LANGUAGE NOTE

-The verbs corresponding to the noun ‘hype’ are hype or hype up.

- Events can be hyped or hyped up by the media.

Особенности публицистического стиляThe Media

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1. Media partners I. Look at the extracts and then complete the tasks by combining the word ‘media’ with the other words in the box below the numbered questions. Translate the sentences into Russian.

1. After waiting weeks for a day when it would get maximum media exposure, the Labour Party launched its new policies for industry on February 25th – just as the Gulf War got going.

2. The trial of Bruno Hauptmann for the 1932 kidnapping of aviator Charles Lindbergh’s baby attracted media attention unlike any seen before.

3. The government has been particularly annoyed at the involvement of the French state in what they are calling a hostile media campaign.

4. Black had set his heart on the ‘News’, which he saw as a key part of his plan to build a worldwide media empire.

5. The thought of a quiet ceremony and a small dinner party to follow is becoming more attractive to stars as they watch publicised marriages like Elizabeth Taylor’s being transformed into media circus.

6. The director of the campaign for the homeless said yesterday’s government announcement is no substitute for a proper national housing policy. “We were quite upset about the amount of attention this announcement was given, and the amount of media hype that went on around it. Actually there was no new money and it was not a new initiative.”

7. Those people ought to be our priority. I don’t think they would be best pleased to hear this domestic squabble about the leadership of the Conservative Party being hyped up by the media at this sort of time.

8. Reporters were kept away from the group when they arrived from Nairobi amid fears that any media coverage of the event might compromise their safety.

Find three expressions referring to what media give or show if they talk about something.

Find one expression for a very big media organization, perhaps one containing newspapers and TV stations.

Find one expression meaning excitement generated by the media not justified by reality.

Find one expression meaning a period of coverage in different media organized to change people’s opinions about something or someone.

Find one expression showing disapproval describing an event dominated by the presence of the media.

2. Media partners II. Make combinations with ‘media’ from the box below and use them to complete the extract. (In extract c, it’s not possible to find the exact word.)

Find one expression meaning an expert on using the media. Find one expression for an expert on the media as a business. Find one expression meaning someone who gives their opinion using the media. Find one expression for someone who reports on the media in the media. Find one expression for the head of a media organization.

correspondentanalyst guru tycoon mogul

pundit magnate

Особенности публицистического стиляThe Media

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a. Estimates by Browen Maddox, media ……………………………….. at Kleinwort Benson Securities are that the company will lose more than £330 million this year.

b. But it is not the economists and media ………………………………. who matter. he people who have been driven to fury by the finance minister are those who have lost their livelihoods.

c. …another satellite network, Sky Television, owned by the media ………………………………. Mr Rupert Murdoch.

d. The Palace had claimed that Fergie had hired top media ………………………………. Sir Tim Bell to handle publicity on her behalf.

e. For the past three years he had been chairman of the Thames Television and had been due to retie shortly because of his ill-health. Our media ………………………………., Torin Douglas, looks back at his career.

PEOPLE IN THE NEWS

anchor anchorman anchorwoman anchorperson

News programmes may be hosted, fronted, or anchored by anchors famous in their own right, sometimes more famous than the people in the news.

In more traditional news programmes, the news is read by a newsreader or newscaster: newscaster is now a rather old-fashioned word.

Reporters and correspondents, or television journalists, make reports. They and the camera operators who go with them are news gatherers. Together they form TV crews.

Broadcasters are TV and radio organisations, the people working for them, or, more specifically, the professional media people who actually participate in programmes.

anchor a news programmefront a news programmenewsreadernewscasterreportreportercorrespondentTV crewnews gatherer

broadcaster

3. Find eight key words referring to people who work in the news media.

GOSSIP AND CELEBRETIES

Особенности публицистического стиляThe Media

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4. Put the words into gaps.

doorstepping

bug

bugging

invasion of privacy

intrusive reporting

paparazzi

breach of privacy

Celebrities, as well as more ordinary people, complain about …………………………….. or a …………………………….. when they feel their private lives are being examined too closely.

They complain about …………………………….. techniques like the use of …………………………….., photographers with long-lens cameras who take pictures without the subject’s knowledge or permission. Other intrusive methods include …………………………….., waiting outside someone’s house or office with microphone and camera in order to question them, and secretly recording conversations by …………………………….. rooms with hidden microphones, or …………………………….. .

5. Study the following information and complete the gaps in the text.

libel sue for libel libel damages

libel action

actionable

writ issue a writ

lawsuit

In some countries, you can take legal action and sue newspaper editors for invasion of privacy: different countries have different laws about what breaches of privacy are actionable.

You may also sue for libel in a libel action, if you think that you have been libeled: in other words, that something untrue, and that damages your reputation, has been written about you. When someone starts legal action for libel, they issue a libel writ.

In both cases, the objective of the lawsuit is financial compensation in the form of damages.

a. lawsuits c. paparazzi e. photographers g. scoopb. privacy c. paparazzo f. photography h. celebrity

Особенности публицистического стиляThe Media

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6. Study the words below and translate the sentences into Russian.

gagwatchdog toothless watchdogcensorshipstatutory controlscrackdownclampdown

press freedom freedom of the press

Governments that limit press freedom are accused of gagging the press. This may take the form a voluntary code of practice overseen by a body referred to informally as a watchdog. If the watchdog is ineffective, it is described as toothless.

If this is not enough for the government, it may impose statutory (legally enforceable) controls. The authorities are then described as cracking down or clamping down on the press. They may also be accused of press censorship and limiting press freedom or the freedom of the press.