the mckinney foundation: digital media marketing strategy
DESCRIPTION
Digital media marketing strategy presentation for The McKinney Foundation.TRANSCRIPT
Presented by Rachele Petty
2011 2nd Annual “Celebrating a Healthy Detroit” Expo
300+ in attendance
20+ company sponsors
Goal: To increase community awareness of The McKinney Foundation in order to maximize impact on the metro Detroit community
Become a trusted source of information for consumers to regularly visit
Reach the citizens of metro Detroit
www.mckinneyfoundation.org
www.facebook.com/mckinneyfoundation
@TMF210org
www.linkedin.com/mckinneyfoundation
$2.0 by 12.31
Earned revenue$600K
Sponsorships & donations
$1.4 m
2012 3rd Annual “Celebrating a Healthy Detroit” Expo
1,000+ in attendance
20+ company sponsors