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PROGRAM SESSIONSThe Loews Hotel O’Hare

Rosemont, Chicago

SENIOR CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDS

2 1/2 days | 30+ Sessions | 60+ Experts

ONE AMAZING EXPERIENCE

Nov 19-212014

SENIOR CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDSwww.seniorcaremarketingsummit.com 1

Nov 19WEDNESDAY

1:00 pm - 3:45 pm

Facilitated by:

SENIOR LIVING Senior Living Lab:Focus on Independent Living, CCRC, Assisted Living and Memory Care.RM: Warhol

Gain the tools to build competitive strategies around integrating marketing and sales activity.

Learn how to create a digital map for different customer types.

How to communicate and implement these ideas to your teams at the facility level to ensure they are optimizing and leveraging every lead, at every point along the way.

ROCKETING YOUR CENSUS, OCCUPANCY AND CLIENT ACQUISITION.IMAGINING YOUR CUSTOMER’S DIGITAL JOURNEY….FROM FIRST SEARCH TO FINAL CONTRACT.

According to research conducted by Google in 2012, consumers needed a minimum of 5.3 sources of information before making the decision to contact an organization. Just one year later, in 2013 – they needed 10.4 sources. Any touch along the way, not handled well, risks losing that potential customer. Done right, increased clients and occupancy are a sure thing.

You and your peers will have an active, hands-on experience of working with an expert facilitator learning the best ways to maximize engagement with opportunities that appear at every interaction throughout the customer’s journey. Hear how mapping analytics to the right points during the journey plays a primary role in ensuring your customer receives consistent, personalized and compelling messaging, delivered at the right time, with the right content resulting in highly motivated and qualified leads that can be closed!

Jim MeyersPresident, Founder, Imagination

Dan HutsonVP Communications & Marketing, be.group

Cindy BergerVP Marketing, Golden Living

1/2 DAY MASTER CLASS DIGITAL WORKSHOPS

POST ACUTE HOME CAREPost Acute Lab and Home Care Lab: Focus on Long Term Care, Skilled Nursing Facilities, Transitional and Home Health Care.RM: Cassatt A

2SENIOR CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDS

Nov 19WEDNESDAY

4:15 pm - 5:30 pm

“CORE CONVERSATIONS” NETWORKING BREAK

3:45 pm - 4:15 pm

Straight from the TedX stage, hear author, blogger and marketer extraordinaire Amber Naslund. Founder of Sidera Works, and well known Brass Tack Thinking blogger and co-author of the best selling book, The Now Revolution. Marketers today can have unprecedented impact on their business. It’s no secret that everything from the CMO role to the marketing coordinator is changing dramatically, but what does that mean for you? In this dynamic keynote presentation, Amber Naslund will walk you through what makes the social era so significant, what marketers need to do to harness it’s potential, revealing the single biggest opportunity for modern marketers today.

The Un-Conference. What people get out of coming to high-level events like this is the “in between the session chatter”. We’ve created lots of space and extended breaks to make sure you have a chance to chat, meet your peers, the thought leaders in attendance, and still have time to check your email and take care of things back at the office!

WELCOME RECEPTION

6:00 pm - 7:00 pm

MASTERING THE MODERN MARKETING ERA - SOCIAL OR NOT….Amber NaslundCo-founder & PresidentBrass Tack Thinking

Keynote RM: Cassatt C/D

REGISTER ONLINE NOW | Save 10%www.seniorcaremarketingsummit.com


Nov 20THURSDAY

8:00 am - 8:45 am

BREAKFAST & REGISTRATION

7:00 am - 8:00 am

Mark Miller, who is widely regarded as one of the foremost thinkers in CRM and digital marketing gurus will focus on groundbreaking ideas that power customer dialogue through actionable solutions, leveraging digital, social and content strategies.

Epsilons top client list include, KRAFT Foods, Pepsico, Walgreen’s, JP Morgan Chase and Critical Healthcare. Trends that are shaping the way providers engage with both their professional and consumer customers will be shared. How do I stay on top of the fast changing demands and omni channel engagement of all my customer groups? How do they make decisions throughout their buying cycles and how do we seize on those critical moments? What are some of the techniques by which I architect a communications strategy that drives a sustained dialog over time? How do I engage with my customers at a local level in a cost effective manner? Practical examples will be shared.

