With the increasing scope of mobiles and internet various new domains have come up recently. Mobile advertising is one such domain that was completely an unknown concept till year 2000. A mobile advertising network performs several functions like

• Optimization of a company’s advertising strategies.

• Keeping a track of search analytics.

• Maintaining an application network to give out required results across various platforms like videos, web, search engines, etc.

The applications and importance of these ad networks is bound to increase in upcoming time as more and more number of people tend to be smart phone owners. The main target customers of these mobile advertising networks are the users that spend a great deal of time over such smartphones. Even big guns like Google and Microsoft are now stepping into this domain, each of these own Ad mob. Mobile advertising has gained so much attention recently as it increases the visibility of high targetable ads and provides an easy reach to target customers, thus increases the chances of final purchase.

Just like internet advertising was the fastest growing domain 15-17 years back, mobile advertising is also one field that is quietly coming up very fast. Since this concept is yet on a juvenile stage the players that will be plunging into it now will become pioneers of this field in long run. Much innovation and development is awaited in this field at the moment, new strategies, concepts and other lesson are still to be headed upon. Although basic development has already started as we have several mobile apps getting developed each day, the next level is still awaited.

To know, who is the best or better player in this field, no specific decision can be taken unless we try one. Stratos Hear is one such company that has been working in this field from last six years. The company is into promotion of brands through mobile advertising and has been into mobile app development from a long time. One of the main modus operandi of this company has been to place the right ad at the right place. This has really paid up as company has been able to increase the visibility of its clients to a larger extent. The basic mantra of success for this company includes three basic pillars: product innovation, passion, and service excellence. The mobile apps developed by this company are compatible for every kind of one including Blackberry, iPhone, Windows phone 8 & 7, and Android phones. Some of the major products offered by the company include Mobiadz which is the fastest growing mobile advertising network in the world. Another one is AdRBTwhich is an audio Ad network which works in integration with Pan India operators. One of the most interesting advertising strategies used by company is AdRBT where they replace the ring back tone with client’s Ad jingle and thus bring a fast awareness about product between masses. The mobile

advertisement strategies are endless and full of opportunities provided one knows when and where to use the right one.