the magazines of northeast florida 2016 media kit · 2016. 4. 15. · 2016 media kit the magazines...
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2016 MEDIA KITTHE MAGAZINES OF NORTHEAST FLORIDA
1261 King St., Jacksonville, Florida 32204 | 904.389.3622 | JacksonvilleMag.com
32 YearsIN PRINT
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WHAT MAKES JACKSONVILLE MAGAZINE UNIQUE IN THE MARKET?
OUR READERS
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FOR MORE THAN 30 YEARS, Jacksonville Magazine has presented timely features andin-depth articles that capture the spirit and personality of life in Northeast Florida. Readers rely on the Jacksonville brand for information to enhance their lifestyles whilegetting the best out of what our city and region have to offer. In every issue, our affluent,educated and engaged readers find information on the people, places and trends thatdefine our community.
7
29
32
123,265*
560,000
Different Titles
Publications a Year
Years in the Market
Visitors to JacksonvilleMag.com
167,394*Readers Per Month
Publications Printed Annually
*Source: 2015 Media Audit
DEMOGRAPHIC PROFILE
Gender
59%
52%
FEMALE
MARRIED79%AGES 25-54
26%INCOME OVER $150,000
46% HAVE CHILDRENLIVING AT HOME
66%COLLEGE DEGREE OR MORE
OF READERS KEEP THE MAGAZINE ONE MONTH ORLONGER
76%
73%
HOME OWNERS
$185,000AVG. HOUSEHOLDINCOME
$325,000AVG. HOME VALUE
41%MALE
NUMBERS TO KNOW
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THE JACKSONVILLE MAGAZINE READER IS A
SOCIALLY INVOLVED, EDUCATED & AFFLUENTCONSUMER WHO RELIES ON THE PUBLICATION FORSHOPPING, DINING ANDLEISURE ACTIVITY ADVICE
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NEWSSTANDSPublix, Fresh Market,
Whole Foods, etc.
3,000
HOTELS, CHAMBERSOF COMMERCE5,000
SUBSCRIBERS11,000
PUBLIC PLACES includes sales & marketingevents, medical offices, etc.
3,000
JACKSONVILLE MAGAZINEMONTHLYCIRCULATION
22,000
167,000 MONTHLY READERSDo you believe advertising influences your buying decision? YES 84%
Do you frequently purchase products or services from ads seen in Jacksonville Magazine? YES 70%
Jacksonville Magazine...
• Sells more copies of its magazines than any other local lifestyle publication
• Is sold via more newsstand locations throughout Northeast Florida than anyother local publication
• Distributes copies to more than a dozen of the region’s leading upscale resortsand hotels, both in-room and at concierge desks
• Distributes copies of all our publications at special events targeting a diverseand affluent demographic
READERS & DISTRIBUTION
Targets three specific kinds of readers—affluent residents, newcomers to the region and visitors. Why?On average, these consumers spend more per day than any other
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JACKSONVILLE MAGAZINE CELEBRATES THE
PEOPLE, BUSINESSES, CHARITIES & CULTURAL ORGANIZATIONSTHAT COMPRISE THE NORTHEAST FLORIDA LIFESTYLE
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JACKSONVILLE MAGAZINE IS INFLUENTIAL:Jacksonville Magazine has the LARGEST audited, paid, and verified subscriber base of any magazine serving the First Coast area
JACKSONVILLE MAGAZINE ADS LAST:Consumers refer to magazines multiple times—even saving them, givingadvertisers the opportunity for added exposure
JACKSONVILLE MAGAZINE SUPPLIES CREDIBILITY: Consumers trust and believe magazine advertising more than advertisingin other media
JACKSONVILLE MAGAZINE CONTENT CONNECTS: 90% of magazine readers pay full attention when reading magazines.Ad content makes consumers laugh, cry, desire, smile and connect withadvertiser brands
JACKSONVILLE MAGAZINE TARGETS EFFECTIVELY: With a range of titles that appeal to specific demographics, lifestylesand interests, advertisers can hone in on the targets that fit their needs
TESTIMONIALS
“ Jacksonville Magazine and 904 have helped tremendously with marketing our memberships. I receive calls on a weekly basis that they saw our advertisement in your publication. Jacksonville Magazine is the perfect publication to advertise our Social membership while 904 touches our golfing audience. Your magazines are a staple in my annual advertising and marketing plan. ”— Jennifer Belisario, Director of Sales & Marketing at TPC Sawgrass
“ I have been recommending and placing ads for my clients and my own business in Jacksonville Magazine for 25 years. It has excellent readership and distribution. Most everyone I know has a subscription and reads it. ”— Mary Fisher, President, Fisher Design
(source: The Magazine Handbook)
The true value of any magazine to the advertising client is determined by how committed the reader is to receiving the publication and how engaged readers are with the editorial content. The Jacksonville Magazine audience is the most loyal in the market (three decades and counting) and the publication’scirculation plan offers advertisers the best possible mix of long-time subscribers and new readers each month.
