the marketing exchange “marketing in the social media age”
TRANSCRIPT
Carl Jarvis [email protected]
Digital Marketing Professional
The Marketing Exchange
“Marketing in the Social Media Age”
Sharing Your Knowledge
& News
The New Wealth Factors The Old Model
PlantCapitalLocation
The New ModelBrand (What You Communicate)Attention (Where & How You Communicate)Relationships (How You Continue To Communicate)
Productise What You Know!
Recognise, Value & Make Tangible…What You Know!
What You Know! Do you have expertise & knowledge you could share with others?
Could you write a report, article, ebooklet, press release, video clip?
What’s going on in your business that would be of interest to others? (And Help Position You As An Expert)
Case Study
Lettings & Property Management Franchise
Home Page - TopIntro VideoSocial Media
LinksFree eMagFree 10 Things
eBookletEducational
Videos
Home Page - MiddleArticleFreeIndex
FeedClient
ReviewsThird Party
Branding
Home Page - BaseFreeIndex
AwardTestimonial
Statement From Influential Person + Photo
Accreditation Logos
Write an eBooklet
Internet Marketing Booklets
10 Things Booklethttp://www.concentriclettings.co.uk/free-ebooklet/
Write an eBooklet
eBooklet AdvantagesLead Generation Capture Device
Draws in Pre-Qualified Prospects
Educates Your Prospect
Shows You’re an Industry Expert
eBooklet AdvantagesDirect Your Social Media Posts To It
Something To Post About
Promote To Your Email List
Can be listed on others websiteshttp://www.propertyinvestor.co.uk/london/exhibitor_profile.asp?ID=124
eBooklet Advantages
Article Magazine
Property Investor News
eProperty Investor News
PR OnlineKeywordsTitleEmboldene
d KeywordsAnchor Text
Links
PR Online – Burke Bros
Published on PRWeb – June 2008
Still Live on Internet, 5 Years Later
With links to Burke Bros website
Still Top of Google
Are Wheelie Bins Appropriate Shipping Boxes for a Family Move to France?” http://www.prweb.com/releases/2008/06/prweb985144.htm
Enterprise Week PR – November 2012Midlands Business News:http://www.midlandsbusinessnews.co.uk/2012/11/shropshire-business-owners-stand-poised-to-boost-their-marketing-results/
Enterprise Week PR – November 2012The e-Innovation Centre website (on their
Facebook):http://www.e-innovationcentre.co.uk/latest-news/45-shropshire-business-owners-stand-poised-to-boost-their-marketing-results
Enterprise Week PR – November 2012ShropshireLive.com:http://www.shropshirelive.com/2012/11/12/free-workshop-to-help-shropshire-business-owners-boost-marketing-results/
Enterprise Week PR – November 2012Shropshire Chamber Website:
http://www.shropshire-chamber.co.uk/training/events/index.html?event_id=755
Your PRThink ‘PR’ Within Your Business
Especially Photo Opportunities
Write a PR Piece
Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
Your PRThink ‘PR’ Within Your Business
Especially Photo Opportunities
Write a PR Piece
Think about Keywords in the Title, Subhead, First Paragraph, Anchor Text.
Your PRPublish it to PRWeb
Send to other PR websites
Publish on Your Own Website
Post on Forums
Tweet about it, directing people to it.
Review SitesFree Index Listing
Heavily Populate & Link From/To
Reviews and Testimonials Policyhttp://www.freeindex.co.uk/profile(concentric-lettings)_379052.htm
Review Sites – FreeIndex
Article Base http://www.articlesbase.com/
High Impact Professional Profile
Shows your professional standing
Articulate Your Views
Inform, Education, Inspire
Article Base http://www.articlesbase.com/authors/sally-lawson/1127272
Video Blogs
BBC Radio Interview
Everyone Has Expertise To Share
Think!!!
What Info Can You Productise, Share &
Make Tangible?& When Are You Going To Start?
Q&A
Questions???
Carl Jarvis [email protected]
Digital Marketing Professional
The Marketing Exchange
“Marketing in the Social Media Age”