CONNECTING WITH THE CUSTOMER: FINDING HIGH VALUE CUSTOMERS THROUGH MEANINGFUL DIGITAL ENGAGEMENT

GENERAL SESSIONRM: Cassatt C/D

Mark MillerSVP, HealthcareEpsilon



Nov 20THURSDAY

RM: Cassatt A/BSales Enablement in 2014: Benchmark, Insights and Best Practices.

RM: PollockMission Critical: Reputation Management for Senior Care

RM: Warhol A/BCase Study: Pivoting to include B2C into your B2B Marketing & Sales

9:00 am - 9:45 am

MEET UPSRM: Gallery 1124 & 1224Private Meeting rooms for strategic chats, live demos, sales and marketing curiosity seekers who want 20 minutes to experience a quiet and thought provoking conversation with one of our exclusive solution providers.

You will hear:Who is responsible for mapping the buying process and how it gets done.

What is a sales system prototype? How to approach designing it and delivering it to your sales leaders and teams.

How you analyze a marketing value chain and how to connect it to your sales process.

The five critical success factors for today’s sales teams.

The five critical success factors for today’s marketing teams.

Marketing and sales are part of the same demand generation team in most companies. But sometimes it doesn’t feel like it. Even when you’re in charge of both… Keeping marketing and sales in alignment is a tough task as information is often in silos. And knowing exactly which side is bringing what to the table is not often 100% clear. Designing a sales process, properly integrated and tailored to how your buyers want to buy is guaranteed to improve win rates, while shortening the length of the sales cycle.

Learn best practices and leading edge strategies to help you thrive in the age of the new buyer. SBI will draw on their primary research and wealth of proprietary data from their one-of-a-kind database. With hundreds of clients, including Kindred - they will share the latest and bleeding edge strategies for sucess.

Matt SharrarersPartnerSales Benchmark Index

SELLING TO MAP THE BUYING PROCESS

1/2 DAY MASTER CLASS DIGITAL WORKSHOPS


Nov 20THURSDAY

In the digital world, consumers and employees own brand management. By posting positive (or negative) reviews and blog posts, consumers become a sales enabler (or preventer). Customer reviews are particularly critical influencers in the Senior Care space. Your organization can be made or broken by even a single review from a person of influencer sites, like yelp, caring.com, Facebook and Yahoo. While customers have a louder voice than ever, there are opportunities that embrace search engine and social media marketing to help manage your brand and reputation online.

In this session, you’ll learn how to:

Stay on top of your reputation online in a 360-degree approach.

Understand its effect on your brand and organization.

Gain focus group information that is truly representative of your potential customers.

Impact your “review” content on all sites.

Inspire customers, residents and their families to be local citizen journalists to make your organization stand out as a leader amongst the competition and help you in search rankings!

REPUTATION MANAGEMENT FOR SENIOR CARE IN TODAY’S DIGITAL WORLD

With the changes to US Healthcare, Kaiser Permanente needed to expand its B2B marketing to also include B2C consumer outreach. So if you find you are straddling both worlds as most Post Acute and Home Care Marketers are, you’ll learn how they redesigned their marketing practices to compete for mindshare with both customer types.

Gain insight as to:

How customer data fuels competitive strategy.

How to be customer centric in a regulated industry.

How to balance the needs of B2B and B2C customers.

CASE STUDY: PIVOTING TO INCLUDE B2C INTO YOUR B2B MARKETING & SALES

Alexandra MorehouseVice PresidentBrand Experience and Advertising Kaiser Permanente Health Plan

Kent LewisPresidentAnvil media


Nov 20THURSDAY

10:00 am - 10:45 am

RM: Cassatt A/BThe Trifecta of Impactful Communications: Marketing and Sales and PR

RM: PollockLead Gen Cross Fire:In-house Vs. Aggregators. Who wins and who loses?

