the ladders overview

TheLaddersSources of Membership

3

TARGETED MEDIA PARTNERSHIPS

4

50+ ONLINE PARTNERSHIPS

5

SEARCH ENGINE MARKETING

One of our most popular acquisition channels, our portfolio of over 300K keywords is targeted by:

Ladder •attorney job, tech job

Titles •Senior Java Developer, CFO

Position •VP jobs, manager positions

Level •software engineer, account manager

Company •Halliburton, Coca-Cola jobs

Location •jobs in NY, CA job, Delaware employment

TheLadders Database 3.6M+ Top Quality Professional Candidates

7

C-level1%

Depth and BreadthOver 3.6 M $100K+ Professionals

Level Region Function

VP19%

Manager31%

OtherProfessional

Titles*30%

Mid-Atlantic22%

Midwest19%

Pacific16%

Southeast20%

SW 12%

Finance12%

Ops 20%

Sales21%

Tech19%

Mtkg 9%

Director4%

Rocky Mts5%New Eng

6%

HR5%Up

7%

Law3%

*Includes Associates, Account Executives, Analysts, etc…

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Depth and BreadthOver 3.6 M $100K+ Professionals

MetricTheLaddersJob Seekers

Average earnings $172K

Graduate degrees 42%

15+ years of experience 87%

10+ years of experience 95%

Held jobs that are Director-level or above 72%

Held jobs that are VP-level or above 45%

Held jobs that are C-level 17%

Currently employed 67%

9

Membership Growth

Ladder Growth from ’08 - ’09

Finance Ladder 61%

HR Ladder 76%

Law Ladder 63%

Marketing Ladder 68%

Ops Ladder 65%

Sales Ladder 65%

Technology Ladder 60%

Up Ladder 63%

TheLadders Database Competitor Comparison

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Access to a Purified $100K+ Candidates Database

TheLadders Average

Competitors Average

$172KHotJobs

$61K

CareerBuilder

$62K

Monster

$63K

Facebook

$64K

Dice

$71K

LinkedIn

$88KCOMPARED TO

COMPETITORS OUR DATABASE IS MORE

TARGETED TO SENIOR LEVEL EMPLOYEES

TheLadders results from online survey conducted of 8,753 members between February 2 and March 31, 2009. Competitor results from Comscore January 2010.

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Jan-2

009

Feb-2

009

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009

Apr-2

009

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009

Jun-2

009

Jul-2

009

Aug-2

009

Sep-2

009

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Nov-2

009

Dec-2

009

11%

12%

13%

14%

15%

16%

17%

0

5,000,000

10,000,000

15,000,000

20,000,000

25,000,000

30,000,000

Composition of Users with HHI $100k+ LinkedIn 2009 Growth

SOCIAL NETWORKING SITES ARE FLOODED WITH UNQUALIFIED CANDIDATES. AS THEIR

MEMBERSHIP GROWS, THE QUALITY SUFFERS.

13

Jan-2

009

Feb-2

009

Mar-2

009

Apr-2

009

May-2

009

Jun-2

009

Jul-2

009

Aug-2

009

Sep-2

009

Oct-2

009

Nov-2

009

Dec-2

009

6%

8%

10%

12%

14%

16%

18%

Facebook DiceMonster Career Builder

OTHER SITES $100K+ TRAFFIC IS ALSO DECREASING

TheLadders Database High Level Activity

15

Site Activity

Average visits per month = 7,687,211

Average page views per month = 31,727,556

Members spend about 35 minutes on the site

Members login 5 days a week

68.5% of all members who visit the site come

back again

16

Membership Growth

20% of all membership submissions are rejected through our two touch screening process

TheLadders Database Membership Activity

18

MARC’S NEWSLETTER

•Each week:

•Our 3.6 million members have access to Marc’s newsletter with targeted jobs

Results from TheLadders Business Intelligence January 2010.

19

CAREER ADVICE EMAIL

•Each week:

• Our 3.6 million members have access to our Career Advice email


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CAREER ADVICE

•On average, members spend 17 minutes on career advice reading out the senior level job search.

•Popular article topics include:

•Salary

•Interviewing

•Networking

•Resume

•Personal Branding


21

JOB ALERTS

•Each week:

•Our 3.6 million members have access to customized Job Alerts go out to our members at their request


22

AVERAGE CLICKS PER

JOB = 171

AVERAGE APPLIES PER

JOB = 24

50% OF RECRUITERS

WHO REACH OUT TO

JOB SEEKERS RECEIVE

A RESPONSE


TheLadders My Pipeline™

New Social Recruiting Tool

242424

Unique Branding Opportunities

25252525

Comprehensive Profile Pages

26

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50,000

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300,000

350,000

400,000

Candidates Following Recruiters

27

Some interesting stats on MyPipeline

• 1,409 recruiters use MyPipeline

• 9,000 alerts were sent in the last 2 months

• This translates to over 4,600,000 e-mails in our system

• All of this traffic has a 42% open rate!!

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3/10/2

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5/21/2

0100.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Open Rates of Hiring Alerts Sent

TheLadders FitFinder™ Unlocks Human-Powered Search

30

Recruiter

Talent Specialist

Database

Resumescv

FitFinder™

TheLadders FitFinder™ Service

31

We’ll deliver you the best-fit candidates in 2-5 business days

Provide your candidate search criteria to a dedicated Talent Specialist from TheLadders

Select your exact matches from a handful of qualified candidates our team provides you in 2-5 business days.

Start screening, interviewing…and hiring right away! Recruiters using the service tell us 3 out of 4 candidates are the right fit for their reqs.

Step 1

Step 2

Step 3

32

50%Of submitted

candidates rated “on target”

23%Of candidates deemed appropriate for other

positions

73%Acceptance rate

FitFinder™ – Results

33

FitFinder™ – Case Study

34

FitFinder™ – Case Study

www.recruitladder.com

the ladders overview

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