Manal Assaad

A marketing specialist with

years of knowledge and

experience in the field, and

creative and professional skills

in social media, branding,

advertising, copy writing,

public relations, art direction,

account management, as

well as many others.

Clients I’ve worked with

Nov 09 - To Date Marketing Strategist at The Manalyst

I founded The Manalyst brand and website to share my

thoughts, ideas, experience in the marketing field, and my

overall online activities under one consistent identity that

reflects who I am.

And it seems that my passion paid off as I got to be known

as one of the influential Social Media strategists and

figureheads in the Middle East.

With the great interest I've been getting in my Social Media

expertise, marketing planning, copy writing, and art

direction, I moved to be a full-time independent consultant

that can provide 360 degrees solutions for a brand. As The

Manalyst, I worked with various brands such as Steiff,

SAMACO, SevenFriday, Harvey Nichols Riyadh, Al Kooheji

Jewelry, Tamayuz Center for Learning Difficulties, and on

projects such as Arabnet as an Official Ambassador, The

2nd Arab Social Media Forum that took place in Riyadh as

The Official Head Ambassador where I also spoke on

“Personal Branding Through Social Media”, and with Eye of

Riyadh as a Social Media Project Manager. I also

participated as a speaker in various social media events

such as with Social Media Club Bahrain, and was

interviewed by channels such as Saudi Channel 2 TV and

Wamda, among others, for discussions on social media

based on my expertise, as well as articles and interviews in

newspapers.

Tamayuz Center is the first of its kind in Saudi as a

center specialized in diagnosing and treating learningdisabilities. I created & have been managing theirFacebook Page and Twitter account since April ‘13.

With the assistance of my community manager, content is weekly developed

based on a client pre-approved theme calendar to educate and engage our

audience.

In a couple of month, Tamayuz Center reached a klout score of 54 (average is

40) indicating very healthy social media management, and reaching thousands

of accounts, many of which are influential people. These insights, including many

others, are monthly reported to the client to keep them updated, and to learn

from them when building next month’s activities.

Clients I’ve worked with

Aug 10 - Mar 11 Communications Specialist at Medialogy Group

Medialogy Group is a Public Relations firm in Jeddah withsister companies in the advertising and production fields.As a Communications Specialist, I set strategies for variousbrands on how to convey their messages to the targetaudience in Saudi Arabia across different communicationchannels.

Most prominently, I assisted big brands such as Mikyajy onstrategically benefiting from their social networks, and otherbrands on launching their social media activities based onwell-thought out strategies to realize their PR objectives.

The main aim from PR through Social Media is not toaccumulate likes and follows, but to ascertain an image inthe minds of genuine fans and followers through onlinecommunications… by creating and maintaining engagingrelevant conversations around the brands.

Apr 09 - June 10 Marketing Advisor at PromaxMedia Company

My job as a Marketing Adviser entails givingrecommendations on all matters involving clients'marketing needs, customer relationship management,public relations, and internal management. I alsohandle copy writing of branding, slogans, and todetailed corporate profile writing in English andArabic, and I often also provide translation services. I'malso handling the task of organizational restructuringand management in the company to enhance overallperformance and efficiency. I'm currently in theprocess of devising a social media plan for Promax toadvance in the market of Saudi Arabia, as well as co-planning for it to take on a stronger role in PublicRelations.

Mar 08 - June 09 English Lecturer at Arab OpenUniversityI taught Pre-Intermediary English with modern methodsthat I devised and applied; my classes always had thehighest grades’ rates, and highest students’ demandsfor enrolment. My teaching method involved activitiespertaining to students’ young ages and their interestsmaking the process of learning a fun and beneficialinteraction rather than a heavy chore. I alwaysinnovated in lessons’ delivery by including variouspresentation aids such as audio (social conversations,recorded interviews, etc.), video(movie clips,commercials, converted powerpoint slides, etc), andinteractive exercises such as games and roleplay. Ialso encouraged my students to widen theirknowledge to other related areas of study byengaging in internet researches, social reports, andrecreational projects.

Clients I’ve worked with

Feb 07 - Sep 08 Account Executive at ProvadoMarketing and Advertising Agency

In the beginning of my marketing career, I handled alot of responsibilities and tasks which helped in shapingme and my future to set me for a bigger role.I got much experience developing campaignsaccording to clients' objectives and goals after I metwith them and helped bring both our visions together.After I developed the campaigns, I worked onimplementing, managing and optimizing them in linewith the set goals. Throughout campaigns, I wouldprovide regular reports on their status, strategy andperformance, both internally to management and toclients. I'd also keep making recommendations alongthe way whenever there was needs for update or achange in strategy and tactics.

Along with campaign management, I arranged foreffective distribution of marketing materials andperformed day-to-day liaison with Management,Creative, Production, Media, and vendors(printinghouse, etc. where applicable) to assure that all tasksconcur with campaign objectives. I also managed theproduction of marketing materials, including productslogans, leaflets, flyers, brochures; sales aids and otherpromotional literature. That involved copy writing andproofreading in English and Arabic, and liaising withdesigners and printers. To make sure that campaignswere developed according to clients' preferencesand needs, I assumed ongoing project-relatedcommunication and presentations, and ensuredeffective account management by regularcommunication with clients.

Clients I’ve worked with

Based on my aforementioned expertise and qualifications, I can provide the

following services:

• Social Media Strategy and Management:

Devising strategies for brands to utilize social media based on their goals, as

well as executing the strategies by managing brands’ accounts or assisting in

the execution.

• Social Media Training:

Designing and conducting training programs in the soft skills of social mediastrategy and management, Facebook marketing, Twitter marketing, Youtube

marketing, and other prominent networks such as Instagram, Pinterest, Tumblr,

etc.

• Social Media Consultation:

Advising brands on how best to utilize social media to achieve their business

objectives after assessment and research of the brands’ specific

requirements.

• Personal Branding Consultation:

Advising individuals on how best to utilize social media to achieve theirpersonal and professional objectives after assessment and research of their

specific requirements.

• Public Speaking:

Giving presentations, conducting seminars, granting interviews, and

participating in events as a speaker or ambassador on various topics of social

media and marketing.

Website: Linkedin:

www.TheManalyst.com www.linkedin.com/in/TheManalyst

Email: Twitter:

Manal.Assaad@TheManalyst.com www.twitter.com/TheManalyst

Mobile:

+966 56 753 9591