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THE LOOMING CHALLENGE OF U.S. COMPETITIVENESS: IMPLICATIONS FOR PHILADELPHIA Michael E. Porter (and Jan W. Rivkin) Harvard Business School Innovation Leadership Speaker Series Fox School of Business March 11, 2014

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  • THE LOOMING CHALLENGE OF U.S. COMPETITIVENESS: IMPLICATIONS FOR PHILADELPHIA

    Michael E. Porter (and Jan W. Rivkin)

    Harvard Business School

    Innovation Leadership Speaker Series

    Fox School of Business

    March 11, 2014

  • • Competitiveness depends on the long-run productivity and efficiency of a

    location as a place to do business

    – The productivity of existing firms and workers

    – The ability to achieve high participation of citizens in the workforce

    • Competitiveness is not:

    – Low wages

    – A weak currency

    – Jobs per se

    A nation or region is competitive to the extent that firms operating there are able

    to compete successfully in the regional and global economy while maintaining

    or improving wages and living standards for the average citizen

    WHAT IS COMPETITIVENESS?

    U.S. COMPETITIVENESS PROJECT 2

  • -1%

    0%

    1%

    2%

    3%

    1975 1981 1987 1993 1999 2005 2011

    DISTURBING TRENDS ROLLING 10-YEAR COMPOUND ANNUAL GROWTH RATE IN TOTAL NUMBER OF

    U.S. PRIVATE NONFARM EMPLOYEES, 1975-2013

    U.S. COMPETITIVENESS PROJECT

    Source: Bureau of Labor Statistics, Current Employment Statistics survey; author’s calculations.

    1975-2001

    AVERAGE: 2.12%

    3

    2013

  • 0

    20

    40

    60

    80

    100

    120

    1998 2000 2002 2004 2006 2008 2010

    Em

    plo

    yme

    nt

    (millio

    ns o

    f jo

    bs)

    Note: CAGR is over the period 1998-2011. Source: Prof. Michael E. Porter, U.S. Cluster Mapping Project, Harvard Business School; Richard Bryden, Project Director; 2014 Benchmark Cluster Definition (Delgado-Porter-Stern 2013) Underlying data drawn from U.S. Census Bureau County Business Patterns.

    INDUSTRIES SERVING LOCAL

    MARKETS

    (CAGR= 0.80%)

    INDUSTRIES EXPOSED TO

    INTERNATIONAL COMPETITION

    (CAGR= –0.18%)

    DISTURBING TRENDS PRIVATE, NONFARM EMPLOYMENT BY TYPE OF INDUSTRY

    2011

    4 U.S. COMPETITIVENESS PROJECT

  • 0.0

    0.5

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    U.S. TRADED CLUSTER EMPLOYMENT 2011 VERSUS 2001

    Ra

    tio

    of

    20

    11

    to

    20

    01

    Em

    plo

    yme

    nt

    Source: Prof. Michael E. Porter, Harvard Business School; U.S. Cluster Mapping 2014 Benchmark Definitions (Delgado-Porter-Stern 2013), Richard Bryden, Project Director.

    2001 Employment Level

    2011 Traded Employment Has Declined to 93% of 2001

    5 U.S. COMPETITIVENESS PROJECT

  • 62%

    66%

    70%

    74%

    78%

    1948 1954 1960 1966 1972 1978 1984 1990 1996 2002 2008

    DISTURBING TRENDS U.S. LABOR FORCE PARTICIPATION RATE

    U.S. COMPETITIVENESS PROJECT 6

    Note: Rolling 12-month average in civilian labor force (not seasonally adjusted) over civilian noninstitutional population. Source: Bureau of Labor Statistics, author’s calculations.

    1982

    1997

    POPULATION AGED

    16-64 INVOLVED IN

    THE WORKFORCE

    2014

  • 90

    95

    100

    105

    110

    115

    120

    125

    1990 1992 1994 1996 1998 2000 2002 2004 2006 2008 2010 2012

    U.S. COMPETITIVENESS PROJECT 7

    Note: Household income includes wages, self-employment, retirement, interest, dividends, other investment, unemployment, disability, alimony or child support, and other periodic income. Source: U.S. Census Bureau, Current Population Survey, Annual Social and Economic Supplements.