WHY ADVERTISE IN JACKSONVILLE MAGAZINE
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OUR INFLUENTIALREADERS ANDCLIENTS EXPECTAND APPRECIATE:
QUALITYCONSISTENCYVALUE
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JANUARY TOP 50 RESTAURANTSJacksonville’s Top 50 Restaurants Public/Private School GuideNew Year, New YouHome Design QuarterlyTravel: Charleston & The Low Country
FEBRUARY Guide to Staying YoungHeart Health & YouWomen Empowered Advertorial ProfilesValentine’s Day Gift & Dining GuidesCoffee Talk/Barista Battle
Jacksonville Magazine’s Bride
MARCH FAMILY ISSUETop TeachersSummer Camps PreviewCaring for Aging ParentsHome Design QuarterlyNorth Florida BBQ Roadtrip
Jacksonville Magazine’s Taste
APRIL FEEL GOOD ISSUEBest Lawyers Advertorial ProfilesSpas & Healing RetreatsSpring/Summer’s Best Festivals Navigating Your Retirement FutureCosmetic Surgery Q&AsTaco Time!Travel: Savannah
Jacksonville Magazine’s Home
MAY BEST IN JACKSONVILLECosmetic & Skincare UpdateContinuing EducationTHE PLAYERS ChampionshipSenior LifestylesMom/Dad/Grad Gift GuideTravel: Palm Coast & FL Central Coast
Ultimate Guide to THE PLAYERS
JUNE TOP DOCTORSTop Doctors Advertorial ProfilesAcute & Urgent Care ClinicsHome Design QuarterlySummer Fun GuideJacksonville’s Manliest RestaurantsTravel: Florida’s Panhandle & Big Bend
JULY CITY GUIDE ANNUALReal Estate Buyer’s Guide50 Things Every Jacksonvillian Must DoNortheast Florida’s Most Livable
Neighborhoods5-Star Realtor ProfilesSummer Foods We LoveShop LocalSenior Lifestyles
AUGUST PET GUIDEPremier VeterinariansCharitable Events Register &
Celebration of Good DeedsPublic/Private School GuideShopping: Summer Steals!Cosmetic & Skincare UpdateCook Like a Pro
Jacksonville Magazine’s Bride
SEPTEMBER Jaguars Season PreviewCaring Chefs Program Holiday Parties & Catering Guide
Jacksonville Magazine’s Home
OCTOBER WOMEN’S ISSUEFall Cultural Arts CalendarWomen’s Health ChampionsSpa & Beauty UpdateWealth Managers: Securing Your
Financial FuturePregnancy & FertilityBurgers & BrewsTravel: Georgia’s Golden Isles
Jacksonville Magazine’s Taste
NOVEMBER BEST DENTISTSBest Dentists Advertorial ProfilesEducation UpdateDiabetes Awareness PrimerHoliday Gift & Dining GuidesHome Design Quarterly:
Fall EntertainingPizza: Slices of Life
DECEMBER HAPPY HOLIDAYSChristmas in Northeast FloridaCosmetic & Skincare UpdateBest Gifts: $30 or LessHoliday Gift & Dining GuidesHomemade Cookie ContestSenior Lifestyles
IN EACH ISSUE:Arts & Culture, Health & Beauty, Travel, Dining, Homes, Shopping & Style
RED designates a supplement publication. Forecast is subject to change1.27.16
2016 EDITORIAL FORECAST
BEST OF AMELIA & ST. AUGUSTINE
FOOD & WINELOVER’S GUIDE
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JACKSONVILLE MAGAZINE / 904 / BRIDE2-PAGE SPREAD.......................................... (TRIM SIZE) 18" wide by 10 7/8" deep
FULL PAGE.................................................... (TRIM SIZE) 9" wide by 10 7/8" deep
2/3 PAGE (VERT.) ............................................................ 5 1/8" wide by 10" deep
1/2 PAGE (VERT.) ........................................................ 5 1/8" wide by 7 3/8" deep
1/2 PAGE (HORIZ.)...................................................... 7 7/8" wide by 4 7/8" deep
1/2 PAGE (VERT.) ...................................................... 3 7/8" wide by 9 1/2" deep* SHARE PAGES ONLY / MARKETPLACE
1/2 PAGE (HORIZ.) ............................................................ 8" wide by 4 5/8" deep* SHARE PAGES ONLY / MARKETPLACE
1/3 PAGE (SQ.) ............................................................ 5 1/8" wide by 4 7/8" deep
