EXCLUSIVETHE NOVEMBER | DECEMBER 2014

Firm Flexible Wax

Epic Hold Color Protect Hairspray

RuleBreaker™

™HardCore

N EW

P LU SINTRODUCING

EXCLUSIVE NEW PRODUCTS

Firm Flexible WaxRuleBreaker

Tousle, texturize, define and control. This modern, firm yet flexible wax designed exclusively for color treated hair breaks all the rules using uniquely elastic, stretchable fibers derived from liquid bamboo allowing you to manipulate, shape, and reshape hair with superior structure and ultimate control.

• Provides maximum pliability, strength and long-lasting control

• Unique viscosity allows you to effortlessly mold, manipulate, shape and reshape hair while providing superior firm hold

• Provides definition and superior texture with a touchable semi-matte finish

• Perfect for sculpting, piecing and spot styling• Alcohol-free, non-drying• Unsurpassed color and heat protection

Just in time for the holidays, check out two NEW revolutionary

formulas exclusively from ColorProof.

STYLE.READY. SET.

Epic Hold Color Protect HairsprayHardCore

This super-holding backstage favorite amplifies, strengthens and provides long lasting brilliant hold and shine. Powerful next generation polymers and natural ceramides lock your look in place with exceptional style memory and unprecedented color and heat protection.

• Amplifies while providing the ultimate long-lasting supreme hold for a flawless finish

• Quick-drying, ultra-fine mist• Provides long-lasting, brilliant shine with style

memory and humidity resistance• Perfect for up-dos, editorial work and

must-hold styles• Unsurpassed color and heat protection• Hands down the best hairspray you’ll ever use

Salon Price $36.00 · Save $12.00 (25%)

PURCHASE3 RuleBreaker Firm Flexible Wax 1.7 oz. RECEIVE FREE1 RuleBreaker Firm Flexible Wax 1.7 oz. PLUS RuleBreaker Easel Card

For a limited time, buy 3 and get 1 FREE of the same for the styling station!

INTRODUCTORY OFFERS

Salon Price $34.50 · Save $11.50 (25%)

PURCHASE3 HardCore Epic Hold Color Protect Hairspray 9 oz. RECEIVE FREE1 HardCore Epic Hold Color Protect Hairspray 9 oz. PLUS HardCore Easel Card

FREE!

3 MIGHTY STYLE, SUPER SAVINGS – 25% OFF2 SECOND DAY SWAGGER

WITH NEW SHOWER CAP!

SAVE59% 25%

OFF!

CHOOSE FROM:LiftIt™ Color Protect Foam Mousse 9 oz.Salon Price $8.25 · Save $2.75 (25%)

OR

HumidityRx Anti-Frizz WeatherProof Spray 5 oz.Salon Price $9.38 · Save $3.12 (25%)

Keep hair high and dry and get extra mileage out of your style with ColorProof’s NEW Lux Shower Cap paired with DrySpell™ Color Protect Dry Shampoo!

PURCHASE1 DrySpell Color Protect Dry Shampoo 6.7 oz.

RECEIVE1 NEW! ColorProof Lux Shower Cap for just $2.00 ($9 Salon Value) PLUS FREE Reusable ColorProof Clutch Bag ($15 Salon Value)Salon Price $15.00 · Save $22.00 (59%)

• Luxury, plush 100% terry liner

• Waterproof outer shell• Smooth and soft,

covered ruffled, elastic edge keeps cap in place for a snug, yet comfy fit

• Oversized design won’t flatten your style while providing 360° protection

Pump up your style with clean lift and/or waterproof your look with super savings on these must-have, color-protecting formulas!

1 For all of you smooth operators, remember usage at the back bar leads to retail sales! Purchase retail sizes of CrazySmooth Anti-Frizz Shampoo or Condition and get your back bar FREE!

CRAZYSMOOTH™ STOCK UP – FREE PROSIZE!

PURCHASE

3 CrazySmooth Anti-Frizz Shampoo 10.1 oz. OR3 CrazySmooth Anti-Frizz Condition 8.5 oz. RECEIVE FREE1 ProSize 25.4 oz. of the sameSalon Price $52.50 · Save $30.00 (36%)

EXCLUSIVE PROMOTIONS

4 Some things are even better together. Purchase one ColorProof fave and receive its perfect pair at 1/2 OFF! Banded together for your convenience.

EVEN BETTER TOGETHER DUOS – SAVE UP TO 25%!

PURCHASE1 SuperPlump™ Volumizing Shampoo 10.1 oz. RECEIVE 50% OFF1 SuperPlump Volumizing Condition 8.5 oz.Salon Price $22.50 · Save $7.50 (25%)

PURCHASE1 PlushLocks™ Leave-In Smooth 6.7 oz. RECEIVE 50% OFF1 CrazySmooth Extreme Shine Treatment Oil 1.7 oz.Salon Price $18.75 · Save $5.75 (23%)

OR

Indulge hair and infuse lightweight, luxurious moisture and unsurpassed color protection deep within.