    95th PERCENTILE

    80th PERCENTILE

    60th PERCENTILE

    40th PERCENTILE

    20th PERCENTILE

    Pre

    -ta

    x re

    al h

    ou

    se

    ho

    ld in

    co

    me

    (all s

    eri

    es in

    de

    xed

    to

    19

    90

    = 1

    00

    ) DISTURBING TRENDS

    REAL HOUSEHOLD INCOME BY QUANTILE, 1990-2012 (INDEXED)

  • WHO COMPETES WITH THE U.S. FOR BUSINESS INVESTMENT?

    U.S. COMPETITIVENESS PROJECT 8

    Source: HBS Survey on U.S. Competitiveness

  • Macroeconomic Competitiveness

    Microeconomic Competitiveness

    Sophistication

    of Company

    Operations and

    Strategy

    Quality of the

    Business

    Environment

    State of Cluster

    Development

    Endowments

    Human Development

    and Effective

    Political Institutions

    Sound Monetary

    and Fiscal Policies

    WHAT DETERMINES COMPETITIVENESS?

    • Productivity ultimately depends on improving the microeconomic capability of the economy and the sophistication of local

    competition revealed at the level of firms, clusters, and regions

    • Macroeconomic competitiveness sets the economy-wide context for productivity to emerge, but is not sufficient to ensure

    productivity

    • Endowments, including natural resources, geographical location, population, and land area, create a foundation for prosperity, but

    true prosperity arises from productivity in the use of endowments 9 U.S. COMPETITIVENESS PROJECT

  • Research Organizations

    Biological Products

    Specialized Risk Capital VC Firms, Angel Networks

    Biopharma-

    ceutical

    Products

    Specialized Business

    Services Banking, Accounting, Legal

    Specialized Research

    Service Providers Laboratory, Clinical Testing

    Dental Instruments

    and Suppliers

    Surgical Instruments

    and Suppliers

    Diagnostic Substances

    Containers

    Medical Equipment

    Ophthalmic Goods

    Health and Beauty Products Teaching and Specialized Hospitals

    Educational Institutions Harvard, MIT, Tufts,

    Boston University, UMass

    Cluster Organizations MassMedic, MassBio, others

    STATE OF CLUSTER DEVELOPMENT: MASSACHUSETTS LIFE SCIENCES

    Analytical

    Instruments

    Cluster 10

  • REGIONS AND COMPETITIVENESS

    • Economic performance varies significantly across sub-national regions (e.g.,

    provinces, states, metropolitan areas)

    • Many essential levers of competitiveness reside at the regional level

    • Regions specialize in different sets of clusters

    • Regions are a crucial unit in competitiveness

    • Each region needs its own distinctive strategy and action agenda

    • Business environment improvement

    • Cluster upgrading

    • Improving institutional effectiveness

    11 U.S. COMPETITIVENESS PROJECT

  • ASSESSMENT OF THE U.S. BUSINESS ENVIRONMENT

    U.S. COMPETITIVENESS PROJECT

    U.S

    . tr

    aje

    cto

    ry

    12

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    -60% -40% -20% 0% 20% 40% 60% 80% 100%

    Current U.S. position

    Strength and Improving

    Weakness and Deteriorating Strength but Deteriorating

    Weakness but Improving

  • U.S. COMPETITIVENESS PROJECT

    U.S

    . tr

    aje

    cto

    ry

    ASSESSMENT OF THE U.S. BUSINESS ENVIRONMENT

    13

    UNIVERSITIES ENTREPRENEURSHIP

    INNOVATION

    CLUSTERS CAPITAL MARKETS PROPERTY RIGHTS

    FIRM MANAGEMENT

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    -60% -40% -20% 0% 20% 40% 60% 80% 100%

