the lilian raji agency - book of results

Strategic Marketing & Public Relations for the Luxury Lifestyle

Table of ContentAbout Us The Lilian Raji Agency........................4 Client Portfolio....................................5

Testimonials..................................................6

Portfolio of Select Results Special Events.....................................10 Television Press Placement................15 Editorial Press Placement..................21

About Us

The Lilian Raji Agency was inspired by the founder’s personal experiences working as one of the leading sales associates at the world’s largest luxury watch retailer, Tourneau. In the frontlines of where real time decisions were made by customers of luxury products, Lilian Raji learned what key strategic marketing efforts brought passionate customers through the retailer’s door. In establishing The Lilian Raji Agency, Lilian took this accumulated knowledge to help define precisely how we can help our clients engender loyalty from the luxury buyer. Our services are carefully structured to provide what personal experience has confirmed brings the best ROI. The Lilian Raji Agency is a strategic marketing and public relations agency that helps luxury lifestyle companies create loyalty from luxury buyers. We extend to you strategic counsel, marketing and public relations services based on personal and direct experiences selling premium goods to luxury buyers. In discovering:

• The tremendous value customers’ placed on knowing a brand’s legacy We provide Brand Management services to educate your customers on your story. This includes development of written and visual materials, website design, and social media outreach.

• How their review of editorial or chat room commentary formed impressions about a brand We secure frequent and positive editorial coverage through our Media Relations services, targeting print, broadcast and online editors as well as the all important bloggers.

• How often knowledge that a favored celebrity owned a similar watch to the one being considered played a role in the final decision to buy Our Influencer Outreach services connect your company to those whose opinions matter, and who are willing to advocate your brand on their far-reaching podium. Celebrities, stylists, trendsetters and opinion leaders fall into this category, with our recently developed Influencer Consortium creating more touch points between our clients and the luxury buyer.

• How invitations for exclusive events solidified a customer’s brand affection We engineer highly creative experiences through our Experiential Events services that start conversations about your brand between your customers and their network. We are able to provide support from beginning (event conceptualization and design) to the end (RSVP management) and can jump in wherever you need us most in between.

• How frequently customers discovered a brand through its association with a company the customer highly regarded We craft Strategic Alliances between you and other companies who don’t quite do what you do, but working together will help you both make more money. Whether it’s for a one time strategy or an enduring partnership, we have a vast network of contacts and are skilled at creating win-win relationships.

Our unique operations allow for competitive pricing without sacrifice of innovation. Because of our origins in prestige retail sales, we know the luxury consumer better than most other agencies, and maintain our knowledge of what is currently motivating consumer buying by speaking often with our friends in luxury sales - the people who work directly with your customers and provide their expertise as part of our Influencer Consortium.

About Us

BEAUTYThe Estee Lauder Companies for OriginsProctor & Gamble for Olay*

FASHION & ACCESSORIESAscend SystemsBakana Brazilian Jewelry, Purses & AccessoriesMark Edge JewelryIMPnow.com

HOSPITALITYEros World Tapas BarInterContinental Hotels GroupFishmonger RestaurantMilan RestaurantThe Palm Restaurant*Raffles International Hotels & Resorts*Raffles L’Ermitage Beverly Hills*RafflesAmrita Day Spa*Teela Taqueria

LUXURY SERVICESIntelligent Homes & BuildingsLotus MJYXMeilin EhlkeMunson InternationalRMR-Real Estate Marketing ResultsThe Ultimate Life TVWes Moss

LUXURY PRODUCTSAquanautic

Bellissimo Fine JewelryClerc

Concordia JewelsDidier Piero Couture

Dubey & SchaldenbrandFrench Trade Commission – Jewelry Division

KENJO – The Store to WatchMathon Paris

Philippe TournairePK Time Group

Solomon Brothers Fine JewelersS.T. Dupont

Volna

NONPROFITAmerican Cancer Society

American Heart AssociationCaptain Planet Foundation

Emory Ataxia Center at Emory University The Goethe Institute

Hope‐worldwide GeorgiaItalian Trade Commission

National Academy of Television Arts & SciencesSouthern Center for International Studies

Client PortfolioPAST & PRESENT

Testimonials

The Lilian Raji Agency has proven to be a great asset in our US marketing strategy. Within a very short timeline, The Lilian Raji Agency pulled together a media dinner during New York City Fashion Week attended by editors of Esquire, Worth, GQ, Forbes, International Herald Tribune, Elite Traveler, Robb Report and several others. The Agency was then able to coordinate a reciprocal event the same week in Los Angeles that culminated in our presence at the Emmy Awards. Lilian proved to be entirely vested in our success, and her team worked as if ST Dupont was their own company.

