The LA.com Network delivers a dynamic LOCAL audience online.

Source: 2009 Scarborough Report, rel. 1. 2008 Comscore Media Mix Jan-May average for local audience percentages. 2009 Omniture Jan-Mar Avg.

Under the LA.com Network, LANG’s nine newspaper websites, plus LA.com –

LA’s premier entertainment website and

ImpactoUSA.com, attract over 3.6 million unique visitors and 18.9 million page views every month.

51% Female / 49% Male 77% are between the ages of 18-54 Average Age of 42 Average Household Income of $117,181 Median Household Income of $78,490 76% are college-educated 66% are LOCAL L.A. Residents! Average time spent online per week: 17 hours

LANG Website Demographic Profile

76% Female / 24% Male Average age of 31 Median Household Income of $71,500 93% are college-educated 65% LIVE in the Los Angeles area Average time spent online per week: 16 hours

LA.com Demographic Profile

Add LANG’s growing online audience to your print buy and reach a massive “total audience”.

+ PRINT REACH 5 Daily Cume + 4 Sunday Cume

2.87 Million Net Reach

ONLINE REACH 50% of 3.6 Million

Monthly Unique Visitors*

1.80 Million Exclusive Online Reach

= TOTAL AUDIENCE

Combined Net Daily & Sunday Monthly Reach

4.67 Million Net Reach

Source: 2009 Scarborough Report, Rel. 1. Belden Research, 2009 Omniture Jan-Mar Avg. Exclusive online reach, 50% of 3,585,931 monthly unique visitors. *according to Belden Research, appx 50% of LANG Online users are exclusive of print.

Source: 2009 Scarborough Research, Comscore

Total Adult Reach in LANG Market (adults 18+)

86%

LANG has joined forces in a partnership with Yahoo! that enables you to connect with more

online users than ever before.

LANG & LA.COM Network, together with Yahoo!, reach over 8 in 10 market adults.

Among total LANG Market adults, our reach is impressive. Alone, Los Angeles Newspaper Group Interactive & Print reaches 62% of market adults.

With Yahoo!, LANG Market reach climbs to 86%

L.A. DMA users spend a lot of time on Yahoo!

Source: comScore Media Metrix, * Last Month = August 2008 (LA DMA)

  85% of L.A. DMA Internet users visited Yahoo! at least once last month*.

  The average Yahoo! L.A. DMA Internet user visited Yahoo! 31 times last month*.

  L.A. DMA Internet users make 25% more visits to Yahoo! as opposed to Google.

14% of all time spent online in the L.A. DMA is spent on Yahoo!

Our Precise Targeting Capabilities

Partnered with Yahoo! – we can locate your most valued customers and increase your ROI.

Behavioral Targeting As users travel the Internet, Yahoo! learns more about them, tracking movements and categorizing their interests and behavior. We aggregate what we learn to deliver audiences you want to reach – delivering the RIGHT AD to the RIGHT PERSON at the RIGHT TIME!

Other forms of targeting include: •  Demographic Targeting – Customize to a specific gender, age, or income •  Geographic Targeting – Targeting user location to increase accuracy •  Time-of-Day Targeting – Control when a user can view your ad •  Technographic Targeting – Target high-tech consumers with rich media •  Frequency Cap Targeting – Reduce waste by limiting the number of times users see your message by day, week or month.