    Current U.S. position

    Strength and Improving

    Weakness and Deteriorating Strength but Deteriorating

    Weakness but Improving

  • ASSESSMENT OF THE U.S. BUSINESS ENVIRONMENT

    U.S. COMPETITIVENESS PROJECT

    U.S

    . tr

    aje

    cto

    ry

    14

    LOGISTICS

    INFRASTRUCTURE

    COMMUNICATIONS

    INFRASTRUCTURE

    UNIVERSITIES ENTREPRENEURSHIP

    SKILLED LABOR

    FLEXIBILITY IN

    HIRING AND

    FIRING

    INNOVATION

    CLUSTERS CAPITAL MARKETS PROPERTY RIGHTS

    FIRM MANAGEMENT

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    -60% -40% -20% 0% 20% 40% 60% 80% 100%

    Current U.S. position

    Strength and Improving

    Weakness and Deteriorating Strength but Deteriorating

    Weakness but Improving

  • U.S. COMPETITIVENESS PROJECT

    U.S

    . tr

    aje

    cto

    ry

    15

    ASSESSMENT OF THE U.S. BUSINESS ENVIRONMENT

    LOGISTICS

    INFRASTRUCTURE

    COMMUNICATIONS

    INFRASTRUCTURE

    TAX CODE

    K-12 EDUCATION

    SYSTEM

    UNIVERSITIES ENTREPRENEURSHIP

    SKILLED LABOR

    FLEXIBILITY IN

    HIRING AND

    FIRING

    INNOVATION

    REGULATION

    CLUSTERS CAPITAL MARKETS

    MACRO

    POLICY

    POLITICAL

    SYSTEM

    PROPERTY RIGHTS

    LEGAL

    FRAMEWORK

    FIRM MANAGEMENT

    -100%

    -80%

    -60%

    -40%

    -20%

    0%

    20%

    40%

    -60% -40% -20% 0% 20% 40% 60% 80% 100%

    Current U.S. position

    Strength and Improving

    Weakness and Deteriorating Strength but Deteriorating

    Weakness but Improving

  • -20

    -15

    -10

    -5

    0

    5

    10

    ADULT EDUCATIONAL COMPETENCY U.S. VS. INTERNATIONAL PEERS, BY AGE COHORT

    Definition of Y axis (performance) = % of U.S. adults in top two proficiency categories - % of all int’l. adults in top two proficiency categories. Source: Goodman, M., Finnegan, R., Mohadjer, L., Krenzke, T., and Hogan, J. (2013). Literacy, Numeracy, and Problem Solving in Technology-Rich Environments Among U.S. Adults: Results from the Program for the International Assessment of Adult Competencies 2012: First Look (NCES 2014-008). U.S. Department of Education. Washington, DC: National Center for Education Statistics.

    U.S. COMPETITIVENESS PROJECT

    U.S

    . a

    dva

    nta

    ge

    Literacy Problem-solving Numeracy

    16-24 25-34

    35-44

    45-54

    55-65

    16-24

    16-24

    25-34

    25-34

    35-44

    35-44

    45-54

    45-54

    55-65

    55-65

    U.S

    . d

    isa

    dva

    nta

    ge

    16

  • REAL HOURLY WAGE GROWTH BY EDUCATIONAL ATTAINMENT- 1979-2000

    U.S. COMPETITIVENESS PROJECT 17

    Source: Economic Policy Institute, “A Decade of Flat Wages,” August 2013. Based on Current Population Survey.

    -1.5%

    -1.0%

    -0.5%

    0.0%

    0.5%

    1.0%

    1.5%

    Less than high

    school

    High school Some college College degree Advanced

    degree

    Co

    mp

    ou

    nd

    an

    nu

    al gro

    wth

    ra

    te

  • REAL HOURLY WAGE GROWTH BY EDUCATIONAL ATTAINMENT- 1979-2000 VERSUS 2000-2012

    U.S. COMPETITIVENESS PROJECT 18

    Source: Economic Policy Institute, “A Decade of Flat Wages,” August 2013. Based on Current Population Survey.

    -1.5%

    -1.0%

    -0.5%

    0.0%

    0.5%

    1.0%

    1.5%

    Less than high

    school

    High school Some college College degree Advanced

    degree

    Co

    mp

    ou

    nd

    an

    nu

    al gro

    wth

    ra

    te

    1979-2000

    2000-2012

  • EMPLOYMENT TO POPULATION RATIOS BY EDUCATIONAL ATTAINMENT

    U.S. COMPETITIVENESS PROJECT 19

    Note: Cohorts include persons 25 to 64 years old. Source: National Center for Education Statistics, Digest of Education Statistics, 2012. Based on U.S. Department of Labor, Bureau of Labor Statistics, Office of Employment and Unemployment Statistics.

