The Legislature hereby finds and declares The Legislature hereby finds and declares that the use of potable domestic water for that the use of potable domestic water for non-potable uses, including, but not non-potable uses, including, but not limited to cemeteries, golf courses, limited to cemeteries, golf courses, highway landscaped areas…highway landscaped areas…

IS A WASTE…IS A WASTE…

California Alliance for Golf A Strategy for Promoting Golf

Carol Pence LPGA PGACarol Pence LPGA PGAGrowth of the Game Director, Northern California PGAGrowth of the Game Director, Northern California PGA

CAG Mission CAG Mission

• To serve as a liaison to state, regional and To serve as a liaison to state, regional and local governmental representatives, and to the local governmental representatives, and to the public at large public at large

• To increase the awareness of economic To increase the awareness of economic contributions and positive environmentalcontributions and positive environmentalpractices within the golf industrypractices within the golf industry

• To serve as an educational resource on topics To serve as an educational resource on topics ranging from environmental awareness andranging from environmental awareness andwater conservation to growth of the game water conservation to growth of the game

An Alliance of Members from 18 Associations & Entities in Northern& Southern California

An Alliance of Members from 18 Associations & Entities in Northern& Southern California

• PGA PGA • LPGALPGA• USGAUSGA• Men’s & Women’s Amateur Golf AssociationsMen’s & Women’s Amateur Golf Associations• Public Links Golf AssociationsPublic Links Golf Associations• Golf Course Owners AssociationGolf Course Owners Association• Golf Course Superintendents AssociationGolf Course Superintendents Association• Club Managers AssociationClub Managers Association• California State Club AssociationCalifornia State Club Association• California State Bar AssociationCalifornia State Bar Association• Governmental Lobbyist Governmental Lobbyist

Goals of the AllianceGoals of the Alliance

• Developing strategies for protection of water Developing strategies for protection of water

• Promoting golf’s environmental stewardshipPromoting golf’s environmental stewardship

• Legislative monitoring and outreachLegislative monitoring and outreach

• Building positive image of California GolfBuilding positive image of California Golf

• Supporting efforts of allied associations in Supporting efforts of allied associations in growing the gamegrowing the game

• Strengthening relationships between allied Strengthening relationships between allied associationsassociations

Next Steps InternallyNext Steps Internally

• Re-electing Board members, Executive Re-electing Board members, Executive Committee and Committee ChairsCommittee and Committee Chairs

• Developing and approving by-lawsDeveloping and approving by-laws

• Applying for non-profit C-6 statusApplying for non-profit C-6 status

• Developing a budget & fundraising planDeveloping a budget & fundraising plan

• Starting membership & sponsor driveStarting membership & sponsor drive

• Hiring a leaderHiring a leader

Next Steps Internally (cont’d)Next Steps Internally (cont’d)

• Set standard meeting datesSet standard meeting dates

• Update master calendar for all California Update master calendar for all California golf association & golf business eventsgolf association & golf business events

• Establish website with links toEstablish website with links tomembership sites, resource datamembership sites, resource dataand advocacy informationand advocacy information

Next Steps ExternallyNext Steps Externally

Collect History/DataCollect History/Data

• Questionnaire has been sent to Club Questionnaire has been sent to Club Managers across state requesting Managers across state requesting water usage and surrounding issues water usage and surrounding issues

• Providing input to Golf 20/20 of our Providing input to Golf 20/20 of our desires for the California state studydesires for the California state study

• Finalizing and implementing the study Finalizing and implementing the study

Next Steps ExternallyNext Steps Externally

Develop AlliancesDevelop Alliances• Political LeadersPolitical Leaders• Water District BoardsWater District Boards• Parks & Rec DepartmentsParks & Rec Departments• AgricultureAgriculture• Environmental groupsEnvironmental groups• California Water Agencies California Water Agencies • Department of Water Resources Department of Water Resources • Bureau Of ReclamationBureau Of Reclamation

Next Steps ExternallyNext Steps Externally

Develop Proactive MessageDevelop Proactive Message

• Commitment to efficiently managing Commitment to efficiently managing natural resources, including water natural resources, including water

• State’s golf courses are usingState’s golf courses are usingrecycled waterrecycled water

• Benefits of Turfgrass Benefits of Turfgrass

• Contributing to economic vitality of stateContributing to economic vitality of state

• Recreational/health benefits of playingRecreational/health benefits of playingthe gamethe game

Next Steps ExternallyNext Steps ExternallySpreading the Word through EducationSpreading the Word through Education• At our Golf CoursesAt our Golf Courses

– For Superintendents & StaffFor Superintendents & Staff– For Club Presidents, Green Chairpersons, Golf For Club Presidents, Green Chairpersons, Golf

Professionals, Club Managers, Owners, etc.Professionals, Club Managers, Owners, etc.

• ExternallyExternally– For the general public (golfers & non-golfers)For the general public (golfers & non-golfers)– For Legislative Leaders & Governmental Agencies For Legislative Leaders & Governmental Agencies

• Internally for CAG MembersInternally for CAG Members– How to communicate the message to media, How to communicate the message to media,

sponsors & otherssponsors & others

Next Steps ExternallyNext Steps Externally

Growing the GameGrowing the Game

• Calendar Play Golf America events of Calendar Play Golf America events of all allied associations in stateall allied associations in state

• Continue joint efforts in promoting Continue joint efforts in promoting game at Play Golf America Days, tour game at Play Golf America Days, tour events & expos in stateevents & expos in state

• Offer golf clinics/events assistance to Offer golf clinics/events assistance to legislature memberslegislature members

ChallengesChallenges

• Volunteers lack time to participateVolunteers lack time to participate

• FundingFunding

• Getting dataGetting data

• Geographic area is largeGeographic area is large

AccomplishmentsAccomplishments

• Creation of Alliance and collective missionCreation of Alliance and collective mission

• Master Calendar of member association’s Master Calendar of member association’s eventsevents

• Joint efforts in promoting the game at Play Golf Joint efforts in promoting the game at Play Golf America Days, tour events & exposAmerica Days, tour events & expos

• Secured state support via resolutions and Secured state support via resolutions and letter from our governor on growth of theletter from our governor on growth of thegame effortsgame efforts

• PGA of America Herb Graffis Award RecipientPGA of America Herb Graffis Award Recipient

California Alliance for Golf A Strategy for Promoting GolfCalifornia Alliance for Golf A Strategy for Promoting Golf

• CommittedCommitted

• ResponsibleResponsible

• ProactiveProactive