the kolke book
DESCRIPTION
Our company brochure describing our benefits and services.TRANSCRIPT
Kolke / a small creative agency with a big agency product.
Our com pany
We’re a small creative agency founded by brothers — one is artistic and the other is logical.
We use creativity to help our clients say something
different, to stand out, to get noticed and talked about.
We will help you grow your revenue and market share.
“Prepare to challenge your brightest and worst ideas
to optimize business results. The Kolke team genuinely
cares about their client’s results.”
— Michael Bentley, President, SierraSil Health.
Our philo sophy of work
The Power of Creativity /
Creativity is a powerful force in business. It’s
what draws customers, it’s what inspires loy-
alty, it’s what makes some companies great.
The Value of Your Brand /
We value your brand as your company’s most
precious asset. Strengthening your brand is
an important part of a long-term strategy to
differentiate you from your competition.
Visual Design /
It is our love of your brand that leads to our
emphasis on visual design. Design enables
people to make an emotional connection with
your brand, and solidifies lasting and mean-
ingful relationships.
Customer Service /
We service each client as if they were
our only client.
The brand expe-rience matrix Your brand is experienced through communication channels.
Choosing the right channels is key.
• Broadcast
• Creative Advertising
• Pay Per Click
Paid Media (Advertising)
• Brand Mark
• Key Messages
• Website & Interactive
• Presentations
• Retail & POS
• Direct Mail & Email
• On-demand Print
Identity(Branding & Messaging)
Collateral (Sales & Promotions)
Earned Media(Social Media & PR)
• Social Media Profile
• Public Relations
• Editorial
• Social Media Campaigns
01
04
02
03
Why you need Kolke
The need shared by all our clients is to grow their revenue and market share.
The buying decision is greatly influenced by
the experience produced your brand.
Creating an effective brand experience is
crucial to your success. We do that.
Our Meth od
The Kolke Idea Test /
Strategize / Create / Measure /
Strategy: Find that one thing that makes
you different in a way that is relevant to
your customer
Creative: Express your difference in a
way that will get you talked about. (see
the idea test)
Measure: The proof is in the pudding
Is the message clear?
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
N
Y
Is it relevant? Is it unique? Is it true?
Is it interesting?Is it shareable?Can it be simplified?Is it doable?
Start
Our ac count ability
We promise business results, we promise to do good work, we promise to measure our suc-cess on our agreed upon bench-marks, and we promise to love your brand as though it were our own. We also promise to stay on budget.
Why profes sional creative?
Do you need a professional product? If so, go pro.
It takes strategic expertise to create a brand
experience that people notice and react to.
We are a small agency with a big agency product. We are optimized for small to medium business.
Small to medium businesses often don’t
benefit from large full-service creative
agencies, since they don’t have the re-
sources to put towards broadcast media
and advertising.
We are just the right size to service small
to medium business.
Why small is the new big
Our ser vices Package 1 Brand consultation and development /
A brand is not a logo. A brand is an experience
that influences the buying decision. Well-considered,
well-designed brands help companies grow and gain
market share.
The package includes: Brand audit, Strategic planning,
Creative development, Messaging, Design and delivery
of brand assets, Brand standards guide.
Package 2 Creative outreach /
A brand is experienced by customers though a number
of touchpoints. Creative outreach expresses the brand
and engages people using well chosen communication
channels.
The package includes: Strategic planning, Identification
of key communication channels, Creative development
and design, Copywriting, Digital and/or print delivery.
A La Carte /
The follow are part of our core service
offering and can be purchased individually.
Website design
Promotional collateral
Product design
Video & rich media
Agency of Record /
For our clients who require an external dedicated
creative team, we develop and manage their marketing
programs for 3 months, 6 months or a year. Agency of
Record services are ideal for the marketing director or
business owner who wants our expertise and market-
ing direction available to them at all times.
Project Manage ment
We manage your resources well.You can expect regular reporting
throughout the project that includes
progress and budget updates. You will
be consulted with well ahead of time
if we suspect a potential change in
project scope.
Ready to get cre ative?
Call Kolke today!604 558 2443Visit our studioSuite 612 402 W Pender StVancouver BC V6B 1T6