THE

F A S H I O N S H O E S & B A G S

brand book

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brand book

WEL COME

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GIVE A WOMAN THE RIGHT SHOES, AND SHE WILL CONQUER THE WORLD.– MARILYN MONROE

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01 MAKING THE RIGHT SHOE

Since 1973, we at Martinelli have been designing

and making shoes and bags with attention to detail,

care and dedication, and a know-how for choosing

the best materials and the highest quality leather.

The result: unique collections that complement

any wardrobe and designs that adapt to the current

trends whilst maintaining our exclusive character.

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02 OURCOLLEC-TIONS

Each collection is inspired by different environments, and it is this versatility that allows us to be part of your day-to-day life.

Working: A simple but current styleFree time: Relaxed, casual, and modernCocktail: Sophisticated and chic

But we are not defined by shoes alone. Bags are also an important part of our identity, as well as our limited edition lines that provide an extra dose of sophistication and exclusivity.

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03BEHIND THE SHOES

From the initial sketch to the point of sale,

creating a pair of Martinelli shoes is an elaborate

process that involves different footwear experts

and craftsmen, whose expertise can be seen in

each pair of shoes.

The best materials are sought to create our

products: proprietary tanned leather, forms,

heels, buckles, weaves... all crafted by expert

hands to ensure they reach the consumers’ feet

in perfect condition.

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04 THE VALUES

Design and trend are the values that the company

focuses on when forming specialized teams

experienced in the fashion and footwear industry.

Our vision for the future, based on these values,

is to position Martinelli in the main fashion capital

cities across the globe.

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05 THEAU-DIENCE

We like people who look for something different,

who appreciate quality and attention to detail.

Our collections are designed for modern and

fashionable people who trust our brand to define

their style. Martinelli gives them that touch of

personality they need in their day-to-day activities.

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06CON-CEPTSTOREWe create stores in harmony with our consumers,

and transmit Martinelli in all senses. Clean lines,

bright spaces, warm corners, trending tones

and different textures make each store a unique

environment.

The Martinelli concept stores are ideal spaces for

exhibiting our collections and transmitting the

power of our brand to the world.

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YOU CAN DO ANYTHING, BUT LAY OFF MY BLUE SUEDE SHOES – ELVIS PRESLEY

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07SO-METHING ELSE

We grow and evolve hand in hand with our clients. Our ways of communicating adapt to them, combining physical means (such as fairs, showrooms, events and our network of stores) with the cyber world to convey a solid image.

Martinelli is present in social networks - such as Facebook, Twitter, Pinterest, and Instagram -

where we generate and share interesting content and interact directly with users.

We also strive to contribute and provide value to the media channels, such as magazines, radio and television - collaborating with fashion journalists and TV hosts, and participating actively in the blogger phenomenon.

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08 THE BRAND

Since its foundation in 1973, Martinelli has established itself

worldwide as a benchmark brand in design and quality.

Currently we are present in more than 1,000 points of sale

across the globe: Russia, Mexico, Spain, China... a brand

with international spirit and vocation.

E S T A B L I S H E D 1 9 7 3

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09THE GROUP

Martinelli has been part of Grupo Pikolinos since 2007. Grupo Pikolinos is one of the main footwear corporations in Spain, and also owns the Pikolinos brand, the benchmark in the national and international comfort-fashion industry.

Numerous recognitions, awards, and references have forged the group’s reputation within the industry. The group contributes to its employees’ social, personal, and professional improvement - considering each one of them as an individual integrated within a team.

The high quality of the materials and the implementation of technology have turned Grupo Pikolinos into a benchmark company within the international footwear and fashion industry.

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JOIN info@martinelli.es US!

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www.martinelli.es