RM: Warhol A/BThe Marriage of Print: Digital and ROI.


Are you one of them?

Whose job is it to send an email?

Are sales people still responsible for all follow up?

Who is responsible for making sure all leadsstay engaged?

How do we translate our marketing and sales into visits and in-person engagement?

With social media’s disruptive impact on the sales cycle today, the lines between “paid,” “owned” and “earned” media have blurred. So too, have the traditional organizational categories for sales, marketing and PR. Some organizations haven’t kept up however, and are still structured along those old silos. Out-of-sync organizations are at risk of losing their reputation and business if they aren’t structured to promote the collaboration needed for speedy interactivity of online communications today.

THE TRIFECTA OF IMPACTFUL COMMUNICATIONS: MARKETING SALES AND PR

Susan RiversHead, Global Wealth Management, Corporate CommunicationsBNY Mellon

INTERACTIVE TRACK SESSIONS

7

Nov 20THURSDAY

LEAD GEN CROSSFIRE:IN-HOUSE VS. AGGREGATORS. WHO WINS? WHO LOSES?

Most Senior Living providers are spending more and more on aggregated lead services. Expert industry practitioners, agencies, and leading aggregators will participate in this fast paced interactive session - where the leading aggregators will fight to win the hearts, minds and pocketbooks of those in the room, and those that have successfully made the switch to in-house lead gen will look to convince you can change the spend and still produce successful results.

THE MARRIAGE OF PRINT & DIGITAL: MAKING THE DINOSAUR DANCE!

Whether collateral or Direct Mail, the future of digital is Print 2.0. What are you doing to build a digital first strategy that elevates your brand and employs print, digital and mobile strategies? And are you aligning them as content while tracking them for maximum results? This session will address all of the current issues that can plague print and direct marketing including inefficient/expensive follow up, difficult response tracking, and replaces it with a modern, integrated program.

Moderator: Dick BurkePresidentApartments.com

Brad FuquaVice PresidentSeniorHousingNet.com

Jason McCloudDirector of Internet MarketingElmcroft Senior Living

Ron WhiteSenior Vice President of SalesSeniorHomes.com

Bryan Reynolds Integrated Marketing DirectorEpiscopal Retirement Homes

Todd HarffPresidentCreating Results

SENIOR CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDSwww.seniorcaremarketingsummit.com


HOW TO MAKE SURE YOUR BRAND IS BEING SOLD AND MARKETED AT THE ”STREET” LEVEL”

RM: Cassatt A/BHow to Make Sure Your Brand is Lived at the “Street Level”

RM: PollockData Big and Small: Getting Big Insights fromthe Smallest Data

RM: Warhol A/BSecrets from Top Agencies on Creating HighlySuccessful Message and Media Plans.

11:00 am - 11:45 am

Nov 20THURSDAY


Moderator: Rob GerdsChief Marketing OfficerRP3 Agency


Peggy ScogginsDirector of Sales & MarketingPresbyterian Homes & Services

Kelly MyersSR. VP of SalesSunrise Senior Living

Jonathan RuchmanVice PresidentBrand MarketingBrookdale

Lori AlfordChief Operating OfficerAvanti Senior Living

You’ve got it all right! Leads are coming in and they’re good! It’s clear the campaigns and your sales people are in sync and ready to close. But is your Brand and your Message being delivered at every customer engagement? On the phone, at the facility, during the tour. There isn’t one interaction that could’ve squelch the deal! Hear from marketing and sales gurus from across the continuum how they are making sure that everybody in the organization at every level is delivering targeted messaging to both professionals and consumers as they experience your organization.


Nov 20THURSDAY

Many marketers see the big data revolution as a myth. Isn’t marketing about creativity and storytelling – not just the facts, ma’am”? Countless companies are still struggling to fit big data into their existing marketing activities, and, ironically the small details can really tell the story. Are Big and Small compatible?

Using data and analytics (it’s not just Google anymore) to execute targeted marketing campaigns and to build out successful automated marketing strategies will be critical to finding the right leads, learning which are highest priority and keeping them in your funnel increasing “time to close” significantly.

