A REYES HOLDINGS COMPANY

1005 Abbot, Suite AEast Lansing, MI 48823www.MichiganGCA.org

Address Service Requested

PRSRT STD U.S. POSTAGE

PAIDLANSING, MI

PERMIT NO 1096

MGCANational Golf Course Owners Association Chapter

MGCA Preferred Vendorsand Diamond Partners

Hotel reservationsConference attendees stay at Soaring Eagle Resort inMt. Pleasant and receive the MGCA discounted rateof $99 per night for single/double and includes parking.To make hotel reservations by phone call the hotel directly at 877-232-4532 by November 10 to ensure the Group Rate. Please reference the MI Golf Business Conference.

Three ways to register!Onlineat www.MichiganGCA.orgFaxregistration form to (517) 267-8984 Mail1005 Abbot, Suite A,East Lansing, MI 48823

CEU Credits InfoContinuing Education Credits will be available for PGA,GCSAA and CMAA members. Each association will haveforms available at the conference registration desk.

ELEVATEto

SUCCESS

How to Register Program Information Conference Overview

Michigan Golf BusinessA N N U A L C O N F E R E N C E & V E N D O R F A I R

Dec. 2– 4, 2019 - Soaring Eagle Resort, Mt. Pleasant

THE LARGESTGATHERING

of Golf CourseOwners,

Operators& Suppliersin Michigan

Success

Peer to PeerNetworking

StrategicMarketing

Culture isEverything

Golf &Government

LegalQuestions

Non-GolfRevenue

State of theIndustry

MIOSHAReady

OutingExpertise

SWOTAnalysis

Pure Michigan

SecurityAudits

Social Media

CloudComputing

INSIDE

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Pre-Conference Education(additional cost)

2:30 - 3:30 pm Session Options1. Cloud Computing: Is it Right for You?

Nick Xu, Buckeye Micro, Inc.The practice of using a network of remote servers hosted on the Internet to store, manage, and process data, rather than a local server or a personal computer is cloud computing. Understanding how this plays into your business is critical in today’s techno world. Learn what to look for in contracts and how to protect YOUR data.

2. Social Media Tips and TricksPanel Discussion led by Ken Griffin, Director of Golf Sales and Marketing for Boyne ResortsSpecializing in media management, these golf course operators know how to utilize social media and will teach you. Learn how to use, what to use, and how to track if it’s effective all while keeping your budget in mind.

Panelists: Alicia Kolenda-Golden Sands Golf Course (9 hole),Alexis O’Brien-Fox Hills Golf and Banquet Center, andAlivia Murphy-Boyne Resorts.

3:30 - 4:00 pm Networking Break

4:00 - 5:00 pm Session Options1. Security Audits

Nick Xu, Buckeye Micro, Inc.Learn how to implement security audits for your computerSystems, regardless of your operation size. Start by assessingyour current security performance, prioritizing and thenformulating security solutions.

2. Pure Michigan MarketingKelly Wolgamott, Director of Travel MarketingHear from marketing experts at Pure Michigan on how to use michigan.org and create events to help market your golf course, You’ll get actionable insights on marketing strategies regardlessof the size of your budget or staff.

Conference Begins6:00 - 8:00 pmOpening ReceptionStart your Michigan Golf Conference by joining with friends andcolleagues at the “Scott Family Educational Support Foundation”opening reception.

MON TUE WEDWhitney Reid Pennell

Owner and president of theaward winning consulting company the RCS Hospitality Group. A contributing writer to BoardRoom Magazine and Golf Inc. Magazine,

Pennell has three decades of hospitality management experience.

Michael MelfiAn attorney who represents

emerging companies and established businesses in a wide array of technology and corporate matters. He has

extensive experience mentoring, counseling, and securing funding for

entrepreneurs, inventors, startups, and small businesses and their disruptive technologies.

Nick XuOwner and President of Buckeye

Micro, Inc., Nick and his staff have handled IT consulting for the golf and hospitality industry for over two decades. He has consulted

with over 100 golf courses, with some located in Michigan.

David LorenzServes as Vice President of

Travel Michigan, where he is responsible for leading the state’s tourism branding,

advertising and public relations efforts; overseeing the award-

winning Pure Michigan tourism campaign and coordinating overall statewide tourism initiatives.

