the logos from c-roots, part2
DESCRIPTION
design, corporate identity, logoTRANSCRIPT
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THE LOGOSFROM C-ROOTSPART 2
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THE LOGOSFROM C-ROOTSPART 2
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THE LOGOS FROM C-ROOTSPART 2C-Roots considers the corporate identity to be the engine driving every company. The potential powerhouse that is much more than just a logo. So isn’t there an apparent paradox to be bringing out a logo book again? It certainly highlights just one facet of the many-sided corporate identity. But on the other hand, the logo is its most simple and basic expression. And that’s precisely why we’re doing it.
‘The Logos’ part 2, is a collection of specials from C-Roots’ past and present. It includes the golden oldie, Himmelblau. There’s even the rejected logo for the Austrian ski resort Lofer, that we still want to include it because it conveys the philosophy behind the ‘roots’ so perfectly.
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CLOSE THE GAP BETWEEN IDENTITY AND BRANDCircumstances, surroundings, zeitgeist – everything is in flux. The only constant a company has is its identity, even if this manifests itself in ever changing forms. And an entirely new focus or vision can propel an overhaul of a company style.
Identity is more a process than a static given. You can develop new products and services, your production methods can change, or you can find new partners. With so many variables, it’s crucial to make the binding factor all the more identifiable and visible. By using identity as the organisation’s engine, you reduce the distance between who you really are and how you want to be seen.
Result: your ideal image. Admittedly, logos are simplified, but they’re also the most iconic image.
Bart-Jan Horrée
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Splendid Happenings 8 C-Roots 14 Harttaal 20 Parrhesian 26 HvA InMedia 32 The T-huis 38 Wilhelm & Partner 44 HvA opleiding Media, Informatie
en Communicatie 50HvA opleiding Communicatie 52 Bureau Kalker 58 Stakeholderwatch 64 Meiberger Holzbau 70Blendyoga 76 One Wear 82 Visual Scores 88 Himmelblau 94 Loferer Alm-bahnen 100
CONTENT
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SPLENDID HAPPENINGS
Splendid Happenings is about more
than just lifestyle. It aims to bring
about a rethink in our attitudes
towards aging. Central concepts are
health, activity levels and happiness.
In a nutshell: shake off those outdated
social clichés and focus more on the
strength and vitality of the individual.
Positive, with heart and soul, and
ambition.
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Monique Brouwer06 123456789
HAPPENINGS
Splendid HappeningsPiet Heinkade 4
1019 BR Amsterdam012 3456789
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CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR
CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR
CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR
CYCLISTMUSICIAN ATHLETECHEFPROFESSORDANSER INSTRUCTOR
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HAPPENINGS
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C-ROOTS
C-Roots is based in Amsterdam.
This agency has made its name as
a specialist in identity, strategy and
creativity. It knows that when it comes
to organisations – whatever the size
– the roots will always be a source of
inspiration.
Because roots steer strategy, but they
also form an essential foundation
when building and developing creative
concepts for marketing, communication,
culture and innovation.
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Bart-Jan Horréecreation
Oostenburgervoorstraat 58-60 1018 MR Amsterdam The Netherlands T +31(0)20 5470155 M +31(0)6 52540903 [email protected]
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HET EEN
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HET ANDER
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HARTTAAL
Whatever your question, Harttaal
(= heart language) will help you
find the answer. You’re doing some
soul-searching about your work,
relationships, health or faith? You want
to write a book or blog? Then listen to
yourself and write down what you hear.
It’s not about the writing itself, writing
is a means to discovering what you
think, feel and know intuitively. You let
your head and your heart do the talking.
Connect the two and you’ll be amazed
at what you’ll find out.
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De kracht van je verhaal
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PARRHESIAN
With the end of the industrial age, we’re
moving into the age of consciousness,
so we need to reprogram ourselves
and reconnect to our (higher) purpose
in life. Parrhesian helps to reprogram
and support organisations as they
transform, by supporting the individual
(leaders’) transformations that build the
organisation.
