the market research society of india(mrsi)

8/12/2019 The Market Research Society of India(MRSI)

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THE MARKET RESEARCH SOCIETY OF

INDIA(MRSI)

Promoting The Needs Of MR In India

B Y: P R A T I K S H YA H U I


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WHAT IS MRSI??

a unique

non-profit

autonomous market research body

formed by a large fraternity of research suppliers

and users spread across India.


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Established in January 1988, the MRSI is at the

forefront of maintaining standards of excellence inthe market research industry.

It is a proactive, dynamic and neutral society,

continually striving to promote the needs of market

research in India.


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responsible for carrying out the path-breaking Socio

Economic Classification (SEC) Study:

which provided the fundamental basis for

classifying urban Indian consumers.

SEC is the cornerstone for consumer classification

for research and for target definition of consumers

for marketing and media purposes


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OBJECTIVES

To promote, protect, improve, market research

To carry out surveys in cities, towns and villages to

investigate use of family planning aids presently

being used to enhance their use by finding out

reasons for refusal or reluctance to take to family

planning and convey this data to the Union andState Ministry of health and social welfare as well

as the family planning association of India,

educational institutes, and other related

organizations


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To carry out surveys in cities of those categories coming

under the term disabled namely deaf, blind, dumb,spastics, orthopedically handicapped, mentallyhandicapped and convey this data to the Ministries bothat the central and state levels as well as educationaland Social Welfare Institutions and organizationsworking for the welfare of the handicapped

To carry out surveys in cities in locations where drugusage is widespread, to gauge extent of drug addictionamong various strata of society, their availability andprices at different locations and convey this informationto the concerned bodies


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THE 3 C STRATEGY

The 'Convince'agenda saw MRSI launching the"MR WORKS!" Seminar to help convince clients ofthe significant value MR can bring by sharing greatCase Studies of MR Applications.

The erstwhile Annual Seminar, MR WORKS! bringsthe market research industry's best practices andcase studies to a public forum, entailingpresentations in a competitive format.


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The'Convert'agenda is being dealt with through an "MR

Symposium", which focuses on enhancing awareness of whatis available within the MR Industry to tackle business andmarketing problems.

Last year, the inaugural MR Symposium 2003 addressedburning issues in business innovation.

This year, the MR Symposium will be focusing on the

research needs of the financial services industry and will begeared to address its vital issues.

This forum provides an opportunity to forge stronger linksbetween agencies and "new" clients from sectors, which arenot hardcore research users.


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The last one 'Collaborate'is a new one for the

coming years. Agencies will get together to dosome pioneering Consumer work, which would

become benchmark for all other


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CORPORATE MEMBERS AND INDIVIDUAL

MEMBERS

1. http://www.mrsi.in/MRSIMembers.pdf

Registration forms:

1. http://www.mrsi.in/MRSI.Individual.Form.pdf

2. http://www.mrsi.in/MRSI.Corporate.Form.pdf
http://www.mrsi.in/MRSIMembers.pdfhttp://www.mrsi.in/MRSI.Individual.Form.pdfhttp://www.mrsi.in/MRSI.Individual.Form.pdfhttp://www.mrsi.in/MRSIMembers.pdf


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the market research society of india(mrsi)

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