Page 10 THE MEDICAL HERALD March 2007

Josephson Breathes New Life in BookBY TOM TOOLEN

NEW YORK—A ground-breaking book that marries tradi-tional and alternative medicineoffers hope to the millions ofAmericans who have respiratorydiseases that are often ignored ormisdiagnosed.

Jordan S. Josephson, M.D., aleading expert in respiratorymedicine who is director of theNew York Nasal and SinusCenter and attending physician atManhatan Eye, Ear and ThroatHospital, has written a uniquebook that details a five-step pro-gram of both traditional and al-ternative medical knowledge.

The book, “Sinus ReliefNow,” has been hailed as the firstbook that explores both Easternand Western treatments in a com-prehensive approach.

“I believe the book has takenthe best of both worlds inmedicine to offer relief to the mil-lions of sufferers of sinus andother allergies,” said Josephson,who in the book spells out whatvictims of respiratory diseasescan do to reduce the ill effects oftheir conditions.

Published only a few monthsago, the book has drawn rave re-views in the medical and businessworlds.

“If you suffer with sinus prob-lems, allergies or asthma, youmust read this book,” saidRichard Firshein, D.O., author of“Reversing Asthma” and otherbooks.

He added: “Dr. Josephson’snew way of connecting the seem-ingly unrelated health concernsthat millions of people experienceevery day is the single most valu-able sourcebook for patients andphysicians on treating trhe patientas a whole.”

The sales have been brisk forthe book, whose official title is“Sinus Relief Now: TheGroundbreaking 5-Step Progrmfor Sinus, Allergy and AsthmaSufferers” (Perigee Books, 342pages, $15.95).

“The steps detailed in the bookare very simple and clearcut, yetthey are the best medical andlifestyle advice for all respiratoryillnesses, “ Josephson said.“Basically, I have presented pa-tients with a road map, and thesuccess rate for those who havefollowed it has been encourag-ing.”

Josephson is a well known andhighly regarded nasal and endo-scopic sinus surgeon who special-izes in functional nasal andendoscopic sinus surgery and cos-metic nasal surgery revision. Hehas several times been featured onNew York magazine’s “best doc-tors” list. He was a pioneer in theprocedure called FESS (func-tional endoscopic sinus surgery),which is now considered state ofthe art.

Total Body HealthThe book’s five main recom-

mendations have drawn wide at-tention from the public and themedical community.

The five steps for people withrespiratory ailments to take are:

• Maintain proper sinus care,including medical checkups.

• Remove mold and other irri-tants from the home, office or car.

• Follow a nutrition programthat reduces irritating the respira-tory system.

• Find the right medicationand treatment from your physi-cian and medical team.

• Practice a lifestyle that en-hances total body health.

There has been a great deal ofprogress in the treatment of si-

nusitis in the past decade, hesaid, and he hopes the book getseveryone up to date with any, andall, medications and proceduresused in treatment.

“Recent research shows thatrespiratory diseases are more re-lated than previously thought,”said Josephson. The physiciansaid their common, underlyingcause is what he called “chronicairway-digestive inflammatorydisease,” or CAID.

By combining all five steps inthe book, he said, he took the ap-proach to allow the patient totackle the respiratory problem ina complete manner.

One of the key recommenda-tions in the book is the use ofnasal irrigation. “I use a nasal irri-gation device every day and canattest to its effectiveness. I canalso say that smokers with CAIDproblems simply must quit smok-ing,” he said. “But I know thatthis can be difficult, so the booklists some guidelines for smokers

who want to stop.”But progress in combatting

respiratory ailments is steady.“We are learning more every

day about sinusitis and other con-ditions,” he said. “There has beenremarkable work done by theMayo Clinic about the effects offungus on sinusitis. While the pic-ture is still emerging, many medi-cal experts believe there is a linkbetween the two.”

While still controversial, theMayo Clinic research showed thatan atypical immune response re-action in certain people to com-mon fungus might be the rootcause of sinusitis.

The book, which is a valuableresearch tool for anyone sufferingfrom respiratory ailments, waswritten because of the great needacross the nation, Josephsonpointed out. The statistics backhim up.

A total of 70 million peoplesuffer from sinus disease in theUnited States alone, includingvictims of asthma, allergies, andreflux diseases GERD and LRPDas well as sleep problems likesnoring and sleep apnea.

Inflammatory Process“It is an enormous problem,

and I believe all these conditionscan be related because all are as-sociated with parts of the bodywhich are directly connected inthe upper and lower respiratoryand digestive systems.”

Some of the steps to alleviaterespiratory problems are com-mon sense, he said. “Just bykeeping a clean home and envi-ronment. you can greatly reducethe presence of molds,” saidJosephson, a pioneer in the medi-cal procedure FESS, which usesan endoscope for both the diag-nosis and the surgical procedure.

Molds, he added, can worsen

sinus problems.“And I know some are fooled

by it because mold is prettymuch ubiquitous. You can smellit in the movies and in lockerrooms, but you can’t see it .Mold can not only aggravatgeasthma and allergy, but it canalso worsen sinus problems,”said Josephson.

“Most people are not awarethat molds can cause such prob-lems,” he said. “But they defi-nitely can.”

Josephson also discusses thevalidity of alternative therapiesfor respiratory patients, includingacupuncture, holistic medicineand chiropractic.

“What works for one patientmay not work for another, and Ihave included the best alternativetherapies in the world to mergethem with traditional medicine.No one has done that before in abook.”

Many agree.“As a leading publisher of all

kinds of health informtion, Ihave seen it all,” said MartinEdelston, founder and president,Boardroom Inc., publishers ofBottom Line/Personal andBottom Line/Health.

“And with Dr. Josephson’snew way of connecting the seem-ingly unrelated health concernsthat millions of people experi-ence every day, the book is thesingle most valuable sourcebookfor patients and physicians ontreating the patient as a whole.”

Edelston added, “It is abouttime that a physician has writtenabout the inflammatory processthat causes sinus allergies,asthma, bronchitis, snoring, sleepapnea, and GERD and treatsthem holistically.”

To find out more aboutJosephson’s book, please visitwww.sinusreliefnow.com.

Jordan Josephson, M.D.