The Management Myth

Sales PresentationNovember 10, 2008

Executive Summary

• The Management Myth is a revolutionary book

• Sales are projected to reach 1,042,885 copies• Implementation is key

The Management Myth: Genesis & Structure

A mystifying 10-year career as a management consultant …

… combined with an overly developed historical sense and a fondness for philosophical speculation …

… inevitably led to …

The 4 Questions

A Two-Track Plot

One Big Answer

The Upshot

A 6-Part Target Market

Target Market: Consultants

Target Market: Users & Victims

SALES TARGET: 103,600 COPIES

Target Market: Educational Customers

Target Market: Readers in Management

Target Market: Seekers

Detailed Model: “S” is the Secret

Number Penetration SalesConsultants

From firms Implicated in book 40,900 25.0% 10,225

Other Strategy Consultants 580,000 5.0% 29,000

Non-strategy Consultants 2,856,000 1.0% 28,560 67,785

Users (Senior managers of Forbes 2000) 70,000 20.0% 14,000

Victims (Have worked with consultants) 12,800,000 0.70% 89,600 103,600 Educational Customers MBAs (not included in above categories) 1,575,000 2.0% 31,500

MBA students 280,000 12.5% 35,000

MBA potential applicants 2,000,000 2.5% 50,000

Professors 20,000 25.0% 5,000

121,500 Readers of Management Literature 6,000,000 2.5% 150,000 (not included in above) Seekers 12,000,000 5.0% 600,000 TOTAL 1,042,885

Implementation

• Sell, baby, sell!