1/3 PAGE (VERT.) .............................................................. 2 1/2" wide by 10" deep
1/4 PAGE (VERT.) ...................................................... 3 7/8" wide by 4 5/8" deep* SHARE PAGES ONLY / MARKETPLACE
1/6 PAGE (VERT.) ........................................................ 2 1/2" wide by 4 7/8" deep
1/6 PAGE (HORIZ.) ...................................................... 5 1/8" wide by 2 3/8" deep
1/8 PAGE (HORIZ.) .................................................... 3 7/8" wide by 4 7/8" deep* BRIDE ONLY
1/12 PAGE (SQ.) .......................................................... 2 1/2" wide by 2 1/4" deep
TASTE / HOME / PLAYERS GUIDE / YOURHEALTH
2-PAGE SPREAD.......................................... (TRIM SIZE) 14" wide by 9" deep
FULL PAGE .................................................... (TRIM SIZE) 7" wide by 9" deep
1/2 PAGE (HORIZ.) .................................................... 6" wide by 3 7/8" deep
1/4 PAGE ............................................................ 2 7/8" wide by 3 7/8" deep
1/6 PAGE PLAYERS GUIDE ONLY .............................. 1 7/8" wide by 3 7/8" deep
FULL PAGE ADS: Pull out bleed 1/8" past trim on all sides. Keep all live matter 1/4" inch inside trim edge.ADVERTISING SPECS
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JACKSONVILLE MAGAZINE 1x 3x 6x 12x
Spread $5435 $4890 $4600 $3950
Full 3425 3075 2915 2530
2/3 2875 2585 2450 2085
1/2 Island 2535 2280 2150 1850
1/2 1995 1785 1670 1450
1/3 1545 1380 1305 1125
1/6 920 840 785 680
1/12 n/a 300 270 220
PREMIUM POSITIONS 1x 3x 6x 12x
Back $5205 $4570 $4375 $3800
Inside Front 4270 3910 3705 3150
Inside Back 4105 3750 3560 3035
Page 3 3800 3400 3225 2785
BRIDE 1x 2x
Full $2450 $2250
2/3 1910 1765
1/2 1620 1330
1/3 1125 1025
1/6 760 620
Directory 325 275
• DIGITAL OPPORTUNITIES~ Banner Ad Placement~ Social Media Marketing~ Homepage Sponsorship~ Rich Media Development
~ Ask about customizable programs
1/2 PAGE(HORIZONTAL)
1/3 PAGE(SQUARE)
1/3PAGE(VERT)
1/6PAGE(VERT)
1/12PAGE
2/3 PAGEFULL PAGE
1/2 PAGE(VERT)
1/6 PAGE(HORIZ)
Since its founding, Jacksonville Magazine has won more than 100 AWARDS from various
magazine associations, publishing and printing organizations and non-profit groups
The average magazine reader spends
43 minutes reading each issue
We are the only local magazine sold at
Jacksonville International Airport
Did You Know?
SPACE DEADLINE IS THE 10TH OF THE PRECEDING MONTH
DEADLINES
RATES & DEADLINES
1261 King St., Jacksonville, Florida 32204 | 904.389.3622 | JacksonvilleMag.com
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Photos from Great Chefs of Jacksonville
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OUR 2016 HAPPENINGS ARE NOT TO BE MISSEDJacksonville Magazine’s signature events blend our content with sponsorship
opportunities that are tailored to meet our clients’ marketing objectives.
BEST RESTAURANTS BASHJanuaryThe year kicks off with the 12thannual celebration of the city’sbest restaurants and night spots.
GREAT CHEFS OF JACKSONVILLEMarchEight of the city’s top chefs compete dish-to-dish in a four-course meal and fundraiser at TPC Sawgrass.
OF JACKSONVILLENo. 6
A CULINARY COMPETITION AT TPC SAWGRASS
TICKETS @ JACKSONVILLEMAG.COM
TEAM CITY TEAM BEACHES
THURSDAY, MARCH 3, 2016
SAM EFRONTAVERNA
TOM GRAYMOXIE KITCHEN + COCKTAILS
WAYLON RIVERSBLACK SHEEP
SCOTTY SCHWARTZBULLBRIAR
MARVYN MIZELLTPC SAWGRASS
ED BALTZLEYPALM VALLEY FISH CAMP
JOSH AGANFLYING IGUANA
TREY HARTINGERMARKER 32
presented by JACKSONVILLE MAGAZINE
1/25/16 4:51 PM Page 94
BURGERS & BREWSOctoberFavorite local burger joints andcraft brewers gather to sharethe tasty fruits of their laborswith Jax foodies.