You will learn to:

Deal with the complexities of digital info

Apply predictive analytics to the digital domain

Build an awesome data team

Learn how to leverage insights from your website, social media, email marketing, print, paid media and sales/CRM metrics

DATA BIG AND SMALL:GETTING BIG INSIGHTS FROM THE SMALLEST DATA

April LaMonCo-founderLead Insite

Michael SwansonCo-founderLead Insite

Leading your organization through the referral revolution takes more than just gathering and presenting your data to potential local partners like ACO’s, MCO’s, BPO’s, Primary Care Physicians, Health and Hospital Systems. Knowing all the players in the market, at every level – who’s making and breaking the decisions, and how your organization can be engaging and communicating your alignment in their value chain will be imperative to stay relevant and profitable.

Key learnings will include how to create and strengthen referrals in all sizes of markets. Grand slams are wonderful when they happen. However, consistently winning small to mid-sized deals produces relationships that are built on mutual trust and benefit! Creating synergies that fuel increasingly larger and more diverse sources of referral partners.

Discover what comprises the most productive referral strategies from leading experts across the spectrum in creating, nurturing and managing referral partners. Gain practical, best-in-class knowledge of techniques that rocket you to that top-drawer list of reliable go-to providers.

REFERRAL MARKETINGAND SELLING IN TODAY’S CHANGING LANDSCAPE

Wendy KiserExecutive DirectorSenior Independence, Greater Toledo

Renee CummingsCEOAccess Companies

10A CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDS

www.seniorcaremarketingsummit.com

12:15 pm - 1:45 pm “MEET THE EXPERTS” FACILITATED ROUNDTABLE LUNCHEON

RM: Cassatt A/BNew World Order of Referral Marketing.

RM: PollockHyper Digital Targeting for High ValueLead Generation.

RM: Warhol A/BSenior Care Website Strategy 5.0: Optimizing your next “gen” site.

2:00 pm - 2:45 pm

Nov 20THURSDAY


Learn how brands can dance with their customers to build stronger relationships through the integrated marketing waltz.

You will learn:

The four steps associated with creating a seamless customer experience.

How integrated marketing communications are allabout timing.

The Do’s and Don’ts of successful integration.

MARKETING AUTOMATION: THE SALES AND MARKETING INTEGRATION WALTZ SENSIBLE STRATEGIES: EXTREME RESULTS


Rick GreenbergCEOKepler Group


Nov 20THURSDAY

Today people have access to cell phones than have access to clean drinking water or electricity. But think about it: more than 60 percent of all email opens are on mobile devices, and many people spend more than 12 hours in front of a screen per day. Put these two ideas together and you can see that digital advertising is a huge way to reach people.

Using location, demographics, account based, and behavioral digital targeting for your PPC and suddenly it’s a whole new landscape.

Use, by your competitors, of hyper focused digital campaigns is on the rise but is still underutilized to target Professional and Consumer customers. This is now an essential tool for targeting offers, providing action-based rewards to stay engaged and helping to augment experiences on the in-person and local level.Local search marketing has evolved to the point that in order for brands to achieve exposure in online search results, they must employ a sound local SEO strategy. This presents an opportunity to build deep, specific relationships with customers that differentiate in a crowded social space by relying on brand stories and relevant local stories that craft that differentiated message.

This session will provide attendees with ideas and tactics about how to build consistent hyper-local strategies across regional and national organizations.

HYPER FOCUSED GEO, BEHAVIORAL AND PERSONA DIGITAL AD BUYING FOR HIGH VALUE LEAD GEN

Bryan Reynolds Integrated Marketing DirectorEpiscopal Retirement Homes

Josh DrellerDirectorSignal

Optimize to reach your best potential customers and leads through superior, optimized websites.

The battle to keep current in the evolving digital space has never been tougher or more complex. Through this content-rich, rapid-fire session, featuring up to the minute digital and web strategy, Shari Thurow, one of the nation’s leading SEO and web strategists will give attendees her best advice on how to stay current and make necessary changes to adapt to the future of digital marketing and selling.