Karen LeeAmericas Area Manager

S.T. Dupont Paris

When we decided to make an entrance into the US market, The Lilian Raji Agency was recommended to us first by the French Trade Commission. Lilian and her team were invaluable in helping us understand the US customer while advising us on the best tactics to make our presence known. With Lilian’s help, we were named a finalist in National Jeweler’s Colored Stones Award while also being a contender for Best New Jewelry during the Couture Show. We’ve been featured in publications from Robb Report to The New York Times, and have valued our relationship with The Lilian Raji Agency.

Danielle NavarroInternational Sales Manager

Mathon Paris

I met Lilian Raji at a conference where she was being honored as International Emerging Leader of the Year, and subsequently hired her to manage media relations and launch for our new store opening in Atlanta. From beginning to end, Lilian and her team ensured everything was done correctly – from coming in under budget for the launch coordination, to ensuring premium media presence, to voluntarily preparing an ROI statement that validated our decision to hire her company.

Trenesa DanuserVP of Global Communications and Strategic Alliances

The Estee Lauder Companies, Origins and Ojon

Testimonials

We came to The Lilian Raji Agency with a limited budget and a young brand that needed to be introduced to the American market. Lilian treated us like a global brand with a much larger budget, and delivered results as such without exceeding our financial plan.

Franck Albert BrafineVP of Operations, North America

Philippe Tournaire

The Lilian Raji Agency coordinated our most highly regarded customer appreciation party, while spending the least amount possible to ensure satisfaction all around. Our vendor relationships were strengthened by Lilian bringing in editors and reporters that not only interviewed us, but also interviewed our vendors to discuss their newest watches. Our customer relationships were strengthened by the gift bags Lilian’s team put together, valued at over $500 and filled with products from Hermes, Belisimi, Maurice Lacroix, Breitling, Tag Heuer and other companies, all secured at no cost to us. We were very impressed with Lilian’s work and highly recommend her services.

Ken Grazi, PartnerKENJO – the Store to Watch

We hired Lilian Raji when one aspect of our sponsorship of UNICEF’s Designs of Hope was falling short of projection – our raffle ticket sales. With only six weeks before deadline, Lilian executed an aggressive, strategic marketing plan that catapulted raffle ticket sales from just under $1,000 to over $12,000. Her creativity and innate understanding of marketing challenges helped us succeed in an area we’re we had almost given up hope.

Autumn MurrayInterContinental Hotels Group

Senior Community Affairs Director

MAÎTRE ARTISAN D'ART - JOAILLIERART MASTER JEWELLER

Testimonials

Testimonials

Special Events

Dinner and Conversation with Alain Crevet,S.T. Dupont CEO

Press Dinner

®

Davidoff of Geneva and S.T. DupontCorner Boutique Launch

Holiday Party

TelevisionPressPlacements

EditorialPressPlacements blogs, magazine, newspaper, online

of 3Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com

4/5/2010http://www.nytimes.com/2009/12/10/fashion/10iht-acajchamp.html?pagewanted=print

Page 1 of 3Special Report - Jewelry - Taking a Shine to Brown Rock - NYTimes.com

4/5/2010http://www.nytimes.com/2009/12/10/fashion/10iht-acajchamp.html?pagewanted=print

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May 24, 2009

French TwistThough it recently debuted in the United States at Neiman Marcus, Mathon’s jewelry-making legacy can be traced to Paris in 1931, when the atelier was founded in the Palais Royal neighborhood and started producing pieces for Parisian high society. Current CEO (and designer) Frédéric Mathon, whose designer father Roger Mathon purchased the business from his uncle in 1971, eschews white diamonds for colored gems including sapphires, green beryls, tsavorites, paraíba tourmalines, and opals. “No two opals are ever the same,” he says. “Even the same opal looks different during the day or night.” The striking opal ring, shown, is in a gold and diamond setting. The vibrant collection, priced from $5,000 to as much as $140,000, draws heavily on natural themes, including whimsical animal motifs that include beetles, dragonflies, frogs, and turtles, as well as more abstract themes all rendered in an array of colorful gems. (www.mathon-paris.com)

—Laurie Kahle Email Print Share

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Page 1 of 2French Twist | Robb Report

5/24/2009http://www.robbreport.com/French-Twist?mpid=1

MAKE GROW LIVEThe Power of Partners: Year in Review: 10 steps The best hospitals forWhy some partnerships to financial recovery in heart surgery. Plus:survive and succeed- 2010. Also: How to buy Vaccines customizedand some never last. a sports team. for your DNA.

T H E E V O L U T I O N O F F I N A N C I A L I N T E L L I G E N C E

V O L U M E 18 E D I T I O N 0 3

OBJECT OF D E S I R E

When France hosted NATO's 60 th anniversary summit in April, President NicolasSarkozy wanted to present the visiting heads of state with a special gift. His choice:the Neo-Classique President roller-ball pen, handmade by French luxury brandDupont. a great feeling to know that a pen from a small French house is in suchgood hands all over the world," says Alain Crevet, CEO of S.T. Dupont Paris.