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Hidde van der Pol
M +31 (0)6 1136 [email protected] hidde.van.der.pol
Office The Netherlands +31 (0)20 2601166www.parrhesian.com
Laan van Kronenburg 14, Nest building, 5th Floor1183 AS, Amstelveen, The Netherlands
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HvA INMEDIA
The platform for students, teachers
and staff of the Amsterdam University
of Applied Sciences (HvA) courses,
MIC (Media, Information and
Communication) and Communication
and the University of Amsterdam (UvA)
course, Media & Culture.
Inmedia has been set up for passionate
professionals who are directly or
indirectly active in the media world, so
that they can share their experiences
with us and inspire our students.
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2 DEC 2015TWAN HUYSSTART 16.15 UUR BENNO PREMSELAHUIS
EEN INITIATIEF VAN UVA | MEDIA EN CULTUUR HVA | COMMUNICATIE HVA | MEDIA, INFORMATIE EN COMMUNICATIE
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THE T-HUIS
A sustainable public ‘living room’ in
Hall 79 of the Tilburg Spoorzone area,
surrounding its central station. A venue
offering space for a kaleidoscope of
activities.
Activities include temporary and guest
exhibitions, a platform for presentations
and debate, consultation areas, work
and study spaces, seating areas for
reading a newspaper or book and places
for meeting.
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T-Huis voor de
meTamorfose van de bieb
T-HuisDe werkplaaTs van De bieb van De ToekomsTHal 79, spoorzone
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T-HUISDE HUISKAMERVAN TILBURG
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10 ARCHITECTEN I.O.10 ONTWERPEN
1 WINNAAR
HET T-HUISWERKPLAATS VAN DE
BIEB VAN DE TOEKOMST
EXPOSITIE 27 JUNI T/M 4 JULI 2014HET KETELHUIS, HAL 65
SPOORZONE
T-HUISDE HUISKAMER VAN TILBURGHAL 79, SPOORZONE
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WILHELM & PARTNER
Interior Design from Munich. The
Wilhelm & Partner agency designs
interiors for food and retail concepts
for the German market. It offers its
clients concepts that aren’t dictated
by architectural constraints.
Product presentation and look and feel
are all key ingredients in the brand
experience. After all, only a small part
of the taste experience is based on real
taste; smell, texture and appearance
play key roles.
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Dipl.Ing F.H.
Christine PohlmannGeschäftsführerin
Mob 0049-172-870 33 70 [email protected]
Wilhelm und Partner GmbH
Interior Design, Concept and Realization
Ainmillerstrasse 35, 80801 München
Tel 0049-89-129 20 37wilhelm-und-partner.de
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Wilhelm und Partner
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HvA opleiding Media, Informatie
en Communicatie
Visual devices are powerful symbols
that are to be found anywhere and
everywhere. They’re used by companies
but also by countries, sports clubs and
magazines in their communications.
And why are they so powerful?
Because our brains process visual
information 60,000 times faster than
text.
And if you’ve got a lot to say, then all
the better. For the Media, Information
and Communication course, we opted
for the falcon as symbol so that you
immediately know who’s behind the
message.
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HvA opleiding Communicatie
A visual device is a potent symbol that
can pop up anywhere and leaves no
doubt about what the brand represents.
It’s remarkable what kinds of special
associative combinations underlie brands
and their symbols. Playboy bunnies,
Budweiser frogs, the purple Milka cow
is chocolate and what about the rag
doll, Artis the Partis? It’s funny really,
animals are a popular choice because
of the characters we may associate with
them. No surprise therefore that the red
deer was chosen as the symbol for the
Communication course, CO.
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#visitekaartjeDie 5,5 x 8,5 cm, het is zoveel groter Dan het lijkt. beDoelD voor het uit wisselen van contact gegevens, zit er in miDDels een werelD van inDrukken achter zo’n kaartje. De essentie van De corporate iDentity en De plaats Die je Daarbinnen inneemt. en Dat alle maal passenD in een binnen zak. CO
#visitekaartjenu we vaker net werken op sociale meDia, worDen visitekaartjes minDer populair. volgens google ligt het aantal zoek opDrachten voor ‘visitekaartje’ 75 procent lager Dan tien jaar geleDen. maar een mooi visite kaartje valt nog steeDs op in De massa. je leest Dit immers niet voor niets. MIC
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BUREAU KALKER
Bureau Kalker is an independent
conference organiser, specialised in
the thematic organisation of clinical
dental congresses. Almost 10,000
participants have attended Bureau
Kalker’s congresses since 2009.
