the media are all about writing frank baker [email protected] media literacy clearinghouse ...

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The media are The media are all about writing all about writing Frank Baker Frank Baker [email protected] [email protected] Media Literacy Clearinghouse Media Literacy Clearinghouse www.frankwbaker.com www.frankwbaker.com November 7, 2007 November 7, 2007

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Page 1: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

The media are The media are all about writingall about writing

Frank BakerFrank [email protected]@aol.com

Media Literacy ClearinghouseMedia Literacy Clearinghousewww.frankwbaker.comwww.frankwbaker.com

November 7, 2007November 7, 2007

Page 2: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007
Page 3: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Media MessagesMedia Messages

Oft quoted statistic:Oft quoted statistic:

On a typical day, we come in contact On a typical day, we come in contact with an average of 3000 media with an average of 3000 media messagesmessages

Page 4: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

M= multitaskingM= multitasking

Page 5: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

In a world dominated by digital In a world dominated by digital technology and visual text, it is vital technology and visual text, it is vital to equip all students with the skills to to equip all students with the skills to communicate effectively. They must communicate effectively. They must grow up knowing how to interpret the grow up knowing how to interpret the visual messages with which they are visual messages with which they are constantly bombarded, and as constantly bombarded, and as importantly, they must know how to importantly, they must know how to express themselves in this medium. express themselves in this medium.

Page 6: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Teaching with/about mediaTeaching with/about media

“ “Movies, advertisements, Movies, advertisements, and all other visual media and all other visual media are tools teachers need to are tools teachers need to use and media we must use and media we must master if we are to master if we are to maintain our credibility in maintain our credibility in the coming years.”the coming years.”

Jim Burke, fromJim Burke, fromThe English Teacher’s CompanionThe English Teacher’s Companion

Page 7: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Teaching with/about mediaTeaching with/about media

The problem:The problem:Most teachers have no background on Most teachers have no background on how to teach the “languages of media”how to teach the “languages of media”

The solution:The solution:

Media literacy:Media literacy:critical thinking about mediacritical thinking about media

Page 8: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

The media are all about The media are all about writingwriting

Radio (music)Radio (music) Television (shows, commercials)Television (shows, commercials) Film (scripts)Film (scripts) Internet (web pages, podcasts, blogs)Internet (web pages, podcasts, blogs) Photography (visual literacy)Photography (visual literacy) Journalism (TV, newspapers)Journalism (TV, newspapers) Advertising/PRAdvertising/PR

Page 9: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Media Literacy/Media Literacy/Core conceptsCore concepts

All media are constructionsAll media are constructions Media use unique languages with their Media use unique languages with their

own set of rulesown set of rules Media convey values and points-of-viewMedia convey values and points-of-view Different people interpret the same Different people interpret the same

media differentlymedia differently Media are concerned with power/profitMedia are concerned with power/profit

Source: Center for Media LiteracySource: Center for Media Literacy

Page 10: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Critical thinking questionsCritical thinking questions

Who created this message? (authorship)Who created this message? (authorship) For what purpose was it made?For what purpose was it made? For whose eyeballs (audience) is it intended?For whose eyeballs (audience) is it intended? What techniques does it use?What techniques does it use? Who or what might be omitted and why?Who or what might be omitted and why? What does the message mean? What does the message mean?

How do I know?How do I know? Who benefits from the message?Who benefits from the message?

Page 11: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Teaching scriptwritingTeaching scriptwriting

“ “If video is how we are If video is how we are communicating and communicating and persuading in this new persuading in this new century, why aren't more century, why aren't more students students writing screenplayswriting screenplays as part of their schoolwork?“as part of their schoolwork?“

Heidi Hayes JacobsHeidi Hayes Jacobs Ed Consultant Ed Consultant

Page 12: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007
Page 13: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Script formatScript format

VIDEOVIDEO AUDIOAUDIO

everything that is seeneverything that is seen everything that is heardeverything that is heard(narration, sound effects, (narration, sound effects, music)music)

Page 14: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Language of TV/FilmLanguage of TV/Film

CamerasCameras LightsLights AudioAudio Editing (aka post-production)Editing (aka post-production) Set designSet design CostumesCostumes Actors: non-verbal expressionActors: non-verbal expression

Page 15: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

ExamplesExamples

Cell Phone Cell Phone commercialcommercial

ScriptScript

Page 16: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

ExamplesExamples

VISA Ad VISA Ad CommercialCommercial

Questions (refer to handout)Questions (refer to handout)

Page 17: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007
Page 18: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

ExamplesExamples

Toy AdvertisingToy AdvertisingCinderella’s Magical Talking VanityCinderella’s Magical Talking Vanity

Page 19: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

ExamplesExamples

Public Service Announcement (PSA)Public Service Announcement (PSA)

“Think Before You Post”“Think Before You Post”

Page 20: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Motion PicturesMotion Pictures

Page 21: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007
Page 22: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Ever seen a screenplay?Ever seen a screenplay?

Page 23: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

StoryboardsStoryboards

Page 24: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007

Adapting a novelAdapting a novel

video

Page 25: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007
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New ResourcesNew Resources

Publisher: NCSS NCTEPublisher: NCSS NCTE

Page 27: The media are all about writing Frank Baker fbaker1346@aol.com Media Literacy Clearinghouse  November 7, 2007