The Neo-Classique President debuted in 2008 and was reinvented in 2009 witha new design. Asymmetrical rings on the pen's black Chinese lacquered andpalladium-trimmed body are intended to suggest a magnetic field. Each pen, madeby artisans in the Alpine village Faverges, where Dupont goods have beenmade since 1872, requires 150 manual operations, 100 hours of work, six coats oflacquer and 2 0 0 quality checks.

WHY YOU NEED ITThe Neo-Classique Magnetisme combinesthe elegance and enduranceof a beautiful-and beau-tifully made-penalong with contemporary utility Its18-carat solid gold nib and built-in, four-gigabytekey subtly blend the craftmanship of writing withstate-of-the-art technology.

COST$1,990 for fountain pen, $1,790 for roller-ballFor more information, see st-dupont.com.

N U A R Y 2 0 1 0 W O R T H C O M

Fashion NewsS.T. Dupont's strong suitOn September 15, 2009 at 5:11 PM

At a dinner last night hosted by S.T. Dupont CEO Alain Crevet to celebrate the legendary French accessory brand's reentry into the U.S. market, attendees were given the chance to ogle several intriguing new releases, from a line of leather goods treated with diamond dust (for both durability and, one assumes, because, dude, it's diamond dust) to a new lightweight ballpoint pen made with technology from the Airbus A380 (luckily, it's not a double-decker wide body). Just as impressive—though, sadly, not available in America—was the classically detailed, assertively tailored S.T. Dupont suit on the exec next to me. Men's suiting is a pretty crowded market on these shores, so you can understand the company's decision to stick with its core pens-bags-and-lighters business, but I'll say this to the folks at Dupont: If you ever change your mind, you've got one potential customer all lined up. S.T. Dupont's in-store boutique at Davidoff of Geneva opens tomorrow, 535 Madison Ave., NYC, (212) 751-9060,

davidoffmadison.com; st-dupont.com

— Tyler Thoreson photo: Courtesy of S.T. Dumont Tags: Accessories, Suits

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Ooh la la: French high jewelry takes to Big Apple

October 30, 2009 New York--Aaron Faber Gallery will host 13 of France's celebrated jewelry houses and designers in the second annual Jewels of France Exhibition and Trunk Show.

The event, starring smaller less recognized French jewelry houses under the "Label Joiaillerie de France," will kick off the afternoon of Nov. 16 and run through Nov. 20 at the gallery's midtown Manhattan headquarters at 666 Fifth Avenue on West 53rd STreet.

According to the exhibition's hosts, UBIFRANCE and the French Trade Commission, each of the featured designers produce quality and craftsmanship that is guaranteed by the Union Francaise de la BJOP (the French Union of Jewelry Makers, Gems, Pearls and Goldsmiths).

Visitors to the exhibition will have the opportunity to learn abut the art of French jewelry manufacture, and also meet with the creative directors behind the participating houses, which include: Antoine Camus, Bijoux Commelin, BRM, Garnazelle, Joia, La Joaillerie Recreative, Marchak, Sophie Reyre, Sylvain Nosjean, Tess and Tasha, Umane Creations, Veronique Bailly and Ximena Alarcon Cavrois.

"It takes a minimum 10 years of study to become a master artisan of French high jewelry," Camille Wiart, director of business development, fashion and jewelry at the French Trade Commission, said in a media release. "We are pleased to present to the American audience through the Jewels of France Exhibition and Trunk Show 13 of France's most celebrated jewelry houses and designers, each consummate masters of their trade. We are also very happy to be working again with Aaron Faber Gallery, whose reputation and commitment to showcasing the best in contemporary studio jewelry, classic and vintage jewelry made it the obvious venue."

For a sneak peak of designs in the Jewels of France Exhibition and Trunk Show, jump to our 10X blog.

Among the pieces that will be featured in the Jewels of France Exhibition and Trunk Show is this Joia ring in white gold with green tourmalines and diamonds.

10X bloghttp://njn.typepad.com/10x/2009/10/bonjour-joaillerie.html#at

Page 1 of 2Ooh la la: French high jewelry takes to Big Apple

11/3/2009http://www.printthis.clickability.com/pt/cpt?action=cpt&title=Ooh+la+la%3A+French+hig...