SENIOR CAREDIGITAL WEB STRATEGY 5.0. YOUR CURRENT WEBSITE COULD KILL YOUR BUSINESS!

Shari Thurow FounderOmni Marketing Interactive


You already know that recipients of senior care are no longer your only target and, in many cases, not even your primary target. The Adult Child has become, more often than not, the Decider in Chief. This is the key demographic that is looking for you by using every device and search strategy in their personal arsenal. If you don’t understand their unspoken needs, how they’re approaching the search and what kind of engagement they are looking for, whether in-crisis or helping their elder make their senior care decision – your competitive edge will be lost.

Learn the “How-To’s” from experts who focus on this primary demographic:

Tap into all of the channels that these influencers use throughout the decision process.

Understand the Adult Child Decision Maker mobile user and how the best brands are evolving their mobile strategies in 2014 and forward.

Engaging them with different messages throughout their search process to keep your organization in their sights.

Analyzing the points of influence with your target consumers before, during and after the sales process.

Delivering the most personalized, intimate engagement experience within all these points of influence.

Creating real points of leverage from lead aggregators, and how to understand those leads as they come in and what they need at every point of contact to be fully engaged.

3:00 pm - 3:45 pm

Nov 20THURSDAY

GENIUS BAR SPEED MEETINGS

4:00 pm - 5:00 pm

WIND DOWN COCKTAIL RECEPTION

5:30 pm - 7:00 pm

MARKETING AND SELLING TO THE DECIDER IN CHIEF:How to really engage the adult child on-line and in-person

General Session RM: Warhol

Peter Hubbell, Moderator: CEO, BoomAgersSusan Rivers, Head, Global Wealth Management Corporate Communications, BNY MellonHarold Gross, Partner, Market Research AnswersPeter Krieg, CEO of CopernicusJohn Lee, Sr. Director of Medicare, WalgreensDavid Sorenson, DuJour Media


8:00 am - 8:30 am

Nov 21FRIDAY

BREAKFAST & REGISTRATION

7:00 am - 8:00 am

WHAT THE C-SUITE REALLY WANTS FROM ITS MARKETING AND SALES STRATEGISTS

Join C-level decision makers to discuss how to bring back your SMASH-ing innovative ideas back home and sell them to the brass.

Top Executives from Senior Living, Post Acute and Home Health will host breakfast for senior level marketing and sales professionals in their respective sectors, Senior Living, Post Acute and Home Care.

Hear directly from key leaders in your space:

How they’re evaluating success in the new world order of integrated sales and marketing.

What information, analytics and reporting they need, ensuring all your ideas and efforts get fully funded.

How to communicate your needs so you and your team reach census, customer and occupancy goals.

How you can communicate new product ideas or messaging based on what you’re hearing from the team.

3 SESSIONS: BREAKFAST WORKSHOPS

MEET UPSRM: Gallery 1124 & 1224Private Meeting rooms for strategic chats, live demos, sales and marketing curiosity seekers who want 20 minutes to experience a quiet and thought provoking conversation with one of our exclusive sponsors.

Lynne KatzmannPresidentJuniper Communities

RM: Warhol A/B

Strategy Session: Breakfast with the C-Suite Senior Living.

Daniel SchwartzCOOAlmost Family, Inc.

RM: Cassatt A

Strategy Session:Breakfast with the C-Suite Post Acute and Home Care.


Nov 21FRIDAY

HUMANIZE SENIOR CARE MARKETING WITH POWERFUL BUYER INSIGHTS

Keynote RM: Cassatt C/D

8:45 am - 9:30 am

You will learn:

How to understand changing buying behaviors of your consumers and buyers in the new digital age.

What are and how to leverage buyer personas to humanize your marketing and sales.

How to improve the human emotion connection in your content marketing and sales communications.

How to achieve deep consumer and buyer insights informing you on how to make personal connection.

How to develop a human-centered marketing approached based insights and empathy.