TOP DOCTORSRECEPTIONJuneThe city’s leadingphysicians gatherto honor one another and cele-brate the region’sfirst-class health-care system.
THE FASHION PROJECT: COLOR SPECTRUMAprilA challenge for both localdesigners and would-bemodels, this inaugural competition is open toprofessional and novicefashion designers. Onelucky lady will land a spot on a future cover of Jacksonville Magazine.
JACKSONVILLE WHISKEY AFFAIRNovemberCocktails and culture combinein this autumn fundraiser, acelebration of fine spirits,food, music and more.
GREAT CHEFS OF ST. AUGUSTINEMaySecond annual event features the Oldest City’sleading chefs competing ina delicious fundraiser.
SIGNATURE EVENTS
OUR 2016 HAPPENINGS ARE NOT TO BE MISSED
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NORTHEASTFLORIDA’S
MOST LOYALREADERS 32 YEARS
AND COUNTING
WITH
CONTROLLED AND
VERIFIED CIRCULATION JACKSONVILLEMAGAZINE IS TARGETED TO REACH UPSCALE RESIDENTS AND VISITORS
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ONLINE CONTENT & SPONSORSHIPS
SOCIAL MEDIA 44,000 Followers & Growing!Reach our affluent and authentic Jacksonville audience with sponsoredposts on Facebook, Twitter and Instagram. Your message will become immediately viewable to our audience and becomes amplified should other followers and friends share to their respective audiences.
TWITTER • 24,000+ @jacksonvillemagFACEBOOK • 12,000+ facebook.com/jacksonvillemagazineINSTAGRAM • 8,000+ instagram.com/jacksonvillemag/
Guidelines:• Because of the close association of social media promotion with our editorial content, we accept advertisers who are consistent with the Jacksonville Magazine upscale brand.
• Wording of messages is subject to approval, must be provided two days in advance.
• Maximum 1 post per week. Creative must change with each post.
WEBSITEDisplay Ads: JacksonvilleMag.com is the destination for essential daily news on arts, events, food, style and city happenings! Gain immediate access to our digital audience with leaderboard and tile display ads placed in 30-day increments.
Sponsored Content: We are enhancing our digital opportunities to help clients become positioned as an industry leader using content similar to our own editorial. We help you develop a compelling headline and story about your business/offering.
Guidelines: • 30 days advance notice, perhaps longer depending on topic. • Photos must be supplied, usage at the discretion of the editor.
E-NEWSLETTERSJacksonville Magazine produces two e-newsletters: The Ticket is a twice-monthly guide to local happenings including concerts, special events and fundraisers. Food Chain is dedicated to Northeast Florida’s dining scene. From restaurants to food trucks to festivals—if it involvesgood eats, we’re talking about it. Sponsored contents, giveaways and other promotional opportunities are available.
JACKSONVILLE MAGAZINE’S DIGITAL PLATFORMSAlways on the pulse of what’s HOT in Northeast Florida.
09.2
1.15
theTicketARTS CULTURE THINGS TO DO
food ChainNOTES FROM THE FIRST COAST FOOD SCENE
09.28.15
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JACKSONVILLEMONTHLY
City regional lifestyle magazine for NortheastFlorida, including Amelia Island & St. Augustine
264,000 ANNUALLY
HOME2X A YEAR
Essential guide to homes, gardensand stylish living. Spring & Fall
30,000 ANNUALLY
MORE THAN
560,000PUBLICATIONS PRINTED & DISTRIBUTED ANNUALLY
32 YEARS IN THE MARKET
ULTIMATE PLAYERS GUIDEANNUAL
The definitive guide to THE PLAYERS Championship PGA TOUR golf tounament
17,000 ANNUALLY
TASTE2X A YEAR
Menu, dining & entertainment resource. Spring & Fall
30,000 ANNUALLY
BRIDE2X A YEAR
The premier wedding publicationin the market. Spring & Fall
30,000 ANNUALLY
YOUR HEALTH4X A YEAR
Northeast Florida’s definitive guideto medical care & wellness
100,000 ANNUALLY
THE JACKSONVILLE MAGAZINE BRAND
904BI-MONTHLY
Northeast Florida’s business & executive life authority
90,000 ANNUALLY