Gioielli trasversali alle mode quelli di Ma-thon Paris. Superano la barriera del tem-po, grazie alla complicità di uno stile clas-sico riletto in chiave contemporanea. Ne è un chiaro esempio la collezione “Lucky Animals”, composta da monili a forma di animaletti portafortuna come la libellula in oro bianco, acque marine, berilli verdi e opali cabochons che decora il sautoir fotografato. Dal 1931, la storia di Mathon Paris é strettamente legata a quella del mitico quartiere del Palais Royal, intor-no al quale sono sorte le botteghe dove veniva realizzata la più bella gioielleria francese. É in quest’atmosfera lussuosa e al contempo tradizionale che Mathon Pa-ris dà vita alle sue creazioni. Dagli anni novanta la Maison occupa una posizione di prestigio nel panorama internazionale e, garante di un savoir faire unico, oltre ad essere labellizzata Joaillerie de France é stata riconosciuta nel 2007 “Impresa del Patrimonio Vivente” dallo Stato Francese.

Mathon Paris are transversal fashionable jewels. They are beyond time, thanks to the complicity of a classical style re-read in a contemporary key. A clear example of this is the “Lucky Animals” collection, made up of jewels in the shape of good luck charm animals, like the dragonfly in white gold, aquamarine, green beryls, and opals cabochon that decorates the photo-graphed sautoir. From 1931, the story of Mathon Paris is strictly linked to that of the mythical district of the Palais Royal, around which workshops have sprung up where the most beautiful jewellery in France is produced. It is in this luxu-rious, yet traditional atmosphere, that Mathon Paris brings his creations to life. From the Nineties the Maison occupies a prestigious position in the international panorama and, guaranteed a unique sa-voir faire, is labelled Joaillerie de France. In 2007 has also been daubed a “Living Heritage Companies” of the French State.

MathonParis

Sautoir LiBELLuLE in oro grigio (66.43 gr.) con BriLLanti (1.81 ca-rati), BEriLLi vErdi (8.49 carati), acquE marinE(49.42 carati) E opaLi ca-BochonS (5.67 carati).

reposition,

MARKET PULSE

JAbuyers shift theirmerchandisinggoals,look to '09 with hopeBY M I C H E L L E GRAFF A N DC A T H E R I N E

NEW the dismal economy, asmaller crowd than in years past andfrigid weather, buyers at the New YorkWinter Show remained relatively upbeatabout the year ahead.

Whether their optimism stemmedfrom the historic moment when BarackOhama was sworn in as the nation's 44thpresident, which took place on the show'sfinal day, or a personal decision to staypositive, buyers at the Jacob K.

BUYERS 39

Customer 'wish lists'prove versatile toolsBY J O S E P H

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PEORIA. ILL.-For many years, jewelers havebeen encouraging their customers tocreate "wish lists" that can be tactfully ,shared with that person's significantother when various holidays andsaries come up.

But each jewelertakes a differentapproach to that listas a sales tool.

Some use itsively, others subtly.Some encourage their June owner ofcustomers to create an Jewelry.online that

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Home > What's New > S.T. Dupont Opens Shop in New York Davidoff

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S.T. Dupont Opens Shop in New York Davidoff

Posted: Monday, September 21, 2009

By Gregory Mottola

S.T. Dupont, the Parisian maker of luxury cigar accessories, has opened up a small retail outlet in The Big Apple. A shop within a shop, the new boutique is located inside the upscale Davidoff of Geneva cigar store on Madison Avenue, making the entire portfolio of S.T. Dupont's high-end products available to all who walk through Davidoff's doors.

The grand opening gala took place Tuesday night at Davidoff, where Alain Crevet, chief executive officer of S.T. Dupont, told the crowd of cigar smokers "S.T. Dupont has been very successful in Asia, and very successful in Europe, but I have always been frustrated with its progress in the United States. This will hopefully be a stepping stone to success."

The opening comes after a recent closing of the S.T. Dupont shop in Las Vegas, which was a kiosk-type operation relying on business generated from the foot traffic of The Palazzo hotel and casino. The New York business model takes a more focused approach, homing in on Davidoff's well-established clientele of high-end cigar and accoutrement consumers.

"This new collaboration with S.T. Dupont with a true 'shop in shop' allows us to offer our customers an even greater range of unique merchandise, and is in keeping with what they've come to expect from Davidoff of Geneva in New York City," said Michael Herklots, general manager of New York's Davidoff shops.

S.T. Dupont accessories can range in price from $150 up to $20,000 for limited-edition releases.

Check out our cigar toy gallery for some S.T. Dupont cigar accessories.

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Davidoff of Geneva and S.T. Dupont Paris have partnered to develop the

first of its kind Shop-In-Shop Corner within the Davidoff of Geneva store on

Madison Avenue. Though we've always carried an impressive collection of

S.T. Dupont products in our stores, this new collaboration will ensure that we

have a full assortment of S.T. Dupont's products from their popular lighters

and smoking accessories to writing instruments, leather goods and other

lifestyle items. For the full press release please click here. The “Shop in

Shop” will be open for business beginning Wednesday, September 16, 2009.

