the largest festive fair - mega show · 2020-01-07 · a show where gobal buyers converge some of...
TRANSCRIPT
- A Proven Exhibition Platform - FOR REACHING GLOBAL MARKET
Creating Unrivalled Business Opportunities For Exhibitors & Buyers
20 - 23 • 10 • 2018
www.asianchristmas.com
HONG KONG CONVENTION & EXHIBITION CENTRE
THE LARGESTFESTIVE FAIR
IN HONG KONG EVERY OCTOBER
THE LARGEST
Trade Media Partner : Supporting Organisation : See us on:Manager:Organiser:
Exhibit Profile
A Proven Platform For Business Opportunities
• Annual & Seasonal Festive Decorations
• Christmas & Seasonal Lighting
• Christmas Decorations
• Candles & Fragrances
• Ribbons & Festive Wrapping
• Festive Toys & Games
• Party & Festive Items
• Fireworks & Lanterns
Christmas is no longer a festival that is only celebrated in the western world. Thanks to globalisation, more and more people from the emerging and Asian markets embrace the joyous atmosphere every December. Consumers there have become more willing to spend on items for festive celebrations. The gIobal demand for all kinds of festive and seasonal items, in particular in the Asia Pacific region, has hugely gone up in recent years. Candles, festive lightings, fireworks, party items and Christmas trees are some of the most sought-after items.
Over 250 quality suppliers from 7 countries and regions featured at the 2017 Asian Festive, Christmas & Seasonal Show to lure visiting buyers into the holiday spirit. A wide array of festive and Christmas decorations and items were on display to get visitors all soaked up into a pre-Christmas sourcing fun.
20 - 232018OCTOBER Hong Kong Convention &
Exhibition Centre
TOTAL 257 Exhibitors with 340 Booths from Hong Kong, India, Mainland China, Mexico, Taiwan, Thailand & Vietnam.
Level 5
Level 4
Level 3
Level 2
Level 1
Mezz
G
Hall 5B Hall 5C Hall 5D Hall 5E Hall 5F Hall 5G
Hall 3BGrand HallGrand Foyer Hall 3C Hall 3D Hall 3E Hall 3F Hall 3G
Hall 1BHall 1A Hall 1C Hall 1D Hall 1EConvention Hall
Expo Drive EntranceRegistration
Harbour Road EntranceRegistration
HKCECExpo Drive Building HKCEC
Harbour Road Building
Asian Festive, Christmas & Seasonal Show
A Show Where Gobal Buyers Converge
Some Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 Show
9,823TRADE VISITORS
coming from 93countries and regions
NORTHAMERICA15.0%
CENTRAL& SOUTH AMERICAS
3.6%
MIDDLEEAST2.9%
OCEANIA5.2%
AFRICA1.3% ASIA40.5%
EUROPE31.5%
SOURCE FROM 2017 SHOW(% based on non-Hong Kong buyers)
Some Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 ShowSome Of Prominent Festive, Christmas & Seasonal Buyers Who Attended The 2017 Show
Australia France Germany Italy Japan
Russia South Korea The Netherlands UK USA
CENTRAL& SOUTH AMERICAS
3.6%OCEANIA5.2%
SOURCE FROM 2017 SHOW(% based on non-Hong Kong buyers)
Outdoor Promotion & Billboard Advertising
• Hand-distribution of promotional flyers and buyer cards near the venues of major Christmas & festive product trade fairs around the world
• Advertising billboards and lightboxes inside Hong Kong Int’l Airport and selected MTR (subway train) stations
E10
2802
14-M
S-X
mas
-Gen
eral
-KL
Search Engines & Social Media Promotion
Promotion at Trade Fairs
• Special promotional stands to recruit target buyers
• Distribution of buyer leaflets and pre-registration cards - Nordstil (Germany) 13-15 Jan 2018 - Top Drawer (UK) 14-16 Jan 2018 - Harrogate Christmas & Gift (UK) 14-17 Jan 2018 - Scotland's' Trade Fair (UK) 21-23 Jan 2018 - Homi Festivity (Italy) 23-28 Jan 2018 - Christmasworld (Germany) 26-30 Jan 2018 - Birmingham Spring Fair (UK) 4-8 Feb 2018 - Ambiente (Germany) 9-13 Feb 2018 - HKTDC Hong Kong Housewares Fair (Hong Kong) 20-23 Apr 2018 - HKTDC Hong Kong Gifts & Premium Fair (Hong Kong) 27-30 Apr 2018 - Tendence (Germany) 30 Jun-3 Jul 2018 - TrendSet Summer (Germany) 07-09 Jul 2018
Collaboration with Trade Associations
• Contact with influential trade associations in the Christmas and festive sectors to gain their support and collaboration in lining up trade missions and buying groups to visit the show
Direct Phone Calls to Target Buyers• The professional multi-lingual buyer call centre to make phone calls to target buyers to promote and invite them to visit the show
Buyer Incentive Sponsorship Program• The program offers qualified buyers cash sponsorship up to HK$2,800 to subsidise their hotel and other expenses during their visit of the show
• Online banner adverts & e-blast campaigns
• Listing in international trade fair calendars
• 24/7 Promotion at show’s official website
ENQUIRY & PARTICIPATION
(852) 2700 [email protected]$41,300
(US$5,343)
JOIN NOW TO EXHIBIT!A 9m2 Booth at
• Ads at trade journals & publications - Bomboneria (Italy) - Progressive Greetings (UK) - Channel Info (UK) - Toy World (UK) - Giftware Review (UK) - Toys News (UK) - Greetings Today (UK)
• Ads at relevant trade show directories
Print Ad Search Engines & Social Media PromotionSearch Engines & Social Media Promotion
• Ads at trade journals & publications - Bomboneria (Italy) - Progressive Greetings (UK)
Print AdPrint Ad
Comprehensive Promotion Campaign
Direct Marketing
• Direct mailing of promotional leaflets, invitations and multilingual marketing emails to the 30,000 global Christmas and festive product buyers in our database including importers, distributors, wholesalers, agents, mail-order companies, department stores, etc.
EUROPE THE AMERICAS ASIA AUSTRALIA
9,720 2,997 16,534 746
TOTAL29,997
Online Promotion
• Keyword search promotion at world-renowned and popular search engines
• Promotion at social media: Facebook, WeChat & YouTube