the logotype of your organization a new ip diagnosis based on the aida marketing approach aimed at...
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The logotype of your organization
A new IP diagnosis based on the AIDA marketing approach aimed at evaluation and qualification of SMEs IP practices and use
Dr Serge Quazzotti, CRP Henri Tudor, CVT, LUXEMBOURG
The logotype of your organization
The AIDA IP diagnosis
• Developed in the framework of IPeuropAware project
• Part of IPeuropAware pilot actions
AIDA
IP diagnosis
T0 T1 T2
TOOL
AIDA
IP diagnosis
The logotype of your organization
The AIDA scale
The logotype of your organization
The AIDA scale
A I D A
The logotype of your organization
The AIDA IP diagnosis
• Features : – Topics covered :
• Formal IPR: Patents, TM, Design, Copyright
• Geographical indications, plant varieties, semiconductor topographies …
• Soft IP: Know-how, secrets, contracts, …
– Technical features :• Quantitative positioning of practices
• Graphical outputs
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The AIDA IP diagnosis• Objectives / Steps:
– Evaluate a SME’s practices and use of Intellectual Property– Report the results to the SME (positioning, gaps)– Define an action plan to improve the SME’s practices and use of IP
• The tool– Preparation guide– Interview questionnaire– Analysis and reporting tool (xls-tables and graphs)
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The logotype of your organization
• Overall IP practices of the enterprise
Example of results
0
2
4
6
8
10A - Knowledge in IP
I - Protection of IP
D - Management of PI
A - Exploitation of PI
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Example of results
• Use of patents by the SME
• Use of trademarks by the SME
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• Visualization of gaps
Example of results
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Implementation within IPeuropAware• Transferred and tested by 13 national IP-Offices :
Bulgaria, Czech Republic, Denmark, Estonia, Germany, Greece, Luxembourg, Poland, Portugal, Romania, Spain, Sweden, Turkey
• Feedback from the SMEs– Graphical outputs appreciated
– Completeness of the diagnosis appreciated
– Awareness-creation effect Change / Concrete actions
In Luxembourg: From 12 AIDA IP-diagnosis
– 1 SME filed a patent
– 2 SME filed trademarks
– 2 SMEs filed i-dépôt (Benelux Office of Intellectual Property)
– 4 SMEs have made database-searches or have contacted IP-consultants
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A practical case
• AIDA IP-diagnosis (August 2009) :
- 1 patent registered (floor fixing system)
- no trademark registered
- project to develop a new fixing system
• New contact (June 2010) :
- registration of a new patent
- registration of the company name (TM)
- implementation of internal management of
IP-rights
Manufacture of floor wooding
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Comparison and integration with Pre-diagnostique from INPI-Fr
– “Pre-diagnostique” (INPI France) and AIDA IP diagnosis provide similar conclusions on SME’s IP practices.
– Integration of AIDA and “Pre-diagnostique”
enhanced visualization of results by
integration of AIDA-scale and graphic
representations.
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The AIDA Light online questionnaire
• Online questionnaire:– 36 questions, – Designed for enterprises to auto-evaluate their level of IP
practices
• Available in 8 IPOs: Estonia, Luxembourg, Italy, Malta, Poland, Greece, Sweden, Hungary
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The AIDA Light online questionnaire
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Transfer opportunity
• AIDA IP-diagnosis and AIDA-light available under license
– CRP Henri Tudor, CVT, LUXEMBOURG
– Contact : [email protected]
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IPeuropAware in Luxembourg
• Pilot actions achieved by 3 partners :– LU IP-Office (Ministry of Economy)– CVT (Henri Tudor Public Research Centre)– Luxinnovation
• Publication : “A new, innovative and marketable IP diagnosis to evaluate, qualify and find insights for the development of SMEs IP practices and use, based on the AIDA approach”
Petit C., Dubois C., Harand A., Quazzotti S.
World Patent Information, in press (2010) / doi:10.1016/j.wpi.2010.03.001