The General Manager of Davidoff's New York stores, Michael Herklots discussed the venture on his blog on

September 7th, nine days prior to the opening.

“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff

stores in New York and S.T. Dupont”. We’re excited to take this next step with our two brands. Our beautiful

Madison Avenue flagship store has always maintained a selection of the finest cigars and good life

accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our

customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from

Davidoff of Geneva in New York City.”

CWNews Cigarticles Interviews Lifestyles First Look Reviews

Page 1 of 3CW News

1/12/2010http://cigarweekly.com/magazine/cw_news/09-21-2009/davidoff-and-st-dupont-open-shop...

Davidoff of Geneva store manager Michael Herklots(l) and S. T. Dupont CEO Alain Crevet (r)

The S.T. Dupont Shop-In-Shop Corner at Davidoff’s Madison Avenue Store features a dedicated S.T.

Dupont branded corner with an extensive selection of S.T. Dupont merchandise. While Davidoff has always

carried S.T. Dupont lighters and smoking accessories, this new partnership will now allow U.S. customers

access to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods

and men’s accessories.

Davidoff of Geneva opened their first US location in 1987 on Madison Avenue in New York City, relocating

to their current Madison Avenue address on the corner of East 54th Street in 2000. In 2006 Davidoff of

Geneva acquired their second New York City location in the posh Shops at Columbus Circle, in the Time

Warner Center, and later that year acquired the De La Concha store on 6th Avenue in Manhattan.

Herklots also published photos of the event through the social-networking site Facebook.

Page 2 of 3CW News


Alain Crevet (c) with guests

Comedian Ron "Tater Salad" White

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Davidoff Welcomes S.T. Dupont

by Tom Johansmeyer (RSS feed) Sep 21st 2009 at 11:03AM

Last week, Davidoff Madison Avenue celebrated the launch of its new S.T. Dupont "shop-in-shop" concept. Guests were hosted by general manager Michael Herklots to wine and hors d'oeuvres as they walked through Manhattan's upscale tobacconist and perused the latest accessories from the Parisian luxury goods company. In attendance, and offering a few words, was Alain Crevet, CEO of S.T. Dupont Paris, who celebrated the partnership.

"There's been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont," said Herklots. "We're excited to take this next step with our two brands. Our beautiful Madison Avenue flagship store has always maintained a selection of the finest cigars and good life accessories including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they've come to expect from Davidoff of Geneva in New York City."

The shop-in-shop corner within the store is packed with an extensive selection of S.T. Dupont merchandise. Though the company's products are not new to Davidoff Madison Avenue, the build-out offers a unique venue in which to enjoy the Dupont experience. In a tough market for cigars and cigar accessories, the expansion of the Davidoff/S.T. Dupont gives cigar smokers a reason to be excited.

Watch an interview with the Herklots after the jump.

Gallery: Davidoff and S.T. Dupont Event

Tags: cigar, cigars, davidoff, manhattan, new york, new york city, NewYork, NewYorkCity

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Page 1 of 7Davidoff Welcomes S.T. Dupont

1/12/2010http://www.luxist.com/2009/09/21/davidoff-welcomes-s-t-dupont/

October,2009

S.T. Dupont & Davidoff of Geneva Store-in-Store Debuts

By E. Edward Hoyt III

Davidoff of Geneva’s Madison Avenue store in New York is now host to a new S.T. Dupont boutique that carries the full product line of luxury French accessory maker.

S.T. Dupont, the Paris-based luxury accessory and pen producer, has launched a new New York retail boutique, marking what the 135-year-old French manufacturer hopes will be the start of continued growth in the U.S. market. The new shop is actually a collaboration with Davidoff of Geneva’s flagship Madison Avenue shop, which is hosting the S.T. Dupont boutique as a “shop-within-a-shop” - a dedicated area of the existing Davidoff shop that now carries the French manufacturer’s entire product line.

“We’ve always carried a full line of the S.T. Dupont smoking accessories,” explains Michael Herklots, general manager both of the Davidoff of Geneva stores in New York, noting Davidoff’s full assortment of S.T. Dupont lighters, cutters, ashtrays, cigar cases, and humidors. But the new partnership now opens up access for U.S. customers to S.T. Dupont’s complete product portfolio, including pens and writing accessories, leather goods, and men’s accessories.

The new S.T. Dupont Shop-in-Shop Corner premiered during a private opening night reception on September 15, 2009. Alain Crevet, c.e.o. of S.T. Dupont Paris, and Michael Reynolds, c.e.o. of Lotus MJYX - the U.S. distributor for S.T. Dupont - were in attendance to inaugurate the boutique.