Give the gift of OMG-smooth, youth-infused tresses with unsurpassed color and heat protection.

WONDERFULLY RICH TRIO MARVELOUSLY SMOOTH TRIO

HOLIDAYEXCLUSIVEThis holiday season indulge, pamper and SAVE! ColorProof provides your clients incredible

opportunities to give the gift of glorious hair with stylish, eco-friendly trio bags and travel sizes alike.

PURCHASE1 SuperRich™ Moisture Shampoo 10.1 oz. 1 SuperRich™ Moisture Condition 8.5 oz. RECEIVE FREE1 AllAround™ Color Protect Working Hairspray 9 oz.

1 ColorProof Designer Logo Tote with Hangtag (a $5 value!)

Salon Price $35.00 Save $17.50 (33%)

PURCHASE1 CrazySmooth Anti-Frizz Shampoo 10.1 oz. 1 CrazySmooth Anti-Frizz Condition 8.5 oz. RECEIVE FREE1 RadicallySmooth™ Anti-Frizz Serum 5.1 oz.

1 ColorProof Designer Logo Tote with Hangtag (a $5 value!)

Salon Price $30.00 Save $16.50 (35%)

L I M I T E D Q U A N T I T I E S A V A I L A B L E N O W W H I L E S U P P L I E S L A S T

Experience the curl of your dreams with these curl enhancing, color protecting faves that never disturb hair’s cuticle.

Good things come in small packages, especially during the holidays. Stuff those stockings with 25% OFF ColorProof 2 oz.!

CAPTIVATING CURL TRIO ALL THE TRIMMINGS

SAVE33%

SAVE35%

Prices and promotions subject to change. Available while supplies last. We reserve the right to correct any print or image errors. Promotion pricing reflects U.S. pricing only. For Canadian pricing contact your distributor.

PURCHASE1 TruCurl™ Curl Perfecting Shampoo 10.1 oz. 1 TruCurl Curl Perfecting Condition 8.5 oz. RECEIVE FREE1 TruCurl Curl Perfecting Crème 5.1 oz.

1 ColorProof Designer Logo Tote with Hangtag (a $5 value!)

PURCHASE• SuperRich Moisture Shampoo • SuperRich Moisture Condition • SuperPlump Volumizing Shampoo• SuperPlump Volumizing Condition• ClearItUp™ Detox Shampoo

Salon Price $3.38 Save $1.12 (25%)

PURCHASE• CrazySmooth Anti-Frizz Shampoo• CrazySmooth Anti-Frizz Condition• PlushLocks Leave-In Smooth• TruCurl Curl Perfecting Shampoo• TruCurl Curl Perfecting Condition

Salon Price $3.60 Save $1.20 (25%)Salon Price $35.00 Save $17.50 (35%)

25% OFF!

SAVE35%

What a year! As we close out 2014 we are thrilled to share that we have reached over 400 million readers this

year alone! Here are some of our latest and greatest press mentions

driving consumers looking for ColorProof to your salon!

MEDIA WRAP UP

EXCLUSIVE NEWS

MAKING MONEY WITH CHARLES PAYNE PROFILES JIM MARKHAM!

ColorProof Founder and CEO Jim Markham made national news when he was recently featured on Fox Business’ Making Money with Charles Payne. In Payne’s Salute to American Success segment he shared Jim’s remarkable story of pulling himself out of

poverty to create a multi-million dollar hair care product empire. In addition, Fox Business.com posted a profile on Jim giving a glimpse into his storied past and the factors behind his remarkable success.

Missed the clip? No worries, check it out by logging on to: http://colorproof.com/colorproof-news/colorproofhair-media.

ALLURE’S 2014 BEAUTY BREAKTHROUGH FINALIST: TRUCURL!The beauty bible has spoken. TruCurl has been chosen as a finalist for Allure’s coveted Beauty Breakthrough Awards. These esteemed awards recognize only the most remarkable ingredient breakthroughs of the year. TruCurl wowed editors with its revolutionary proprietary IllumaCurl Complex™, which includes sugar cane and seaweed to give curls structure and activate curl memory without ever disturbing the cuticle. Covered in print

and online, this sensational honor is sure to send customers looking for TruCurl direct to your salon!

EXCLUSIVE EDUCATION

JOIN OUR ELITE TEAM OF EXPERTSThe ColorProof Artistic Team is rapidly expanding and scouting out talented hairdressers looking to take their careers to the next level. As part of our Artistic Team you will play a critical role in the growth and success of our

brand while building your skill set and credentials. Educate, inspire and exalt the artist within.

Ready to take your career to the next level? Ask your distributor sales consultant about an upcoming training or event near you.

Founders Jim and Cheryl Markham (center), along with International Creative Director, Phillip Wilson (far right), enjoy a moment with ColorProof’s new Platform Artist Team!

Also, congratulations to Savannah Kissell who was promoted to Artistic Specialist III!

CONGRATULATIONS TO OUR NEWEST PLATFORM ARTISTS!ColorProof recently held auditions to promote some well-deserving Artistic Specialists to its top tier, Platform Artist! Welcome and congratulations on this momentous achievement! We look forward to the exciting journey ahead with you all!

