is an experience

that influences the buying decision. Well-considered,

well-designed brands help companies grow and gain

market share.

The package includes: Brand audit, Strategic planning,

Creative development, Messaging, Design and delivery

of brand assets, Brand standards guide.

Package 2 Creative outreach /

A brand is experienced by customers though a number

of touchpoints. Creative outreach expresses the brand

and engages people using well chosen communication

channels.

The package includes: Strategic planning, Identification

of key communication channels, Creative development

and design, Copywriting, Digital and/or print delivery.

A La Carte /

The follow are part of our core service

offering and can be purchased individually.

Website design

Promotional collateral

Product design

Video & rich media

Agency of Record /

For our clients who require an external dedicated

creative team, we develop and manage their marketing

programs for 3 months, 6 months or a year. Agency of

Record services are ideal for the marketing director or

business owner who wants our expertise and market-

ing direction available to them at all times.

Page 12: The Kolke Book

Project Manage ment

We manage your resources well.You can expect regular reporting

throughout the project that includes

progress and budget updates. You will

be consulted with well ahead of time

if we suspect a potential change in

project scope.

Ready to get cre ative?

Call Kolke today!604 558 2443Visit our studioSuite 612 402 W Pender StVancouver BC V6B 1T6