“There’s been a wonderful synergy and working relationship for a number of years between the Davidoff stores in New York and S.T. Dupont,” says Herklots. “We’re excited to take this next step with our two brands. Our Madison Avenue store has always maintained a selection of the finest cigars and good life accessories, including those by S.T. Dupont. This new collaboration with S.T. Dupont allows us to offer our customers an even greater range of unique merchandise, in keeping with what they’ve come to expect from Davidoff of Geneva in New York City.”

Indeed, the Davidoff - S.T. Dupont relationship has more than a little history - the first S.T. Dupont

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boutique opened at the Palazzo Resort Hotel Casino in Las Vegas in January 2008 by the father and son business partners Frank and Matt Arcela, owners of several Davidoff cigar shops in Las Vegas. That boutique - a stand-alone “kiosk” in a high traffic retail area inside the Palazzo which was located just across from one of their Davidoff shops - recently closed. The New York “store-in-store” takes a different approach, featuring the company’s entire product line and tapping Davidoff of Geneva’s existing base of luxury-orient consumers already familiar with Davidoff’s “Good Life” philosophy of luxury merchandise.

For Crevet, the move to raise S.T. Dupont’s domestic profile and bolster its U.S. sales was inspired by the brand’s strong success in Asia and Europe but what he feels is its under-tapped potential stateside. Last summer, the company appointed Lotus MJYX, LLC as its wholesale distributor for the United States. A Florida corporation with facilities and offices in Rhode Island, Lotus brought an established management team already well known in the industry with over 75 years experience in S.T. Dupont’s core product categories, led by Lotus president and c.e.o. Michael Reynolds. According to Crevet, the Lotus appointment was made with the intent of fully establishing the brand in the U.S. market. “We are totally committed to S.T. Dupont’s brand strategy” added Reynolds at the time.

Lotus quickly created a new after-sales service center crucial in bolstering consumer confidence in the brand following a backlog of service requests inherited from the previous U.S. distributor. Unfortunately, the fallout from a January 2008 fire at S.T. Dupont’s Faverges plant in France - which completely destroyed the polishing and plating workshops and brought production of writing instruments and lighters to a halt - slowed growth efforts even before the global economic recession fully tightened its grip on consumer spending. But with the facilities now completely rebuilt and production back to full capacity, S.T. Dupont has posted strong sales increases in France, Western Europe, and Hong Kong/China, illustrating the brand’s strong resistance to economic crisis in these areas. Another bright spot has been an increase in income from licensing of the S.T. Dupont brand due to the overall performance of the company’s licensees and the impact of new eye wear launched by the Aoyama group, further reinforcing the S.T. Dupont brand worldwide.

The opening of the New York boutique also served as an ideal opportunity to debut S.T. Dupont’s new Defi product line to the U.S. market, a series of high performance accessories utilizing innovative new materials that combine a luxury image with a competitive price. Included are writing instruments, leather business bags, and a lighter. As part of the overall S.T. Dupont line, these new items expand the potential market for the company’s luxury goods.

“When it comes to luxury smoking accessories, S.T. Dupont is undoubtedly the industry leader,” says Herklots. “They’ve really got something for everyone. Although Davidoff and S.T. Dupont have very different stories and histories, the philosophies of both are quite similar in their unwavering dedication to quality. Both companies embrace the ‘Good Life,’ and encourage us to celebrate life.”

SMOKESHOP - October, 2009

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IN THE PRESS

Aaron Faber Gallery - The Annual Jewels of France Exhibition

4 November 2009

Mention French high jewelry and most Americans will immediately think of Richemont Group or LVMH and their stable of well branded companies. Mention the Label Joaillerie de France, and those in the know will also think of smaller, less recognized French jewelry houses, whose quality and craftsmanship is guaranteed by the French Union BJOP as being manufactured, mounted, set and polished in France, following strict ethical, legal and environmental standards.

These smaller houses are oftentimes manufacturer of some of the more recognized French jewelry houses. Aaron Faber Gallery, 666 Fifth Avenue, New York, NY 10103, in partnership with UBIFRANCE and the French Trade Commission, will host thirteen of these great wonders during the week of November 16, 2009 for the Second Annual Jewels of France Exhibition and Trunk Show.

The Jewels of France Exhibition and Trunk Show is an annual week long gathering of some of France’s most acclaimed jewelry houses and their designers. Aligned again in its second year with Aaron Faber Gallery, the Jewels of France exhibition offers both trade and consumers an opportunity to meet the Creative Directors behind these houses and learn more about the exquisite and complicated art of French jewelry manufacture.

Bijoux Commelin, Umane Créations, La Joaillerie Récréative

This year’s participants include Marchak, the 131 year old jewelry house founded by Joseph Marchak, the “Cartier” of Kiev and Peter Fabergé’s greatest rival; Bijoux Commelin, the 129 year-old manufacture of charms and specialist in translucent enamel; and BRM, the only watch company in the world that designs and manufacturers all of their watches and watch components in France. Also participating are Umane Créations, Joïa, La Joaillerie Récréative, Sylvain Nosjean, Tess & Tasha, Veronique Bailly, Ximena Alarcon Cavrois, Sophie Reyre, Antoine Camus, and Garnazelle.

