the lowdown on downloads · mysteries/thrillers nonfiction 1.5x. bookbub questions?...
TRANSCRIPT
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BookBub
THE LOWDOWN ON
DOWNLOADS
What appeals to the ebook reader?
The Marketing & Publicity Conference 2017
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BookBub
What is BookBub?
BookBub
• Service that helps millions of
readers discover great new
authors and ebooks
• Marketing tool for authors
and publishers to find new
readers
2
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BookBub
BookBub’s International Partners
3
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BookBub
BookBub in 2017
4
categories
42worldwide subscribers
10+ million
regions
5NYT bestsellers
(in 2016)
300+
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BookBub 5
BookBub in 2017
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BookBub
BookBub in the UK
BookBub 6
1m+BookBub readers in the
UK to date
2014
Service launched in
the UK in
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BookBub
What we’ll cover today
BookBub’s UK demographics1
2
7
UK reader insights
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BookBub
BookBub’s
UK READERS
8
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BookBub
They’re Predominantly Female
29%Men
71%Women
9
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BookBub
The Vast Majority Are Over 40
0%
5%
10%
15%
20%
25%
30%
35%
0-24 25-34 35-44 45-54 55-64 65+
10
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BookBub
They Mainly Live in the Suburbs
11
43%Suburban
23%Urban
34%Rural
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BookBub
They’re Power Readers
69%Read 4+ Books Per Month
30% Read 1-4 Books Per Month
1% Read <1 Book Per Month
UK BookBub Readers
12
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BookBub
BOOKBUB’S UK INSIGHTS:
GENDER AND E-READING
13
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BookBub
UK Has the Most Male Readers
29%Men
71%Women
14
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BookBub
UK Male Readers are Older
Males Females
15
%
Readers
55+
84%
53%
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BookBub
They’re More Willing to Pay Full-Price
16
Male UK Readers All UK Readers
86%81%
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BookBub
UK Male 55+ Genre Preferences
17
Romance Literary Fiction Nonfiction
3.6x 1.3x 2.2x
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BookBub
BOOKBUB’S UK INSIGHTS:
DAILY E-READING
18
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BookBub
Largest Group of Daily Readers
19
%
Readers
0%
5%
10%
15%
20%
25%
30%
35%
40%
UK Overall
Weekly
Daily MonthlyWeekly
Monthly
Daily
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BookBub
More of Them are Female
20
50%
55%
60%
65%
70%
75%
80%
Daily Readers All UK Readers
71%
77%
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BookBub
They Read More Print Books
21
Daily Readers All UK Readers
39%
30%
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BookBub
UK Daily Reader Genre Preferences
22
Romance Women’s Fiction
1.7x 1.2x3.0x
Nonfiction
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BookBub
BOOKBUB’S UK INSIGHTS:
LOCATION AND E-READING
23
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BookBub
Largest Group of Rural Readers
24
34%RURAL
43%SUBURBAN
23%URBAN
20%RURAL
54%SUBURBAN
26%URBAN
UK Readers Overall Readers
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BookBub
UK Rural Bargain Readers
25
Heavy discount e-readers:
27% read exclusively discounted
ebooks
Only 21% frequently reading
paperbacks
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BookBub
Rural UK Genre Preferences
26
SciFi & Fantasy
2.5x1.2x
Mysteries/Thrillers Nonfiction
1.5x