Let’s Tackle the Theory First

Introducing the Loyalty Loop

About the Loyalty Loop

About the Loyalty Loop

So the Purpose is to Get Consumers Into and Keep Them Within the Loyalty Loop.

How to Get the Consumer Into and Keep in the Loyalty Loop

Step 1: When they Buy, Provide a WOW Shopping Experience

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A Great Retail Shopping Experience

A Great Retail Shopping Experience

Step 2: Enroll happy customers into a rewarding loyalty program

Start customers into a loyalty program

Next step: Customers Enjoy the Brand

Step 3: Engage Customers to Enjoy the Brand Experience

Customers Automatically Advocates the Brand

Step 4: Make it Easy for Customers to Advocate

The bond strengthens between the Consumer and the Brand

Step 5: Strengthen the Bond with the consumer

A (true) example of how loyalty pays off

Keep in mind