the mall of the future 2
DESCRIPTION
This is a presentation by Group 2, speculation in the future of the shopping mallTRANSCRIPT
The Mall of the
Future
LeeAnn Bushmaker
Kyle Kirby
Ashley Luke
Elizabeth Olds
Brittany Schmidt
Kelsey Votis
Rachael Wilinski
www.1000lonelyplaces.com
Within the next 25 years, the mall of today
will morph into a futuristic building that
contains everyone’s wildest dreams.
Shoppers will no longer go simply to
purchase something, but to enrich their lives
with a memorable experience.
Overview
Past Malls
Present Malls
Structure/Shape Transportation
Money
Types of Stores
Food Recreational Activities
Technology
Demographic
What is Happening Now
…to BLOW ME AWAY!
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From BLAH…
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energyandmotivation.com
Past Malls Also known as “fairs”
Outside
Began in Middle Ages
Pre-United States
Ancient Greece
Palais Royal, Paris
Jerusalem Bazaar
Istanbul’s Grand Bazaar
England
1819-London’s Burlington Arcade
One of the earliest retail shopping arcades
1851-Crystal Palace Exhibition
Walled and roofed in “crystal” glass
Much like the modern mall
From “A Brief History of Malls” by Keith T. Jackson
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en.wikipedia.org
Past Malls in America
1946-Only 8 shopping centers
2005-47,835 shopping malls/strips
Limited technology
Southdale Shopping Center
1956-Opened in Edina, Minnesota
Oldest enclosed, climate controlled
679,000 square feet
1st major planned mall
1949-Raleigh, North Carolina
From wiki.answers.com and “A Brief History of Malls” by Keith T. Jackson
Present
Many countries have adopted the shopping mall
Extensive free parking lots
Cash, check, and credit cards used
Main “anchor” department stores
Cruciform shape
Many vendors
Designated food court
Located in suburban areas
Technology implemented
Teens and elderly prominent
Outside, inside, and underground
Montreal and Osaka
www.bonjourquebec.com
On to the Future! Bigger, Better, More!
Our proposal for the future:
Different structure and shape
In-mall transportation
Money dealt with differently
Similar stores
A revolutionized dining experience
Many more things to do than shop
Much more technology implemented
Different people
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Structure/Shape
Cross shape discontinued
Large circular mall center
Centralize the mall Cohesiveness Many available options
Build UP not out “Architects of RTKL envision one scenario in which
vertical mixed-use development is predominant.”
Floors Organized by genre of stores
“RTKL associates foresee retailers clustering
according to their lifestyle, not their price point.”
Not including first floor, miscellaneous Ex. Teen wear, furniture, shoes, etc.
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From retailtrafficmag.com
Transportation
Stairs
Obsolete
Elevators and escalators preferred
Moving walkways
Somerset Mall in Troy, MI
Gaps at each store
Parking
Valet
(Arizona, Dubai, and more)
Parking structures
From North Metro Detroit Restaurant Guide and www.americanvalet.com
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Money
Touch Screen Cash Registers:
Improved security Allows for finger print scanning
Multifunction locks
Offer drawer status reports
“Everything in the cash drawer is designed to reduce tampering, unauthorized opening, and theft. Today’s computer based POS service systems are designed to speed up check out, reduce error, and improve customer service.”
Video http://www.trendhunter.com/trends/touchscreen-cash-
register
www.topperworld.net
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www.123rf.com
www.creditcards.com
Money
Credit Cards
Average credit card holder has 3.5 cards
Average card holder uses a credit card 119 times a year
Federal Reserve reports that credit cards are used
more than 20 billion times a year in the U.S. alone
Number of credit cards in circulation is increasing
U.S. Census Bureau: in 2000 159 million, 2006 173
million, and projected 2010 181 million credit card
holders
www.goodhousekeeping.com
www.a-bsolutions.com
www.trendhunter.com/trends/touchscreen-cash-register
www.indexcreditcards.com
Types of Stores Brands will be generally the same, not too
many new stores/brands Ex. Buckle, American Eagle, Hollister, Ambercrombie and
Fitch, Aeropostal, Shopko
Pet stores, grocery stores, Wal-Mart, service centers, banks, title loan offices, post offices, job centers and auto shops “one stop shop”
Vendors will be eliminated entirely
Integrated into their own stores
gainesvillealachuafl.blogspot.com occulude06.tripod.com
shopgala.com
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fashionatheart.onsugar.com
photobucket.com
www.printablecoupons.us
www.free-extras.com
www.albuquerquewebmall.com
www.printablecoupons.us
Food
Food establishments will be set up on different floors and areas for easier access while shopping
More restaurants, not just “fast food” Ex. Applebees, Olive Garden, Cheesecake Factory,
Red Lobster, etc.
