the latest in social media strategies with loren ridinger and steve ashley
DESCRIPTION
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Generating leads
USING SOCIAL MEDIA
Social Media lead
conversion rates are
13% higher than the
average lead conversation
rate
46% of online users
rely on social media
when making a purchase
Social media produces almost
double themarketing leads of
trade shows, telemarketin
g, direct mail, or PPC
69% of online
visitors of Pinterest found an item they decided to buy online
93% of network
marketers use social media to
grow their business
74% of marketers
say Facebook is their most
cost efficient method for
lead generation
Know Your Social Media Platform
I’M EATING A #DONUT
I LIKE DONUTS
THIS IS WHERE I EAT DONUTS
HERE’S A VINTAGE PHOTO OF MY DONUT.
HERE I AMEATING A DONUT
MY SKILLSINCLUDEEATINGA DONUT
HERE’S ADONUT RECIPE
NOW LISTENINGTO “DONUTS”
I’M A GOOGLEEMPLOYEE WHO EATS DONUTS
1.15
751 MILLION USERS ACCESS IT USING 7,000 DIFFERENT DEVICES.REPRESENTS 1 OUT OF EVERY 5 PAGE VIEWS ON WEB
23% USERS LOG IN MORETHAN 5 X A DAY
350 MILLION PHOTOS UPLOADED DAILY
75% OF POSSIBLE ENGAGEMENT A POST GETS IS IN ITS FIRST 5 HOURS
Billion+total users
JUST REPORTED $1 BILLION DOLLARS IN MOBILE SALES
500
OVER 290 MILLION MONTHLY ACTIVE USERS
28% OF RETWEETS ARE DUE TO INCLUSION OF “PLS RT”
75% OF USERS ACCESS IT FROM MOBILE
AVERAGE OF OVER 400 MILLION TWEETS BEING SENT PER DAY
Million+total users
AVERAGE OF 208 TWEETS PER ACCOUNT
LAUNCHING AN IN TWEET PAYMENT METHOD MAKING IT EASY TO BUY PRODUCTS
238
1.5 MILLION LINKEDIN GROUPS
27% USERS ACCESS THRU MOBILE DEVICES
50% OF LINKEDIN USERS HAVE THEIR BACHELOR’S OR GRADUATE DEGREE
81% OF USERS BELONG TO AT LEAST ONE GROUP
OVER 3 MILLION LINKEDIN COMPANY PAGES
Million+total users
OVER 1 BILLION LINKEDIN ENDORSEMENTS
130
MORE THAN 16 BILLION PHOTOS UPLOADED
AN AVERAGE USER HAS 40 PHOTOS
VICTORIA’S SECRET AND NIKE W/ OVER 2.8 MILLION FOLLOWERS ARE THE MOST FOLLOWED BRANDS
8000 PHOTOS ARE LIKED EVERY SECOND
INSTAGRAM GETS 1000 COMMENTSPER SECOND
Million+total users MORE THAN 5 MILLION
PHOTOSUPLOADED EVERY DAY
Drive traffic to other social channels and website
Engage with users to build all online communities hold visually stimulating contests and giveaways
Curate content ranging from loosely branded to product specifics
Enhance overall brand image with product offerings and fulfilling promises made
5REASONS YOUR
BUSINESSSHOULD BE ON
GET FACE-TO-FACEWITH CUSTOMERS GET FOUND
ACROSS GOOGLE
MAKE SOCIAL ACCOUNTABLE
GOOGLE+ COMMUNITIES
GROWING STEADILY
OVER 1 BILLION UNIQUE MONTHLY VISITORS ON YOU TUBE
MORE STATS
4.2 BILLION PEOPLE USE MOBILE DEVICES TO ACCESS SOCIAL MEDIA SITES
AROUND 46% OF WEB USERS TURN TO SOCIALMEDIA FOR MAKING PURCHASE
60% CONSUMER SAYS THE INTEGRATION OF SOCIAL MEDIA MAKES THEM MORE LIKELYTO SHARE PRODUCT AND SERVICES
I’VESEEN YOUR
BRAND
I’VEENGAGED
WITH YOUR
BRAND
I’VEPROVIDE
DMY
CONTACTINFO
I’VEPURCHAS
EDYOUR
PRODUCT
I’M ALOYAL
CUSTOMER
BRAND EXPOSU
RE
BRANDENGAGE-
MENT
PROSPECT
CONVER-
SION
SOFTLEAD
GENERATION
CUSTOMER
RETENTION
BRAND AWARENESSINFLUENCE
ENGAGEMENT
CONVERT
EXPOSURE
LEAD GENERATION
CREATE CAPTURECONVERT
CREATE CAPTURECONVERT
MORE TRAFFIC.LEADS.SALES.
What your profile picture says about you
What do you say about you?
What your profile picture says about you
What do you say about you?
What your profile picture says about you
Define your audience
Who is your audience?What do I like?
What times are they on social media?What do they struggle with?
Can you offer them solutions?
We live in a Scroll World….
PHOTO VIDEO
Almost every post should include a
Perfect Post
Perfect Post
MESSAGE
FORMATUse questions, facts and
figures to engage viewers and drive tweets
MENTIONSUse mentions to
prompt influencers to engage with you and
then respond
PUNCTUATIONDon’t sacrifice
grammar just because you’ve got 140
characters. Avoid abbreviations and all
caps
CALL TO ACTIONGive a clear CTA so your readers know
what you want them to do
LINK
RETWEETRT relevant content for your audience.