    40

    50

    60

    70

    80

    90

    1975 1980 1985 1990 1995 2000 2005 2010

    Pe

    rce

    nt

    of

    Co

    ho

    rt

    Less than

    high school

    High school

    Some college

    Bachelor’s or

    higher degree

  • COMPARATIVE METRO WAGE PERFORMANCE 2001 - 2011

    Notes: Average wage for private, non-agricultural employment. Growth calculated as compound annual growth rate. 50 largest MSAs displayed.

    Ave

    rage

    Wa

    ge

    , 2

    01

    1

    High but declining

    versus U.S.

    Low and declining

    versus U.S.

    Low but rising

    versus U.S.

    High and rising wages

    versus U.S.

    U.S. Average Wage Growth Rate: +2.8%

    U.S. Average Wage,

    2011: $45,535

    Growth in Average Wage, 2001 to 2011

    Source Census CBP

    20 U.S. COMPETITIVENESS PROJECT

    New York

    Los Angeles

    Chicago

    Washington

    Houston

    Dallas

    Philadelphia

    San Francisco

    Boston

    Atlanta

    Miami

    Seattle

    Minneapolis

    Detroit (+1.95, $48,621)

    Phoenix

    San Jose (+3.3%, $89,857)

    San Diego

    Denver Baltimore

    Portland

    St. Louis, MO

    Charlotte

    Pittsburgh

    Tampa

    Riverside

    Kansas City, MO

    Cleveland

    Orlando

    Indianapolis Cincinnati

    Columbus

    Sacramento

    Austin

    Las Vegas

    Hartford

    Milwaukee

    Bridgeport, CT (+3.0%, $77,922)

    San Antonio

    Nashville

    Virginia Beach

    New Orleans (+4.2%, $44,486)

    Salt Lake City Providence

    Memphis

    Richmond

    Jacksonville

    Oklahoma City (+3.8%, $40,114)

    Louisville

    Raleigh

    Birmingham

    $35,000

    $40,000

    $45,000

    $50,000

    $55,000

    $60,000

    $65,000

    $70,000

    2.0% 2.5% 3.0% 3.5%

  • Source: BLS. 50 largest MSAs displayed.

    COMPARATIVE METRO LABOR MOBILIZATION PERFORMANCE 2008 - 2012

    Low but rising labor force

    participation versus U.S.

    Pro

    po

    rtio

    n o

    f W

    ork

    ing A

    ge

    Po

    pu

    lati

    on

    in

    th

    e W

    ork

    forc

    e, 2

    01

    2

    Change in Proportion of Working Age Population in the Workforce, 2008-2012

    High but declining labor force

    participation versus U.S.

    Low and declining labor force

    participation versus U.S.

    High and rising labor force

    participation versus U.S.

