the local - mobile ad market by gideon rubin
DESCRIPTION
From SMX East 2013 - Getting Mobile SEO Right because Now Google Really Cares - The Local - Mobile Ad Market by Gideon Rubin - #SMX #14CTRANSCRIPT
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The Local Ad Market
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Local + Mobile
50%+ of mobile queries
have local intent
90%take action as
a result
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It’s Not Just the Engines
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Tactics in Focus
• Complete Consistent NAPW
• Local Mobile Landing Page
• Claimed Business Profiles
• Local Search Factors: Citations
• Citations at Scale
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Complete Consistent NAPWBefore: After:
= enhanced dataValue of enhanced data
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Local Mobile Landing Page
Conical URL
IP is geo-targeted
Local meta data with geotags
Location specific content:
• Quick links to local social and
review sites
• Location map and directions
• Local coupons or special offers
• Responsive design for mobile
devices
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Claimed Business Profiles
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Local Search Factors:
CitationsCitations:
Authority
Consistency
Quality
Quantity
Other Factors:
• Quantity of citations from industry-
relevant domains and with mobile
indicators
• Quality/Authority of Inbound links to
Domain
• Individually Owner-Verified Google
Plus Local Page
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Citations at Scale
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Gideon Rubin - Chief Marketing Officer
Linkedin.com/in/GideonRubin
Twitter: @GideonRubin
facebook.com/LocalMarketLaunch
Twitter: @LocalLaunch