the leading irish news, entertainment and culture site in the u.s
TRANSCRIPT
IrishCentral.com
The Leading Irish News, Entertainment and Culture Site in the U.S.
Niche market focus -- 40 million Irish
Americans --IrishCentral is the only leading
web site aimed directly at them.
Focused content: ---unique mix of Irish
news entertainment, travel, roots history,
sports, culture and community.
Journalistic excellence: Award winning
writers, insightful columnists, widely quoted
in New York Times, CNN etc.
Key opinion formers: Founder Niall O'Dowd
named as "Person You should know" on
CNN and among New York's "Most
Influential People" by New York Magazine.
Monthly Traffic Stats
Unique Visitors: 1.2 million
Pageviews: 2.65 million
Mobile visitors: 350,000 Google Analytics
eNewsletters Subscriptions: 71,000
Print Publications: 35,000 weekly
Social Media Community
Facebook Followers 25,000
Twitter Followers 15,600
A young affluent and educated audience
HHI $60k+ 37%
College 65% Comscore
Audience Location
United States 70%
Ireland 13%
United Kingdom 10%
Other 7% Google Analytics
Targeted Reach of your Best Customer
Capabilities include targeting by:
Geography: State, Country
Content: sections of the site (i.e. news, sport, entertainment, travel, etc.)
Custom solutions (Backgrounds, takeovers, contests, events, contests, etc)
IrishCentral.com
IRISH PROPERTY Connecting your properties to the American, Irish American and Irish Expatriate Market
2011 IrishCentral Survey
36% of Irish Americans/Irish living in the U.S are interested in purchasing in Ireland
76% of retirees would consider spending some of their retirement time in Ireland
The prospect of a personal or family holiday home in Ireland is key for 53% of readers
37% Interested in Investment Opportunities
Irish Property News – very popular on IrishCentral.com
o “Small housing estate in County Cavan sells for bargain price of $161,000 in auction”
2,164 Viewers
o “Buy 14 houses in Co Kerry for just $62,000 – rock bottom Irish property auction”
3,069 Readers
o “Own your own Irish Castle for just $62,000 - rare opportunity arises”
6,462 Page views, 1,200+ Facebook Likes
LEINSTER LEADER JULY 2012: “Going, going, gone.
Athy’s White Castle has been conquered by a Galway couple … an Irish couple living in America.”
6,462 Page views, 1,200 Facebook Likes
IrishCentral.com
High Impact Campaign Launch
o Expandable Large Ad on Homepage & News, for first 3 Days
Run Of Site Display of your Properties’ Advert:
o Leaderboard 728x90 and MPU 300 x 250
o Prominent Rotation throughout the website (includes homepage)
Very High Impressions Rate:
o 1 Million Impressions per month
Best of IrishCentral e-Newsletters
o 100% Sponsorship on 4 e-Newsletters per month
o ( 280k Emails sent per month)
News Articles (Advertorial)
o Weekly Property News Article on IrishCentral.com
o Your press release including image - about your properties or an
individual property.
Social Media
o Used to promote News articles about your properties
o On Twitter – IrishCentral 15,000 followers
o On Facebook – to 25,000 Likes
Mobile Access
o Leading IrishCentral banner 320x50
o 50,000 impressions per month
Free – with 6 Months commitment only:
SPECIAL PRINT Deluxe Pack 1 edition of each
o 1/3 Page in Irish Voice Newspaper
o 1/3 Page News article in Irish Voice
o 1/4 Page Ad in The Irish Emigrant newspaper
o 1/4 Page Ad in IrishCentral Community newspaper
IrishCentral.com
High Impact Campaign Launch
o Expandable Large Ad on Homepage & News, for 1 Full Day
Run Of Site Display of your Properties’ Advert:
o Leaderboard 728x90 and MPU 300 x 250
Mobile Access
o Leading IrishCentral banner 320x50
High Impressions Rate:
o 430,000 Impressions per month (including 30,000 on Mobile)
Best of IrishCentral e-Newsletters
o 100% Sponsorship on 2 e-Newsletters per month (140k Emails)
News Articles (Advertorial)
o Monthly Property News Article on IrishCentral.com
Social Media
o Your News articles promoted on Twitter & Facebook
Run Of Site Display of your Properties’ Advert:
o Leaderboard 728x90 and MPU 300 x 250
Impressive Impressions Rate:
o 250,000 Impressions per month
Best of IrishCentral e-Newsletters
o 100% Sponsorship on 1 e-Newsletter
o ( 70k Emails sent)
News Articles (Advertorial):
o 1 Property News Article on IrishCentral.com
o Your press release including image
- about your properties or an individual property.
Forty million Irish Americans are
waiting to hear from you.
The Irish in America have
demonstrated an extraordinary
interest in Ireland.
Take advantage of this exceptional
opportunity and get your properties
and brand in front of them!
IrishCentral.com
Advertising Impact and Visibility
High-interest positions that engage consumers include:
Home page takeover
Expandable
Newsletter
Social Media Promotion
985x300 – Expandable
IrishCentral.com
Delivered to subscribers daily
(1) 300x250 Standard Box unit or 300x600 box unit
(2) 728x90 leaderboard
For More Information Contact: Ireland and other International: Frank Collins, Vice President, International Sales
at +353 21 234 8103 / +353 87 628 1060 or [email protected]
United States: Jerry Barry, Vice President, Sales Director at (212) 871-0111 x208 or [email protected]
IrishCentral.com , IrishCentral LLC, USA and Ireland