The ability to establish an emotional and empathetic connection with new types of buyers today is essential to growth in the new digital age. This session will show you how to set yourself apart from crowded competition by having deeper understanding of buyers. And, how to make the human connection people seek when evaluating personal care for themselves or their loved ones. Learn how to turn deep and profound buyer insight into powerful human-centered marketing strategies .

Tony ZambitoLeading Buyer Persona Expert



Nov 21FRIDAY

RM: Warhol A/BSpeed the Lead:Shortening the Sales Cycle with Efficient Lead Management

RM: Cassatt BAnatomy of a Content Marketing Campaign

RM: Cassatt ABuild a Brand:Not a Business

9:45 am - 10:30 am


SPEED THE LEAD: THE ONE WITH THE FASTEST LEAD RESPONSE WINS!

How are you following up with leads? Are your current techniques up to date? In the senior care industry today, how fast you follow up is the difference between making the sale or losing one.

In this session, Elmcroft Senior Living’s Jason McCloud provides strategies to help you “speed the lead.”

You’ll learn:

How to become effective at executing “speed to lead” sales teams

What systems you must have in place to succeed

Best practices for following up on leads

How to integrate “speed to lead” throughout the organizational culture

Jason McCloudDirector of Internet MarketingElmcroft Senior Living


16

Andy CrestodinaPrincipal, Strategic DirectorOrbit Media

SENIOR CARE’S TOP EVENT FOR BUILDING CUSTOMERS AND BRANDS

Nov 21FRIDAY

Digital communications have changed the rules for marketing. Marketers must concentrate on delivering relevant and valuable content to defined customer groups, in the right place, at the right time. Learn how content marketing differs from traditional marketing and how to measure the effectiveness of your content.

How to develop the right kind of content and get your employees and customers in on the act.

Following this session you’ll walk away with the essentials of a successful content strategy.

How to focus on “content engineering” to effectively distribute your content across channels and across the web for the greatest impact.

How to test and measure your results.

ANATOMY OF A CONTENT MARKETING CAMPAIGN

The marketplace is crowded with competitors. Your media options are complex and consumer-controlled. How do you break through, “engage” with decision-makers, and entice them to take a closer look at – and aspire to -- your offering? You build a STRONG BRAND.

A strong brand is a set of expectations that goes beyond tangible features and rational benefits: it has intangible attributes, it connects emotionally with a specific target, and differentiates you from competitors.

Attendees will learn how to develop the seven components of a powerful and actionable Brand Strategy. Peter Krieg has helped build regional brands (like hospitals) as well as global brands like Tide, Starbucks, and Chevrolet.

BUILD A BRAND, NOT A FACILITY

Peter KriegPresident, FounderCopernicus



Nov 21FRIDAY


10:45 am - 11:30 am

RM: Warhol A/BThe Secrets to Identifying and Finding True Sales Talent

RM: Cassatt AIn the Shadow Of Giants: Thriving When Small Meets Big

RM: PollockPrioritizing yourDigital Spend:Putting Your Money Where it Matters Most!


THE SECRETS TO IDENTIFYING AND FINDING TRUE SALES TALENT

When you look around your sales organization, you probably recognize that having the right people in the right roles makes a huge difference in regard to results. Why is it so difficult to identify, hire and retain true sales talent? You’ll come away from this session with key insights and practical steps to give to your regional and facility managers that will unravel the mystery of making great sales hires that stay for the long term, drive the sales and revenue, and continue delivering desired results.

Kathleen QuinlanDirector of Professional DevelopmentEldercare Alliance

Julie PodewitzVP Sales & MarketingEldercare Alliance


Nov 21FRIDAY


IN THE SHADOW OF GIANTS: THRIVING IN SMALLER AND FRINGE MARKETS WHEN THE COMPETITION IS BIG!

Consolidation within the industry has brought many smaller rural and regional players face to face with larger, integrated Senior Care companies. For these organizations, competing to gain the qualified leads your sales team can close will be integral to your success in the future.

Listen to best in class peer marketers tell their success stories and how they have made their organizations and facilities stand out for census and referral success.