Don’t forget to leave 20
characters, so people can add
comment
SHORTEN URLsBitly links
generate the most RT’s, so shorten all
of your URLs
Perfect Post
STATUS UPDATEhttp://link.com
PROVIDE INFORMATION
The most appealing updates are the ones that offer something
but don’t make disclose everything, make fans want to
click…
LIKE- COMMENT- SHARE
COMMENTS
INCLUDE IMAGESPosts with images get the highest amount of
engagement on Facebook- so include when you can perfect
size 800 x 600
ENGAGE WITH USERSPosts just don’t grab
attention- comments and responses do. Engage with people and build
relationships thru conversational dialogue
MOBILE FRIENDLYUse simple imagery that
will be easily seen on mobile devices as 70% of your fans will see the
posts on their phone
BE AVAILABLEPost when the
audience is listening not just when your business is open. This will ensure
more engagement from users
PROVIDE A LINKIf you are going to provide a link, you
can use Bit.ly so you can track how many people are clicking
through from Facebook
KEEP THINGS POSITIVEPositivity breeds engagement
and sharing. Inspires and excites users
Perfect Post
STATUS UPDATE#HASHTAG
#UTILIZE HASHTAGSIncrease your page’s
reach by adding relevant hashtags to
your posts i.e. #infographic.
RememberG+ will
automatically add a hashtag for
key/trending topics
+1 SHARE
COMMENTS
USE IMAGESUsing full sized images
800 x 600 will make your posts stand out on the page compared to tiny images and link
thumbnails
INTERACT WITH AUDIENCE
When you get comments on
Google+, you are able to extend
those conversations
FIND COMMUNITIESFind relevant
communities, engage and contribute in
them, you’ll see an increase in
engagement as you all have one thing in
common…that community topic
TRENDING TOPICSGet involved with
“Hot” topics to show your brand is keeping
up with real time events. This will also increase your brand’s
visibility
TAG BRANDS& PEOPLE
Tag brands and people when applicable, they’ll get
a notification and potentially engage with
that post
HOT
Communities
Give Give Take
Will you let shoppers know that they can buy the collection thru you and get cashback? Post it and share info and link
Don’t be Spammy!
“Most people will try to use sites like Facebook, Twitter or LinkedIn to look for prospects and eventually spam them rather using these tools for connecting and developing relationships first through giving a real value.”
IF YOU CANNOTBE POSITIVE
THEN AT LEAST BE QUIET
Comments/posts should be positive
Writers Block?
Only 5-10% of Your Fans see your posts
In order to reach as many people as possible, you need to post 3-5 times a day
Pictures and video posts increase your EdgeRank
Repeat top posts (Think CNN or ESPN)
Promote your content to gain more followers
Before you hit send..Did you proofread your content for grammar and spelling?What is the intent of this message? Is it interesting?Should you add a photo or video? Is it high quality?Is this the appropriate time to send this message?Is my message positive and offer value?Is the text too long?Is the call to action on the post? “LIKE” ask for it!
Perfect content, wrong timing
Share. Share photos and behind the scenes info about your business.
Listen. Regularly monitor the comments about your business, products and competition.
Ask. Ask questions of your followers to gain valuable insights and show you are listening.
Respond. Respond to compliments and feed back in real timeIs your #hashtag unique and memorable?
Reward. Tweet/post updates about special offers, discounts, and time-sensitive offers.
Demonstrate wider leadership and know-how. Reference articles and links about the bigger picture as it relates to your business and niche.
Retweet and repost. Retweet and reply publicly to great posts and tweets posted by your followers or fans. They will love and respect you more for it.
Establish the right voice. Think about your voice and how it comes across on social media. Is that how you want your business to appear to the community?
Major Business Benefits Finding & creating new
business leads by gathering information, finding details, learning about, in regards to….
Potential clientsCompetitors Industry contactsFind out “Who knows who?”Business relationshipsBecoming a recognized expert in your field
Finding the Right Prospect Look in groups or fans pages
Look at status updatesSearch keywordsPick people making intelligent comments
Positive Smart Non-argumentativeActiveSend them a Personal message and friend request
Finding the Right Prospects
Search for groups that match what you offer
•Robert Kiyosaki, Grant Cardone, and other authors•Health and Beauty Pages•Personal Trainers •Economists •Networking Marketing General Groups such as Network Marketing Pro (prepare to be pitched)•Think of who you read, people in your industries, anything that relates to your niche
Search for new
customers
on
THIS IS HOW
When I search for “need new eyeshadow”…
They are asking for suggestions
Building Rapport
Where most people struggle
No sending links until asked or given the OK
Your conversations should be approached as if offline.
Building Rapport
Don’t pitch your business before the opportunity presents itself
Never get defensive
90% of time, the way a person asks on social media is the way they act in real life so avoid negative people!
Building Rapport
Do make yourself out to be an expert
Do ask a lot of questions to get the conversation going
Do bring up business casually in conversation
Do have content created to make yourself look credible i.e. Videos, Blogs, Articles
Initial MessageSend a personal message
Look at their profile or other social pages/blogs and find common ground
Tell them why you messaging
Do not send any links
Compliment them
Comment and tweet on their posts regularly
Show them you care
Cheyn’s FB Recruiting Statistics• Since July 2012 I’ve added 2,400 Followers to my page.
• In 3 ½ years I’ve Personally Sponsored 59 business owners with 39 coming from FB messages OR 66%
• Six of the 59 Personally Sponsored came from LinkedIn.com
• 76% of my sponsorships came from Social Media, every ¾ people.
• Over the last 6 months my average post generates 155 likes. In July 2012 I was averaging 7 likes per post.
• Building your brand on Social Media is not something that happens over night. Be consistent with it, be proud of your company and never be rude. People will follow and eventually ask the Golden Question, “What is Shop.com? What do you do?”
Examples of people who started as messages and became
UnFranchise Owners
BLOG / WEBSITE
LEADS
SALES
POPULATING THE TOP OF THE SALES FUNNEL THRU SOCIAL MEDIA