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The Journal of the International Machinery & Technical Specialties Committee of the American Society of Appraisers Volume 32, Issue 2, The LEADING voice for machinery & equipment valuers 2021-2022 Media Kit | www.appraisers.org/mtsjournal Our Profession. Your Opportunity.

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Page 1: The LEADING voice for machinery & equipment valuers

The Journal of the International Machinery

& Technical Specialties Committee of the American Society of Appraisers

Volume 32, Issue 2, 2nd Qtr 2016

$35.00 ASA Members, MTS Discipline

$50.00 ASA Members, Non-MTS Discipline

The LEADING voice for machinery & equipment valuers

2021-2022 Media Kit | www.appraisers.org/mtsjournal

Our Profession. Your Opportunity.

Page 2: The LEADING voice for machinery & equipment valuers

Reader Demographics

Total Circulation

995 Subscribers

Breakdown by Gender

Female 9%Male 91%

Breakdown by Credentials

67%32%

1%

Credentialed Members Candidate Members Non-Members

Breakdown by Location

79% North America

10% Australia

3% Asia

1% Africa

4% Europe

Breakdown by Years Credentialed

50%

40%

30%

20%

10%

0%

0-10 years

11-20 years

21-30 years

31-40 years

Over 40 years

7% 5%

16%

23%

52%

Specialty Markets Serviced

• Aircraft• Cost Surveys• Machinery & Equipment• Marine Survey• Mines & Quarries• Oil & Gas• Public Utilities

Breakdown By Credentials

Credentialed Members Candidate Members Non-Members

<1% South America

5% Unknown

Page 3: The LEADING voice for machinery & equipment valuers

Advertising Opportunities

Why Advertise?

• Published since 1984• Exclusive access to credentialed experts• Targeted readers in all major industrial markets• Comprehensive technical articles• Expert columnists• Extensive industry news coverage

Editorial Calendar (subject to change)closure dates are estimates only

• 1st Quarter Issue Closes: January 15 | Materials Due: January 30

• 2nd Quarter Issue Closes: April 15 | Materials Due: April 30

• 3rd Quarter Issue Closes: July 15 | Materials Due: July 30

• 4th Quarter Issue Closes: October 15 | Materials Due: October 30

2021-22 Rates 1X 4X (10% discount)

Business Card $11.25 $40.50

Ad Size Width Height

Business card 3.5" 2"

Classified 500 characters or less

Page 4: The LEADING voice for machinery & equipment valuers

T H E M T S J O U R N A L

Coal Is King No More: When Do You Determine Economic Obsolescence?

A l a n C . I a n n a c i t o , F A S A

Peabody Energy (NYSE:BTU), the largest non-state owned coal miner in the world, said Wednesday it

may have to seek bankruptcy protection after it missed a $70 million interest payment which was due

yesterday. (http://www.mining.com/worlds-largest-private-coal-company-likely-going-bust/)

This March 17, 2016 announcement follows earlier announcements by the number two and number

three largest U.S. coal producers seeking Chapter 11 Bankruptcy protection.

The current U.S. and international coal industry is on a teeter-totter. The U.S. coal market is

substantially a�ected by economic obsolescence, i.e. the undercutting of coal prices by natural

gas, a cheap and cleaner commodity, and continuing pressure from the Environmental Protection

Agency. This is largely due to the current U.S. administration and has a�ected the importance and

predictability of the coal industry as we knew it.

Further, Democratic presidential hopeful, Hillary Clinton, on one hand, says that coal is dead and that

she will see that coal miners and coal U.S. coal companies will be out of jobs, out of business. On the other hand Mrs. Clinton

has announced plans to save coal miners and companies with 30-billion dollars in education and reassembling a torn body.

Regulation, rhetoric and government action is a direct route to economic depreciation. But, as appraisers, do not be caught in

the immediate pitfall of, “economic depreciation.”

Approximately 44% of U. S. electrical power is still generated by coal. Europe has a di�erent take on the need for coal.

Germany, for example, has a huge coal industry although the country is pushing for a change in energy sources through

taxation to support alternative sources like wind, solar, and water power. So, what happens in the U.S. is not necessarily

happening in other parts of the world despite a general slowdown.

The big player in all of this is China. China, largely self-sustaining, still influences the international commodities market. But,

China was the fastest growing economy driving the world’s commodity prices. China now su�ers their own economic slowdown

thereby cutting into the former high international demand for fossil fuels, hard rock mining and minerals.

(Courtesy of UKY.edu and en.citizendium.org)

Volume 32, Issue 2, 2nd Qtr 20163 6

11107 Sunset Hills Road, Suite 310Reston, VA 20190 United States

+1 (703) [email protected]

www.appraisers.org

Advertising Specifications

Questions

• (800) 272-8258

[email protected]

Submission

• If you are interested in purchasing a business card advertisement, please contact Bonny Price, COO at bprice@appraisers.

• All ads should be provided in a gif or jpeg (or com-patible) file format.