Antoine Camus, Marchak, Sylvain Nosjean, Sophie Reyre

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It takes at minimum ten years of study to become a master artisan of French high jewelry”, said Camille Wiart, Director of Business Development, Fashion & Jewelry at the French Trade Commission. “We are pleased to present to the American audience through the Jewels of France Exhibition and Trunk Show thirteen of France’s most celebrated jewelry houses and designers, each consummate masters of their trade. We are also very happy to be working again with Aaron Faber Gallery, whose reputation and commitment to showcasing the best in contemporary studio jewelry, classic and vintage jewelry made it the obvious venue.”

Garnazelle, Ximena Alarcon Cavrois, Tess & Tasha, Joïa

The exhibition opens late afternoon Monday, November 16th and continues through Friday, November 20th. A private reception hosted by the Creative Directors of each jewelry house will be held at Aaron Faber Gallery the evening of Thursday, November 19th. The general public will be able to view and purchase from the featured collections daily, with special requests available through Aaron Faber Gallery after the exhibition concludes jewelsoffrance.lmrpr.com

Highlights

French Elegance at Couture - 27 May 2009

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CIJintl.com provides the global jewellery markets with the latest haute joaillerie and luxury creations, all the news and decisive trends and colours in fashion. International Jewellery Couture - the magazine, is circulated worldwide with Europa Star to reach the top international

retailers of fine jewellery and watches in more than 100 countries.

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Tags: Jewels of France, jewelry trunk show, jewelry, accessories, Marchak, Bijoux Commelin, BRM, Umane Créations, Joïa, La Joaillerie Récréative, Sylvain Nosjean, Tess & Tasha, Veronique Bailly, Ximena Alarcon Cavrois, Sophie Reyre, Antoine Camus, Garnazelle |

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November 16, 2009

Editorial Gem News Gemology Corner

Featured Gem Mining NewsFashion News

Birthstones Famous Gems

Dear Generous Gemmy Gang,

We're getting knee deep in the gift giving season. No matter what your culture or ethnicity, it seems like many holiday events are celebrated around these next couple of months. We love any reason to get together, raise a glass of cheer and toast to just making it intact thus far—not to mention our hopes for the coming year.

Gift giving and eating are rampant during this season. I cannot overstate how important both of those activities are. That said, I cannot emphasize just how much I enjoy the former and how reluctant I am to indulge in the latter. Gift giving, gift receiving, it's all good—especially the receiving part. Ok, so I like to be surprised with a do-dad or two on occasion.

But gift giving is heartwarming—“It's better to give than to receive” actually makes a lot of sense because both the recipient and the giver get a case of the warm fuzzies in the transaction.

Need I remind you that the place to take care of everyone you'll be shopping for starts at the gemstone shop. For those on your list who require that ‘best of the best gift' I highly recommend the Luxury Zone. Trust me on this. Even if you think they have everything, they don't have the splendid bling just waiting to be snatched up by smart-and-thoughtful you. I'm just sayin' . . .

Enjoy the season,

Diana Jarrett, GG, RMV

HELLO HELIODOR!Weight: 236.55 Carat Origin: Brazil

The beryl gems comes in so many colors that most of them have very specific monikers to separate

them. Here we have heliodor, a true 20th century gemstone. Not all gems were discovered in ancient times. Heliodor being one of them was first found in Namibia around 1910.

One reason this distinctive yellow-green beryl has so many fans is due to its eye-popping eye-clean crystals. Anyway you cut it, heliodor will be a stunner. Legends say that heliodor facilitates communication. We can totally see that. Just get one and try to stop talking about it!

See this and other featured gems here

CITRINEPut the fire on, it's chilly out there. November babies are bundled up in most parts of the world trying

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Color trend caters to self-purchasers

By Catherine Dayrit March 18, 2009

Though diamonds may be a girl's best friend, they're not necessarily the go-to designs for women buying for themselves.

Retailers over the holiday season reported that lower price-point colored-gemstone jewelry was among the pieces that gift-shopping women were picking up for their own jewelry boxes. And National Jeweler's annual post-holiday survey found that 21 percent of retail respondents saw increased margins for their colored-gemstone jewelry for the 2008 holiday season, compared with 2007.

The Spring 2009 Fashion Week runways were ripe with color--and we're not just talking about lushly hued apparel. From earthy stones such as turquoise and coral to sleek, faceted gemstones, vibrant, attention-grabbing jewelry was abundant too. (See colored-gemstone designs here.)

