the lowdown on business gifts : 7 reasons to include promotional products in your marketing mix
TRANSCRIPT
S T I C K A B I L I T Y
Only 1 in 5 consumers bins an unwanted promotional product,
the majority (42%) are either filed away or passed onto
someone else with
6 in 10 people keeping promotional
items for up to 2 years.
Source : epromos.com
U S E - A B I L I T Y
53% of people use a promotional item at least once a week or more.
The main reason people hang onto these items is their
U S E F U L N E S Swith computer products, health and safety equipment, and writing instruments being rated the most useful.
Source : epromos.com
Sending a genuinely useful gift trumps
a funny or novelty product every time !
R E C O L L E C T I O N
The advertising recall is much higher on promotional items than TV or radio:
89% of consumers can recall the advertiser’s name
on a promotional product they received in the last 24 months
compared to a meagre 32% for radio and
28% for TV
Sources : epromos.com & visual.ly
T E A M P L A Y E R
Adding a promotional product to the media mix
increases the effectiveness of other media
by up to 44%
Source : epromos.com
Don’t view business gifts as a
stand-alone campaign,
but part of your overall
marketing efforts.
F E E L – G O O D
F A C T O R
Promotional products draw as many as
500% more referralsfrom satisfied customers than an appeal letter alone.
Source : epromos.com
Make your customers feel great about your brand
and let the gifts do the work for you!
R . O . I
At 20.9% promotional products generate more
post-message purchases than print (13.4%), TV
(7.1%), and online advertising (4.6%).
Source : ppai.org
B O T T O M L I N E
After receiving a promotional product,
83% of consumers(*ahem* that's 4 out of 5)
go on to do business with the advertiser.
Source : epromos.com
So, would you like
4 out of 5of your target customers
to do business with you?(stupid question; of course you would)
Contact our team today :
[email protected] find out how we can help with your promotional products.
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