the lifecycle of a pitch media relations panel cincinnati prsa october 18, 2005
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The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005. Overview. Trends Getting Started The Pitch Follow-Up Q&A. Trends Impacting Media Relations. Citizen journalists New technology Media fragmentation Advertising is everywhere, 24/7. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005](https://reader036.vdocuments.net/reader036/viewer/2022062718/56812b48550346895d8f6600/html5/thumbnails/1.jpg)
The Lifecycle of a Pitch
Media Relations PanelCincinnati PRSAOctober 18, 2005
![Page 2: The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005](https://reader036.vdocuments.net/reader036/viewer/2022062718/56812b48550346895d8f6600/html5/thumbnails/2.jpg)
Overview
Trends
Getting Started
The Pitch
Follow-Up
Q&A
![Page 3: The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005](https://reader036.vdocuments.net/reader036/viewer/2022062718/56812b48550346895d8f6600/html5/thumbnails/3.jpg)
Citizen journalists
New technology
Media fragmentation
Advertising is everywhere, 24/7
Trends Impacting Media Relations
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![Page 5: The Lifecycle of a Pitch Media Relations Panel Cincinnati PRSA October 18, 2005](https://reader036.vdocuments.net/reader036/viewer/2022062718/56812b48550346895d8f6600/html5/thumbnails/5.jpg)
Know…
yourself
the news
your story
your targeted media
Getting Started: Know it all
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Is your story newsworthy?
“Who cares?”
The pitch planner: Key points to make Outlines process Sets expectations
The Pitch: Not so fast!
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Make the pitch
Wait
Follow-up with value
The Pitch: Go for it
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Reporter responds
Learn key facts
Outline next steps
Contact: Now the work begins
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Identify best source
Create briefing document
Set up pre- and post- interview time
Briefing: Pre-interview
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Media train, if necessary
• Think in soundbites• Focus on likability/credibility• Be confident• Listen carefully• Bridge to key messages• Make “the clubhouse turn”
• Practice, practice, practice
Interview: Just before the starting gun
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Your role in the interview
Guiding reporter and interviewee
Post-interview briefing
Reporter follow-up
Interview: Game On
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Best Case
Worst Case
No Case
Article Appears
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Reporter follow up
Build on momentum
Merchandise it
Article Appears: Best Case
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Reporter follow-up
Options
Source follow-up
Article Appears: Worst Case
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Reporter follow-up
Options
Source follow-up
Article Appears: No Case
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Review
Trends
Getting Started
The Pitch
Follow-Up
Q&A