The Life of Steve The Life of Steve JobsJobs

Nick AdamsNick Adams

Matthew RadkeMatthew Radke

Stacey McMillinStacey McMillin

Young Steven JobsYoung Steven Jobs

Born on February 24Born on February 24thth, 1955 in San , 1955 in San Francisco, CaliforniaFrancisco, California

Put up for adoption a week after birthPut up for adoption a week after birth

Adoption was finalized under the Adoption was finalized under the condition that Steven would attend condition that Steven would attend collegecollege

EducationEducation

Skipped 5Skipped 5thth grade grade

Took his first electronics Took his first electronics

class in high schoolclass in high school

After school, attended lectures at After school, attended lectures at the Hewlett-Packard company where the Hewlett-Packard company where he met Steve Wonzniak during workhe met Steve Wonzniak during work

Education (Cont.)Education (Cont.)

Graduated high school in 1972Graduated high school in 1972

Enrolled in Reed College in OregonEnrolled in Reed College in Oregon

Dropped out after one semesterDropped out after one semester

Slept on his friends dorm room floor Slept on his friends dorm room floor and dropped in on classes of interestand dropped in on classes of interest

The Beginning of A The Beginning of A CareerCareer

Returned to California in 1974 and was Returned to California in 1974 and was hired as a technician for Atarihired as a technician for Atari

Attended meetings at Attended meetings at

Wozniak’s “Homebrew Wozniak’s “Homebrew

Computer Club”Computer Club”

Steve convinced Wozniak to work with Steve convinced Wozniak to work with him in building computershim in building computers

AppleApple

Born on April 1Born on April 1stst, 1976, 1976

Apple I designed and prototype builtApple I designed and prototype built

First single board computer with First single board computer with built-in video interfacebuilt-in video interface

Apple (Cont.)Apple (Cont.) Apple II designed in the following yearApple II designed in the following year

Operating System loaded automaticallyOperating System loaded automatically

Smaller Components & built-in Smaller Components & built-in circuitrycircuitry

In 1976, Jobs looked to hire a In 1976, Jobs looked to hire a public relations agency to help public relations agency to help advertiseadvertise

Smooth SailingSmooth Sailing

Most investors turned Apple downMost investors turned Apple down

Retired Intel executive Mike Retired Intel executive Mike Markkula decided to investMarkkula decided to invest

Markkula became chairman Markkula became chairman

of Apple in May 1977of Apple in May 1977

Smooth Sailing (Cont.)Smooth Sailing (Cont.) Became publicly traded company in 1980Became publicly traded company in 1980

Launched LISA in 1983Launched LISA in 1983

First commercial First commercial computer to use GUIcomputer to use GUI

Unpopular due to its few software Unpopular due to its few software programs and high priceprograms and high price

Smooth Sailing (Cont.)Smooth Sailing (Cont.)

Macintosh created to compete with Macintosh created to compete with PCPC

Marketed for friendliness, not just a Marketed for friendliness, not just a mindless machinemindless machine

Very popular – sold approximately Very popular – sold approximately 70,000 Macs in the first 100 days70,000 Macs in the first 100 days

The DownfallThe Downfall

Sales began to plungeSales began to plunge

Wozniak quit Apple in 1985Wozniak quit Apple in 1985

Board members of Apple met on May Board members of Apple met on May 2828thth, 1985 and each voted on the , 1985 and each voted on the removal of Steve from the companyremoval of Steve from the company

Still Looking UpStill Looking Up

After taking time off, Jobs wanted to After taking time off, Jobs wanted to get back to Apple and his love for get back to Apple and his love for computerscomputers

Decided to start his own Decided to start his own

companycompany

Founded NeXT Computer in 1989Founded NeXT Computer in 1989

Still Looking Up (Cont.)Still Looking Up (Cont.)

NeXT turned a profit for the first time NeXT turned a profit for the first time in 1992in 1992

NeXT software needed to be made NeXT software needed to be made more reliable and compatible for more reliable and compatible for consumersconsumers

Company slowly starts going downhillCompany slowly starts going downhill

Still Looking Up (Cont.)Still Looking Up (Cont.)

Jobs was criticized for wasting money Jobs was criticized for wasting money that belonged to the company in 1993that belonged to the company in 1993

Closed a NeXT factory in that Closed a NeXT factory in that FebruaryFebruary

Laid off half of the employees and Laid off half of the employees and stopped making computersstopped making computers

Still Looking Up (Cont.)Still Looking Up (Cont.)

Jobs had to make drastic decisionsJobs had to make drastic decisions

Microsoft purchased NeXT softwareMicrosoft purchased NeXT software

Microsoft came up with $150 million Microsoft came up with $150 million to stake in Appleto stake in Apple

Saved a dying company.Saved a dying company.

Still Looking Up (Cont.)Still Looking Up (Cont.)