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Paul Kalker
congressen | cursussen | projectmanagement
BUREAUKALKER
Albert Neuhuysstraat 6 | 1058 SB Amsterdam | tel. 020-615 9936 fax 020-337 9983 | mob. 06-242 74888 | [email protected] www.bureaukalker.nl
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STAKEHOLDERWATCH
StakeholderWatch is a fully automated
research system operating on a
global scale. It combines a variety of
measurement instruments to generate
real-time information about the mood
and perceptions among stakeholders of
large organisations. The international
and country dashboards display this
information 24/7. From the creators of
Incompany.
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René GerhardusManaging partner
016 visite rene-3.indd 1 20-08-14 13:00
Cornelis Schuytstraat 21071 JH AmsterdamThe Netherlandst +31 (0)20 7761511m +31 (0)6 [email protected]
016 visite rene-3.indd 2 20-08-14 13:00
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MEIBERGER HOLZBAU
There’s something authentic, warm,
natural and honest about wood. And
it smells good. The Meiberger Holzbau
identity is all about contrasting
symbols. Craftsmanship and
innovation, family and practicality,
local and international markets,
efficiency and passion, talent and
experience, etc.
These characteristics don’t need to be
explicitly laid out in communications.
They are implicit in Meiberger and
make it a unique company.
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Geschäftsführer M +43 (0)664 30 76 739E [email protected]
Walter MeibergerHolzbaumeister
134 00 004 vis 3.indd 1 08-11-11 16:16
Meiberger Holzbau gMbH & Co.KgA-5090 Lofer Nr. 304, Salzburg – AustriaT +43 (0)6588-8306–0F +43 (0)6588-8306–17www.holzbau-meiberger.at
134 00 004 vis 3.indd 2 08-11-11 16:16
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BLENDYOGA
Fit yoga into your life. Yoga is a source
of highly practical tools that can prove
invaluable when dealing with the fast
times that we live in. With a mix of
mental and physical techniques based
on Hatha Yoga and Restorative Yoga,
Blendyoga teaches you how to shift
your attention effectively to what’s
really important in your life.
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ONE WEAR
Expert dedication definitely yields
results – patented, technological
advances with powerful no-glue,
high-modulus, carbon solutions
create single-piece sails that weigh
less, but make a big difference.
And Onesail understands sailors,
knows the elements and grasps what’s
needed for a sense of harmony between
the two. So with so much knowledge
of the demands of sailing and the
challenges made on sailing materials,
a Onewear clothing brand was nothing
more than a logical progression.
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Pieter B HoutingDirector Onewear
0031 (0)6 5378 6554
ONEWEAR Huizerweg 23a 1261 AS BlaricumThe Netherlands
A division of Peak-Sailing bv
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VISUAL SCORES
A contemporary vision on how to merge
music and film, with the perception of
music always an essential feature.
It all begins with ‘the story behind the
music’ that Visual Scores produces in
different forms for diverse media.
They make music documentaries,
high-end concert recordings and their
own Symphonic Cinema – a unique
synergy of music and visual.
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Duivendrechtsekade 85A1096 AJ Amsterdam
The Netherlands
+31 20 6930 [email protected]
Lucas van WoerkumFilm Director
+31 6 4321 2664
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HIMMELBLAU
Himmelblau operates at the cutting
edge of marketing, brands and
organisations. The human dimension
and idealistic objectives underpin
what they do. They believe in the power
of people to help themselves. Provided
the right conditions are created.
With this conviction, Himmelblau
advises and assists businesses and
nonprofit organisations in the field
of marketing and corporate social
responsibility.
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LOFERER ALM-BAHNEN
In recent years there have been
explosive developments in alpine
ski resorts. Everything is speeding
up and experiences have to provide
a major adrenaline rush. But not in
the village of Lofer. So brace yourself
for something different, simple and
peaceful, back to skiing the way skiing
used to be.
A traditional Austrian ski village.
Nostalgic authenticity instead of
passing trends.
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IDENTITY | STRATEGY | CREATIVITY© AMSTERDAM MAY 2016WWW.C-ROOTS.COM