Eddie Azara San Diego, CAMichael Bearde Kansas City, KSApril Kircher Charlotte, NCVincent Penley Salt Lake City, UT

Jamie Ploof Minneapolis, MNRuth Tedmori Los Angeles, CATerry Whiddon Ft. Worth, TXChad White Chicago, IL

Our exceptional Platform Team now includes:

EXCLUSIVE NEWS

A S K T H E E X P E R T

S.O.S.WINTER HAIR HELP!The winter party season brings good reasons to get glam, however the cold weather and over-styling

can be extremely damaging to your clients’ locks. Color care authority and ColorProof Founder and CEO, Jim Markham, provides solutions to your top winter hair woes.

C O L O R P R O O F. C O M N E W P O R T B E A C H , C A

@ c o l o r p r o o f h a i r

6010

2 |

20

14 C

olor

Proo

f H

airc

are,

LLC

. A

ll R

ight

s R

eser

ved

.

Parched StrandsFrosty temps and indoor heat leave hair extremely dry. Replenish your clients’ parched locks with a restorative treatment at the back bar. Apply DeepQuench™ Moisture Masque and let it sit for 5 minutes. This moisturizing miracle treatment infuses incredible hydration and shine deep into the hair shaft while repairing and nourishing to revitalize locks. Have your client do the same at home 1 – 2 times a week, or as needed.

Limp LocksThe volume your clients had in the summertime dropped drastically with the temperature. Extreme weather elements and dry air from indoor heaters have left hair lifeless and lacking natural bounce. Pump up your clients’ locks with SuperPlump Volumizing Shampoo and Condition. Follow with LiftIt Color Protect Foam Mousse to infuse clean lift, lasting body and dazzling shine into hair. For extra-energized hair, sprinkle PowderFix™ Texturizing Powder into hair at the root, for added volume and texture while prolonging color life.

StaticThe lack of humidity in the air, indoor heating, and friction from hats, sweaters and scarves create static electricity and unruly flyaways. Combat static by adding a few drops of CrazySmooth Extreme Shine Treatment Oil to your ColorProof condition or masque of choice. Follow with a few more drops of oil mixed with PlushLocks Leave-In Smooth before styling and a few drops after styling to give hair an extra moisture boost, while nourishing and drastically reducing static.

Breakage & FrizzWinter’s dry air and heat styling are to blame for extra-fragile strands prone to breakage and frizz. Take precaution and strengthen hair using CrazySmooth Anti-Frizz Treatment Masque at the back bar to fortify strands and restore elasticity and tensile strength. In addition, spritz PureRelease™ Instant Detangle on damp hair prior to detangling to nourish and reduce breakage while keeping hair manageable and extending color life. Have your clients do the same at home!

WickedGood™ Weightless Shine Spray• Ultra-fine mist instantly provides weightless, brilliant shine

• Nourishes and restores youthful luster

• Smoothes cuticle and eliminates flyaways creating incredibly reflective surface shine

• Seals in moisture while locking out humidity

• Provides a final layer of essential color and heat protection

• Perfect for daily use and excellent for adding shine to upstyles!

O U R M A N E M U S T - H A V E F O R H O L I D A Y H A I R

S T E A L T H E L O O K : B E A U T Y & T H E B R A I D

A little bit boho, a little bit glam, braids gain popularity as the “it” upstyle of the season. Here are

some expert tips to help you hone your braiding technique:

Braid hair when it is damp and be sure to apply FiberBlast™ Texture Crème throughout. This will give hair pliability and texture to catch loose ends, even on layered hair.

For hair that is already dry, spray with DrySpell™ Color Protect Dry Shampoo to add texture and grip to hair.

Prior to braiding, section hair and, lightly mist with AllAround™ Color Protect Working Hairspray to keep each section separate and prevent pieces from falling out.

Begin braid by taking a very small section right at part/hairline and split it into three sub-sections.

To achieve a “fatter” braid, braid inside out, looping the middle section over and under the outer sections, while adding hair to each section. Once the braid is complete and secured with a clear elastic, tug lightly at each loop, starting at the top and working your way down to loosen and make each loop appear thicker.

Criss-crossing braids either in the back or on top of the head is a great way to make simple braids look more intricate. It’s also good for hiding the ends and elastics.

Messy is okay! Slightly messy braids appear romantic and ethereal. If need be, tuck away any unwanted strands by smoothing into place with fingertips using RuleBreaker Firm Flexible Wax.

Once your style is complete, spray all over with HardCore Epic Hold Color Protect Hairspray to set your style.

Finish with an all over mist of HumidityRx Anti-Frizz Weatherproof Spray to eliminate frizz and flyaways. Voila!

1

2

3

4

7

8

9

6

5

Want to keep up with the latest ColorProof news? Get on our list by visiting colorproof.com today so you can receive new product information, styling tips, hot off the press mentions and more directly to your inbox!

S T A Y C O N N E C T E D