Jobs management style had drastically Jobs management style had drastically changedchanged

Relaxed and was open to suggestionsRelaxed and was open to suggestions

Employees commented that Jobs made Employees commented that Jobs made experimenting with electronics funexperimenting with electronics fun

Still Looking Up (Cont.)Still Looking Up (Cont.)

Jobs began looking into alternatives Jobs began looking into alternatives to Object Linking and Embeddingto Object Linking and Embedding

Created OpenDocCreated OpenDoc

Jobs was very serious about thisJobs was very serious about this

Still Looking Up (Cont.)Still Looking Up (Cont.)

NeXT STEP software was being NeXT STEP software was being turned into Mac OS Xturned into Mac OS X

Under Jobs’ guidance the company Under Jobs’ guidance the company increased sales increased sales

Introduced the iMac and other new Introduced the iMac and other new productsproducts

Still Looking Up (Cont.)Still Looking Up (Cont.)

Jobs held the title of ICEO Jobs held the title of ICEO

Very influential impact on the Apple Very influential impact on the Apple companycompany

By the year 2000, he created even By the year 2000, he created even greater advances in new technologygreater advances in new technology

The New BeginningThe New Beginning

In early 2000, Pixar leads animated film In early 2000, Pixar leads animated film industryindustry

Later that month, Later that month,

Jobs announced his Jobs announced his

return to the CEO return to the CEO

positionposition

Insisted on keeping his $1 annual salaryInsisted on keeping his $1 annual salary

The New Beginning The New Beginning (Cont.)(Cont.)

Although his salary was low, the Although his salary was low, the company granted him ten million company granted him ten million shares of Apple stock worth shares of Apple stock worth hundreds of millionshundreds of millions

The New Beginning The New Beginning (Cont.)(Cont.)

First project as CEO was the G4 CubeFirst project as CEO was the G4 Cube

Was too expensive Was too expensive and didn’t satisfy a and didn’t satisfy a certain marketcertain market

Lasted only twelve Lasted only twelve months in Apple’s line-up months in Apple’s line-up

The New Beginning The New Beginning (Cont.)(Cont.)

The next step for Steve was his The next step for Steve was his newest operating system, Mac OS Xnewest operating system, Mac OS X

The future of AppleThe future of Apple

The New Beginning The New Beginning (Cont.)(Cont.)

Apple wanted software to sync up Apple wanted software to sync up digital devicesdigital devices

Was turned down by most Was turned down by most companiescompanies

Jobs took matters into his own hands Jobs took matters into his own hands and created iLife suite. and created iLife suite.

The New Beginning The New Beginning (Cont.)(Cont.)

In 2001, Jobs opened Apple retail In 2001, Jobs opened Apple retail stores so customers could:stores so customers could:

1.1. Try out computersTry out computers

2.2. Test softwareTest software

3.3. Meet with salespeople Meet with salespeople

This was a large risk but he knew that This was a large risk but he knew that people would want to buy thempeople would want to buy them

Portable Audio Portable Audio RevolutionRevolution

Less than a year after iTunes was Less than a year after iTunes was released, Apple released the iPodreleased, Apple released the iPod

Originally only for Mac usersOriginally only for Mac users

In July 2002, the new iPod was In July 2002, the new iPod was available for Windows users as available for Windows users as wellwell

Sales skyrocketed and 75% of MP3 Sales skyrocketed and 75% of MP3 players are iPodsplayers are iPods

Portable Audio Revolution Portable Audio Revolution (Cont.)(Cont.)

In eight weeks, five million songs In eight weeks, five million songs were sold on iTuneswere sold on iTunes

Took over 80% of the legal music Took over 80% of the legal music downloading marketdownloading market

More Successful More Successful ChangesChanges

June 6June 6thth, 2005, Jobs announced , 2005, Jobs announced switch from PowerPC chips to switch from PowerPC chips to Intel chips. Intel chips.

This would conserve This would conserve

energy on PowerBook energy on PowerBook

and iBookand iBook

More Successful More Successful Changes (Cont.)Changes (Cont.)

October 2005, 5October 2005, 5thth generation of iPod was generation of iPod was introducedintroduced

Could play music Could play music

videos and TV showsvideos and TV shows

Jobs announced the Jobs announced the

opening of the iTunes opening of the iTunes

video storevideo store

PixarPixar

Pixar was Jobs’ second companyPixar was Jobs’ second company

Swept the box office with Swept the box office with

its animated filmsits animated films

On January 24On January 24thth, 2006, Disney , 2006, Disney

bought out Pixar for $7.4 billionbought out Pixar for $7.4 billion

ConclusionConclusion Despite a recent scare with pancreatic Despite a recent scare with pancreatic

cancer, Jobs is back in health and doing cancer, Jobs is back in health and doing just finejust fine

Jobs is an influential man who learned Jobs is an influential man who learned from from

his failures and gained his failures and gained maturity from them maturity from them

True role modelTrue role model