Started just over five years ago by MartineAbrahams, the London Nail Laser Clinic hasachieved a meteoric rise. Martine graduated asa Podiatrist in 1998 before going on to workextensively in NHS practice and communityhealth centres.

Her experience left Martinein no doubt: “What anightmare nail fungus is forpeople. The treatmentoptions are nearly allunreliable and some canhave rather nasty sideeffects. I’ve had peoplecrying as a result of theimpact on their lives. Onepatient even changed jobs– a member of cabin crewfor a major airline was tooembarrassed to bare his feet when on the beach or bythe pool with colleagues during stopovers.”

Leap of faith

In 2009, Martine was looking for a change, when she heardfrom a friend of a new treatment being trialled to use lasersto tackle toe nail fungus. Seeking a challenge, Martinetravelled to the US to find out more. Within months shehad taken a huge leap and set up the first clinic of its typein the UK. She explains what happened next.

We wrote the book

At the time no one else was using laser in the UK, reallyeffective treatment was almost non-existent – so whatwe did was pretty ambitious. But we started with someguiding principles that have served us well ever since.

• We did our homework – we spoke with everyone inresearching the technology. We did the same withLunula, so knew it was going to work.

• We’ve never bitten off more than we can chew – wehave sensible ambitions.When we started weleased the technologyand rented a room by thehour in Harley Street.

• We communicateeffectively – we’veinvested: in advertising,in building a web ands e a r c h e n g i n epresence and in publicrelations (that has gotus on ITV’s GoodMorning). And havechosen the right media(titles like Metro, TheDaily Mail, Vogue...)

• We treat our patientsas we would like to betreated. We discusseverything before theysign-up so they know: the cost, the procedure, ourexpectations of the results their nails should achieve,how long results should take.

• And we help our patients take responsibility foraftercare and preventing re-infection. We keep intouch and our patients email us photos of their feet sowe can assess progress without them having to comeinto the clinic.

The London Nail Laser Clinic Case StudyHow great patient service and Lunula have combined in a winning formula

Tel: +44 (0) 1491 821135 Email: info@erchoniaeurope.com www.lunula.com

The return on investment with Lunulahas far exceeded expectations. EachLunula Laser has paid for itself within amatter of months.

“ “

Martine Abrahams – The London Laser Nail Clinic

LUNULA LASER

To see how to do it:https://thelondonnaillaserclinic.co.uk/

Why Lunula?

I am always looking out for what’s new. I aim to operatethe leading clinic. I looked it up and got in touch withErchonia. We were quickly convinced that thisrepresented a major step forward (excuse the pun) andbought our first machine in June 2012.

What was the business case like for Lunula?

Although the initialco s t o f l a s e rtechnology may lookhigh to some peoplethe business case isclear. Our first hotlaser paid for itself injust over a year. Incomparison, Lunula,which cost about thesame paid for itselfwithin a matter ofm o nt h s , l a rg e l ybecause we can treatmore people.

How has the adoption of the latestLunula Laser technology gone?

Like the treatment – painless and effectiv e!

In comparison, the hot laser has to be hot and that hurtsthe patient. For the podiatrist, using it is demanding,requiring concentration on each toe for long periods oftime. And it’s not nice to know you are hurting yourpatient – they flinch and that makes the treatment moredifficult and can reduce its effect. I used to be shatteredat the end of a day.

Lunula is an absolute revolution in every way.

• As a practitioner – it is really straightforward to use.Hands-free operation is a change for podiatrists. Thathas freed up time that we devote to our patients.

• The results are better than they were with the hot laser.Our feedback and photographic results are testimony.

• The patients are amazed that treatment is truly painfree. They are happier and treatment sessions are faster.

It is also worth noting that the folks from Erchonia are agreat team. They aren’t pushy, and take the time to listenand address questions and issues. The customer care hasbeen very good.

Where is the clinic now?

Lunula has been such an asset that we’ve had to purchaseseveral more devices to keep up with demand.

Our investment in advertising and communication bringsin new clients. And our investment in great service meansour patients are our advocates – their friends andrelatives get in touch because they’ve heard good things.

We’ve established new clinics in Hertfordshire, at Moorgatein London and operate one of our Lunula machines inpartnership with a clinic in Bromsgrove. We have toemployee three people just to provide the managementand administration for our podiatrists and patients.

That success wouldn’t have been possiblewithout Lunula.

As a practitioner – it is really straightforward to use. It is hands free, so is a change for podiatrist who are used tobeing very hands-on. That has freed up both time and concentration which we can devote to our patients. Theresults are better than they were with the hot laser. Our feedback and photographic results are testimony to that.“ “

Tel: +44 (0) 1491 821135 Email: info@erchoniaeurope.com www.lunula.com