    U.S. Change in Labor Force

    Participation Rate: -2.3%

    U.S. Labor Force

    Participation Rate: 63.7%

    21 U.S. COMPETITIVENESS PROJECT

    Atlanta

    Austin

    Baltimore

    Birmingham

    Boston

    Bridgeport

    Charlotte

    Chicago

    Cincinnati

    Cleveland

    Columbus

    Dallas

    Denver

    Detroit

    Hartford

    Houston

    Indianapolis

    Jacksonville

    Kansas City, MO

    Las Vegas Los Angeles

    Louisville

    Memphis, TN

    Miami

    Milwaukee

    Minneapolis

    Nashville

    New Orleans

    New York

    Oklahoma City

    Orlando Philadelphia

    Phoenix

    Pittsburgh

    Portland

    Providence

    Richmond

    Riverside

    Sacramento

    St. Louis, MO

    Salt Lake City

    San Antonio

    San Diego

    San Francisco San Jose

    Seattle

    Tampa

    Virginia Beach

    Washington

    55%

    60%

    65%

    70%

    75%

    -7% -6% -5% -4% -3% -2% -1% 0% 1% 2% 3%

  • Change in Philadelphia Share of National Employment, 2001 to 2011

    Ph

    ila

    de

    lph

    ia N

    ati

    on

    al E

    mp

    loym

    en

    t S

    ha

    re,

    20

    11

    Employees 7,000 =

    TRADED CLUSTER COMPOSITION OF THE PHILADELPHIA REGION 2001 - 2011

    Added

    Jobs

    Lost Jobs

    Employment

    2001-2011

    Overall change in the Philadelphia Share of

    US Traded Employment: -.104%

    Philadelphia Overall Share of US

    Traded Employment: 2.25%

    Source: Prof. Michael E. Porter, Harvard Business School; U.S. Cluster Mapping 2014 Benchmark Definitions (Delgado-Porter-Stern 2013), Richard Bryden, Project Director.

    Marketing, Design,

    and Publishing

    Distribution and

    Electronic Commerce

    Education and Knowledge Creation

    Transportation and Logistics

    Aerospace Vehicles and Defense

    Biopharmaceuticals (5.5%)

    Performing Arts

    Agricultural Inputs and Services

    Footwear

    Business Services

    Financial Services

    Insurance Services

    Information Technology and Analytical Instruments

    Printing Services

    Downstream Chemical Products

    Automotive

    Electric Power Generation and Transmission

    Communications Equipment and Services

    Furniture

    Water Transportation

    Upstream Metal Manufacturing

    Oil and Gas Production and Transportation

    Upstream Chemical Products

    Vulcanized and Fired Materials

    Wood Products

    Textile Manufacturing

    Nonmetal Mining

    Jewelry and Precious Metals Leather and Related

    Products

    Trailers, Motor Homes, and Appliances

    Forestry Fishing and Fishing Products

    0.0%

    1.0%

    2.0%

    3.0%

    4.0%

    5.0%

    -2.5% -2.0% -1.5% -1.0% -0.5% 0.0% 0.5% 1.0% 1.5%

  • RESTORING U.S. COMPETITIVENESS WHAT WASHINGTON SHOULD DO

    U.S. COMPETITIVENESS PROJECT

    1. Create a sustainable federal budget, combining greater revenue

    (including fewer exemptions) and less spending

    2. Ease the immigration of highly skilled individuals

    3. Simplify the corporate tax code with lower statutory rates

    and no loopholes

    4. Tax overseas profits earned by American multinational companies

    only where they are earned

    5. Aggressively address distortions and abuses

    in the international trading system

    6. Simplify and streamline regulation

    7. Improve logistics, communications and energy infrastructure

    8. Responsibly develop American shale-gas and oil reserves

    Source: Porter, Michael, and Jan Rivkin. "An eight-point plan to restore American competitiveness." The Economist: The World in

    2013. (Nov 2012).

    23

    MACRO

    MICRO

  • STRATEGIC PRIORITIES FOR FEDERAL POLICY: APPROVAL PERCENTAGES

    U.S. COMPETITIVENESS PROJECT 24

    All Liberal Conservative All Liberal Conservative

    Sustainable federal budget 90% 92% 85% 60% 62% 63%

    Corporate tax reform 91% 91% 92% 72% 75% 73%

    Infrastructure investments 85% 92% 75% 68% 74% 70%

    International trading system 80% 81% 79% 60% 67% 58%

    Responsible energy extraction 79% 75% 80% 64% 65% 64%

    Streamlined regulations 86% 71% 95% 52% 43% 62%

    High-skill immigration 89% 90% 88% 42% 55% 38%

    Territorial tax code 58% 34% 75% 25% 19% 30%

    U.S. business leaders General public

  • THE ROLE OF BUSINESS RESTORING U.S. COMPETITIVENESS

    1. Vigorously pursue productivity and profitability within the business

    a. Position the company to draw on U.S. strengths

    b. Perform in the U.S. those activities that can thrive here

    2. Tap opportunities to build the commons and benefit the business

    a. Improve skills

    b. Upgrade supporting industries and the U.S. supply chain

    c. Support innovation and entrepreneurship

    d. Bolster cluster and regional strength

    3. Stop narrowly self-interested actions that undermine the commons,

    especially in government relations

    U.S. COMPETITIVENESS PROJECT 25