Types of food offered will expand
Video http://aca.ninemsn.com.au/article/8262057/food
-courts-of-the-future
Food
Touch screens and digital ordering Foodparc designed by Syd Mead
Improved atmosphere Francis Loughran said, "The food court planned for
Gardens Shopping Mall will be unlike any other in the Middle East. With only the highest quality of food and service, we expect that our court will surpass people's expectations of the whole "food court" experience in general. With delicious food and a memorable ambience and atmosphere, a visit to the food court will be an overall aesthetic delight for the senses."
www.fastcodesign.com www.tuvie.com http://www.ameinfo.com/44429.html
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Recreational Activities
Movie Theater
Theme Park
Fitness Center
Seasonal
Experiences
Salon
Spa
Medical Needs
Aquarium
Zoo
Music
Car Dealership
Bowling Alley
Church
Day Care
Housing
Recreational Activities
Salons Housing
beyondevents.net
Medical Needs
Recreational Activities
Theme Park
Movie Theater
Seasonal
Cars
Aquarium
pesonal.psu.edu skycity2.blogspot.com
www.orangeacres.net
www.advanced-aquariums.com www.northernillinoisstreeters.org
Technology
Add convenience, choice, and social networking
Not trying to eliminate sales person
Make shopping more interactive
Adidas Interactive Wall
More browsing options
See shoes even if not in stock
Live Twitter and Facebook feeds
See reviews of the products
Can buy right from wall
Get shoes from store or shipped to your home
www.fastcompany.com Money.cnn.com
Technology Facebook Mall
50,000 retailers
All purchases in one cart
Went live on February 24, 2011
“The Shopping Mall on Facebook is where online shopping gets truly social,” said Christian Taylor
www.theatlantic.com www.webpronews.com
therealtimereport.com
www.googleplus-vs-facebook.com
Technology
Credit card for the blind
By Kwon Ki Nam
Can check payment amount straight from the card.
Sum displayed in Braille
Fingerprint recognition instead of signature
Voice recording states products being purchased
HelloTag
RFID tag
Sound recording tells consumers the size, price, material, etc. of an item
Main device used as microphone
Press button to hear information
For Elderly and Impaired
www.tuvie.com
Technology Robot Harvester
Self-driven robot
Gathers garbage in shopping malls
Diagonal sweeper-collectors
Moves items to designated disposal areas
Two web cameras and sensors
Detects where trash is in mall, how big it is, and where to put it
www.tuvie.com
Technology FitBots
Robotic mannequins
Enter the dimensions
and the FitBot will show
you what the product
will look like on your
body shape
Match 85% of all women
shoppers
Relieves stresses and
uncertainties of
shopping online
www.tuvie.com
Technology
Z-Cart
Designed by Mete Mordag
Different storage areas for different items
Main body-removable baskets and bags. Expandable
Top-basket/bag hanger
Rechargeable scooter in cart to cart around consumer
Stopping lights, brakes, battery life display, accelerator in handle bars, infrared distance detectors
Shopping Carts
www.tuvie.com
Technology
Easy Way Self-checkout e-shopping
cart
Uses radio frequency identification (RFID)
Displays Information about the
purchased items
Information and advertisements about discounted items when near them
The price of items when placed in cart
Adjustable with a lot of storage
Shopping Carts
www.tuvie.com
Demographic
All races of people
All age groups
Both age and racial groups will typically be
seen in cliques and self-segregate themselves
Many more families will be seen because of
more entertainment and the mall will become
a “one stop shop”
More activities aimed at teens and the elderly
arenotalone.com
paranormalromantics.blogspot.com
What is Already Happening
Dubai, United Arab Emirates Aquarium and underground zoo
Ice- Skating arena
Shopping arena
The promenade
Caffeine
Spas & Saloons
Multiplexes
The Waterfall
Fashion Avenue
Kidzania
www.1000lonelyplaces.com
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What is Already Happening
Bangkok, Thailand
Siam Paragon
Opened December 9, 2005
Caters to wealthy and foreigners
One of the Biggest in Southeast Asia
15 Movie Theaters
Bowling Alley
Opera House
Aquarium (Ocean World)
Art Gallery
Brand Name Clothing Stores
Ferrari Car Dealership
Food Gallery
Gourmet Food Halls
International Food
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In Conclusion…
The mall of the future will continue to change and grow. With new ideas and technology constantly coming to fruition, some facets of the futuristic mall cannot yet be grasped. Changes made in the past and present will indefinitely shape the future of the shopping mall; therefore, they must be recognized. Without those alterations, the mall would not be what it is to be in the future. In conclusion, the only thing that is for sure, is that there will be many changes in various aspects of the mall to make the shopping experience more memorable and enjoyable to consumers. As long as there is want, there will be a mall to fill it.
www.virtualgravesite.blogspot.com