Design Trends: The overarching theme for jewelry in 2009 is that big and bold is in. That's good news for colored

gemstones--especially for the flamboyant hot pinks and cerulean blues that appear to have caught many a designer's fancy as of late. Another important color story is green, which one designer described as a flattering hue that summons thoughts of well-being, health and nature. In terms of styles, oversized cocktail rings remain a color staple, as do designs sprinkled with smaller colored gemstones.

Price Points: The slowing of the economy has led to some volatility in the gemstone market over the last year,

Similar Stories | Topics

STORIES Gem classification, origin topics at AGA conferenceGem Jam raises thousands for JFCCatalog in Motion show set for TucsonJewelers Gordon, Manning, Klecka ready to jamJewelers, are you ready to jam?TOPICSClothing Accessories | Culture and Lifestyle | Fashion and Style | Holidays | Jewelry

Mathon Paris "Manhattan" collection ring in white gold with aquamarine, tourmaline and peridot; suggested retail price is $8,508. Mathon-Paris.com

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[ Cinette Robert ]CEO Dubey & Schaldenbrand

ET: Tell us a bit about your career?

Cinette Robert: I started at 15 working in the Martel factory (which was eventually bought by Zenith), and I ended up managing the factory. I was already interested in split-second chronographs! Then I moved to Zurich and worked for UBS; but banking was not for me. I then joined Mathey Tissot and managed the factory for 15 years, and in January 1985 I started Horlogerie Cinette Robert, a vintage watch business.

ET: How did you come to own Dubey & Schaldenbrand?

CR: I knew Mr. Dubey since 1965. We both had a passion for complicated watches, and I had given him a watch to repair. We knew each other and had a good relationship. In 1995 Mr. Dubey called me and told me he wanted to sell Dubey & Schaldenbrand to me, but he only gave me 24 hours to make a decision.

ET: How long did it take you to decide?CR: Between one and two hours.

ET: Did you have any second thoughts?

CR: If he asked three years before I would have said no. But my business was good, and I could afford to buy the company. I was sure if I did not say yes, somebody else would have said yes, so I stopped my antique watch business and put all my efforts into Dubey & Schaldenbrand.

Like many Swiss watchmakers, Dubey & Schaldenbrand has an interesting history. For the past 13 years the company has been helmed by one of the few female watch company owners—Cinette Robert (whose watchmaking ancestors include both the Meylan and Lecoultre families). Working in the industry since the tender age of 15 (starting at the now defunct Martel brand factory in her home town of Les Ponts-de-Martel), she has brought Dubey & Schaldenbrand to over 40 countries while still calling her birthplace home. Recently Elite Traveler traveled to Les Ponts-de-Martel to talk with Cinette Robert at her home and headquarters.

Page 1 of 2Elite Traveler -

6/30/2008http://www.elitetraveler.com/leaders_detail.html?lid=10&p=1

PK Time Group to distribute Volna watches

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NEWSPK Time Group to distribute Volna watches

November 29, 2007

PK Time Group LLC, the North American distributor of Swiss watch brands Aquanautic, Clerc and Dubey and Schaldenbrand, has announced it is the new North American distributor for Volna, a Swiss-made watch brand of Russian heritage.

Volna timepieces have a rich history with the Soviet submarine fleet, and in recent years, the brand has incorporated Swiss watchmaking know-how. All pieces meet the quality requirements and criteria to bear the "Swiss Made" label, using only 100 percent Swiss-made parts.

Volna's "Typhoon" watch features a 46 mm case, water-resistance to 300 meters and a double security crown

In a nod to the brand's nautical heritage, each collection incorporates design inspiration culled from marine elements. All of Volna's collections are named after a submarine class of the Soviet era, with "Typhoon," the brand's lead collection, paying respect to the largest submarine ever built.

http://www.printthis.clickability.com/pt/cpt?action=cpt...splay.jsp%3Fvnu_content_id%3D1003678946&partnerID=81482 (1 of 2)12/2/2007 11:46:12 AM

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Volna Watches Posted Nov 26th 2007 11:02AM by Deidre Woollard

Filed under: Timepieces

The latest watch brand comes from Russia. The Volna timepieces take their inspiration from the mysterious world of the Soviet submarine fleet. Each collection is named after a submarine class of the Soviet era. The Typhoon, Volna's lead collection,is inspired by the largest submarine ever built of the same name. The watch's case is 46 ½ mm diameter. It is water resistant to 300 meters and has a prominent case protecting the winding crown. The Typhoon's double security crown uses a crown actuator to engage the crown from its place within the caseband and unscrewed for time setting. A security indicator within the dial lets you know if the crown has been properly closed by displaying either the "OPEN" position or the "300 M" position. VOLNA will produce500 watches worldwide, with only 150 pieces available in the US. Retail prices begin at $4,900.

[via Time Zone]

Tags: russia, timepieces, volna, watches

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