Jack WestFounder & CEOCountry Place Living

Scott BrownDirectorThe Greenhouse Project

Kim KildayMBA, MHA, Senior Director of Sales and MarketingLiberty Healthcare and Rehabilitation Services


This session will give you real insight into:

How to expand and build your pay per click (PPC) and search strategy to increase brand engagement and drive sales.

What digital marketing trends are crucial to optimize paid search and social marketing?

What should you consider in mobile search?How are marketers benchmarking search and social campaigns against those of competitors?

What should you look for in a paid search account audit?

What technologies are available for tracking these programs and tying success to revenue?

How are you evaluating paid leads In-house vs. Aggregation Websites?

Nov 21FRIDAY

10:45 am - 11:30 am

PRIORITIZING YOUR DIGITAL SPEND:PUTTING YOUR MONEY WHERE IT MATTERS MOST!

Make sure your putting your valuable and scarce resources, in the right places, for the highest possible return.

Emily RuckerDirector Search and SocialDNA Media


Nov 21FRIDAY

11:45 am - 12:30 pm

GENERAL SESSIONRM: Cassatt C/D

SENIOR CARE EXPERTS “CROWDSOURCE” THE FUTURE. HEAR SENIOR CARE MARKETING AND SALES LEADERS MAKE SENSE OF THE NOW. THE NEW. AND THE NEXT.

There is a crush of information about how you could, should and must be reaching every customer, every day. Hear progressive Senior Care Marketing and Sales leaders talk about the technology and tactics they intend to deploy as they move into the changing customer landscape of the future.

Cindy LongfellowNational Director of Sales and MarketingJuniper Communities

Liz BushSenior VP Director of Senior Housing Marketing & SalesLCS

David MiKulaSenior VP of SalesKindred Healthcare

Lori WoodwardSenior VP Marketing & SalesACTS Retirement Life Communities

Kim Daly NobbsChief Marketing OfficerWillow Valley Communities

Moderator: Jayne SallersonCOOSherpa


Register Now

Nov 21FRIDAY

FULL CONFERENCE(WORKSHOPS NOT INCLUDED)If you are interested in attending as an Agency, Consultant or Supplier, please do so by contacting Peggy Bilous, Sales and Marketing Strategist at [email protected]

PROVIDER ORGANIZATIONS (SENIOR LIVING, POST-ACUTE, TRANSITIONAL,

HOME CARE AND HEALTH CARE ORGANIZATIONS)

PRE-SUMMIT WORKSHOP FEE(DIGITAL JOURNEY) NOV. 19, 2014Workshop includes Nov. 19th Digital Customer Journey Mapping hands-on, interactive workshop.

FULL SUMMIT + PRE-SUMMIT WORKSHOPIncludes choice of all Keynotes, General Sessions, Interactive Track Sessions, Expert Roundtable Luncheon, Networking Functions + Workshp includes Nov. 19th Digital Customer Journey Mapping hands-on, interactive workshop.

If you are a member of ALFA, Leading Age, AHCA, NAHC, NAHB, Urban Land Institute, ASHA, NIC or NHPCO, you are entitled to a 10% discount. Use Discount Code: 02BB

untilSEPT 15th

$495

FULL SUMMITIncludes choice of all Keynotes, General Sessions, Interactive Track Sessions, Expert Roundtable Luncheon, Networking Functions.(Pre-summit workshop not included)

untilSEPT 15th

$1,595

afterSEPT 15th

$1,695after

SEPT 15th

$595

untilSEPT 15th

$1,895

afterSEPT 15th

$1,995

PROVIDER TEAM PACK (3 OR MORE), FULL SUMMIT WORKSHOPTeam Pack includes both Full Conference and Workshops when organizations are bringing 3 or more people.

untilSEPT 15th

$1,675

untilSEPT 15th

$2,050

afterSEPT 15th

$1,850

afterSEPT 15th

$2,400

AGENCIES, CONSULTANTS AND SUPPLIERS

DEADLINE EXTENDED • • TO SEPTEMBER 15th!

mailto:peggy.bilous%40seniorcaremarketingsummit.com?subject=Registeration

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