Jon ScottThe third generation to operate

Gull Lake View Resort in Augusta, Jon has spent his life on golf courses. A graduate of MSU with a degree in Landscape Architecture

and Crop and Soil Sciences, as well as an MBA and a law degree, Jon wears

many hats in this complex golf business.

8:00 am Continental Breakfast and Registration

9:00 - 10:15 am General SessionElevate by DesignWhitney Reid Pennell, RCS Hospitality GroupWhitney will take us through setting goals for each attendee at the conference.  Looking at the SWOT analysis, she will help us gather the information and create an action plan to take back to the golf course.  Regardless of your role, you will begin the conference with the end in mind, so you can return to the office with a solid game plan for success.

10:30 - 11:30 am Session Options1.Golf Outing Needs Assessment

Joyce Halama, RCS Hospitality GroupTournament and outing event professional Joyce Halama will walk you through how to make sure your golf outing business is strong from both an operational and customer service prospective.  Joyce has had the experience of planning and executing major championship events throughout the country.

2. Is your Course MIOSHA Ready? Patrick Dunn, RPS Regency, Risk ControlConsultant, and Sharon Novasel,MI Clubs Fund/RPS RegencyYour experts at the MGCA’s Michigan Clubs Self Insurance Fund show you MIOSHA self-inspection check list while dissecting key components golf courses should be evaluating in order to keep employees safe.

11:30 am - 2:00 pmVendor Fair & Networking Lunch

2:15 - 3:15 pm General SessionPure Michigan 2019 ReviewDavid Lorenz, Vice President of Travel Michigan  Celebrate the success of Pure Michigan’s 2018 and 2019 campaigns in our tourism and hospitality industry. Emerging strategic marketing campaigns, next generation travelers, evolving media habits and the adaptation of advertising efforts will be discussed.    

3:30 - 4:30 pm Session Options1. Innovative Ideas in the Golf Industry

Whitney Reid Pennell, facilitatorIn a round table format, trail blazers in our industry share details to impact your customers and/or your employees so you can enjoy more revenue and reduce your expenses. Revenue Manage-ment, Food and Beverage, Recruiting and Retaining Talent, to name a few.

2. 10 Legal Pitfalls Many Business OwnersFail to Prepare forMichael Melfi, Bodman LawDuring this session, we will cover some of the legal areas thatsmall businesses fail to prepare for. Learn practical steps to taketo pre pare and protect your business from a legal perspective.

5:30 - 6:30 pm Cocktails and Connections

6:30 - 9:00 pm Annual Awards Banquet

8:00 - 9:15 amGolf Business and BreakfastMichigan and National Association updates: Jada Paisley, executive director of the MGCA and Jay Karen, chief executive officer of the NGCOA will fill you in on your golf business associations, what hap-pened in 2019 and what is in store for 2020.

9:30 - 10:30 am Session Options1. Government Affairs and Golf

Micah Babcock,Director of Government Operations for SBAMMichigan’s small business owners are the most innovative and dynamic players in our economy. SBAM is one of the most influential organizations in the State Capitol and the MGCA continues this strategic partnership, giving all members a free membership into SBAM. Get up to speed on what is happening at the Capitol and how it will impact your golf business in 2020.  

2. Your Business Culture Dictates SuccessJon Scott, President of Gull Lake ViewWhat can be measured can be managed and your business culture is the single most important aspect of your organiza-tion. Culture is the glue that holds it all together. Make your organization as efficient as possible while maintaining a culture of success. Goal setting…does anyone have a map? Learn why giving people the responsibility and authority to accomplish goals will enhance your bottom line.

10:45 - 11:30 am General SessionPut your Plan in ActionWhitney Reid Pennell, RCS Hospitality GroupSo now what? Using the workbook from the opening generalsession it’s time to create your plan on how to implement.Whether it’s with a team you manage, or for yourself, take itto the next level by setting realistic objectives with theknowledge from the conference.

FEATURED SPEAKERS

Registration is open at

www.MichiganGCA.orgor call

800-860-8575for more information and to register.

Early Bird PriceRegister for the FULL conference

by October 4Get Monday Pre-Con Education FREE!