THE MEDIA’S INFLUENCE ON YOUTH

TODAY

TV & Advertising Quiz 1. If you watch TV for four hours straight (no

breaks, no leaving to grab a snack), approximately how many ads would you see?

A. 20B. 50C. 100 D. 500

2. The average amount of time per week that American kids ages 2 to 17 spend watching television is…A.7 hoursB.10 hoursC.12 hoursD.19 hours

3. Which of the following are tactics used in the media to make people appear more perfect than they are in real life?

A. Body doublesB. Airbrushing and computer

graphicsC. Professional make-up artistsD.All of the above

4. There is no doubt that most fashion models are thin. If an average woman is 5 feet 4 inches tall and weighs 140 pounds, what is the average height and weight of a model?

A. 5 feet 4 inches tall, 130 pounds

B. 5 feet 6 inches tall, 130 pounds

C. 5 feet 11 inches tall, 117 pounds

D.5 feet 11 inches tall, 108 pounds

TV Advertising FactsYoung People view more than 40,000 ads per year on TV alone.By 18, a U.S youth will have seen 20,000 simulated murders & 200,000 acts of violenceThe average U.S. youth watches television 25 hours per weekThe top 10 TV shows for teenagers:

The Secret Life of an American Teenager Family Guy Degrassi Gossip Girls Drake & Josh South Park Friends The Office Zoey 101 Full House

An Actual Ad Ran during the Flinstones1960-1966

Were they targeting youth even back then?http://www.youtube.com/watch?v=ntrsMAlIQWA

TV & Violence Television violence can lead to imitation Children often behave differently after they’ve been

watching violent programs on TV. They are more likely to strike out at playmates, argue, disobey authority, and are less willing to wait for things

Media violence may cause aggressive and antisocial behavior, desensitize viewers to future violence, & increase perceptions that they are living in a “mean & dangerous world.”

“Not every child who watches a lot of violence or plays a lot of violent games will grow up to be violent…but, just as every cigarette increases the chance that someday you will get lung cancer, every exposure to violence increases the chances that someday a child will behave more violently than they otherwise would.” ~Ibid

Print Media More than 160 magazines are now

targeted at youth

Young people see 45% more beer ads and 27% more ads for hard

liquor in teen magazines adults do in their magazines

Tobacco manufacture

rs spend $11.2 billion

per year and alcohol

manufacturers spend

$5.7 billion per year to

entice young

people to “just say

yes”

If you smoke, you can

get married and be

happy???

Wayne McLaren, American actor, became famous worldwide as

"Marlboro Man" on cigarette ads. His lung cancer was diagnosed at age 49. He died in 1992, aged 51. Before his death he fought to ban of tobacco

advertisements.

Another Target Aimed Toward Youth

Joe Camel,Spokesperson…or shall we say

animal…until 1998’

If you smoke this cigarette, you can be this cool.

Cartoon Characters Banned…

…but, we now have candy-flavored cigarettes…hhhmmm!

“Today’s teenager is tomorrow’s potential regular customer, and

the overwhelming majority of smokers first begin to smoke

while still in their teens … The smoking patterns of teenagers

are particularly important to Philip

Morris.”- (1981 Philip Morris internal document)

More Ads Aimed at Youth

Instead of this…

Maybe it should look like this…

or, instead of….

We can use….

This….

Or….

or

Real Ads…

The Internet Nearly 96% of children ages 9-17 have used social-

networking sites 58% of teens post information about where they

live on-line…1 in 10 teens post their cell phone on-line

69% of teens regularly receive messages from people they don’t know & most do NOT tell a trusted adult

What you need to know: Sexual relationships between adults & youth are criminal It is dangerous to explore curiosity about sex online,

especially when talking with strangers There are people online that try to groom & seduce youth

Movies, Music, & Celebrities

By age 18, a U.S. youth will have seen 16,000 simulated murders and 200,000 acts of violence

Teen movies often portray risky behaviors as cool. Reckless driving Dangerous stunts Casual sex Drug, alcohol, tobacco use Disrespectful behaviors Casual violence

Music + Teens Study522 girls between the ages of 14-18 from

non-urban, lower socio-economic neighborhoods were asked to view “gangsta” rap music videos for at least 14 hours per week over the course of one year. Here are the findings: The girls were

Three times more likely to hit a teacherOver 2.5 times more likely to get arrestedTwice as likely to have multiple sexual partners1.5 times more likely to get an STD, use alcohol

or drugs.

Influences on Youth

Britney Spears & Co.

Jessica Simpson

Amy Winehouse

Lindsey Lohan

Josh Hamilton

http://www.youtube.com/watch?v=D5H2IDo0fIA

http://www.youtube.com/watch?v=3W83oPhgYso

Brian

Welch

Who Dat Is? High school dropout History of family violence, drug-use,

prejudice and legal issues Glorified drugs and violence publicly Sent to prison for assaulting and

battering a former employee Shot 5 times during a robbery Found guilty of sexually assaulting a

female 120 days in jail for probation violations

Several encounters w/ police officers due to public confrontations

Hit by 4 bullets which led to respiratory failure and cardiopulmonary arrest which ultimately led to death at 25 years of age.

By twenty years of age this person: had been arrested eight times was the subject of two wrongful-death

lawsuits involving a six-year-old boy who was killed after getting

caught in gang-war crossfire between his/her gang and a rival group

A police officer

Quotes by…“My major thing growing up was I couldn't fit in.”

“The addict in _____ is dead. The excuse maker in _____ is dead. The Vengeful _____ is dead.

The _____ that would stand by and let dishonorable things happen is dead. God let me live for me to do something extremely

extraordinary, and that's what I have to do.”

“My only fear of death is coming back to the streets reincarnated.”

Tupac Shakur

6/16/71-9/13/96

“If we really are saying that rap is an art form, then we got to be more responsible for our lyrics. If you see everybody dying because of what you are saying, it don’t matter that you didn’t make them die, it just matters that you didn’t save them”

Celebrities that have been in Rehab

Robin Williams

Robert Downey, Jr.

EminemBen AffleckNick CarterKeith

RichardsJoaquin

PhoenixElton JohnKurt CobainCourtney

LoveWhitney

Houston Bobby Brown

Kelly OsborneChevy ChaseRandy MossNaomi CampbellPatrick SwayzeHaley Joel OsmentAnna Nicole SmithOzzy OzborneJenna BushMel GibsonMatthew PerryCharlie SheenKate MossRay Charles

Johnny DeppBritney SpearsDrew BarrymorePrince HarryMartin LawrenceLindsey LohanAlice CooperDemi MooreNicole RichieOJ SimpsonMike TysonJoe NamethBo Bice

http://www.youtube.com/watch?v=tRDzyT3ogjE&feature=related

Who are our Influences?

Body ImageNational Institute on Media & the Family Surveys say:

40% of 9-10 year olds have tried to lose weight 10 year old girls AND boys told researchers

they were dissatisfied with their bodies after watching a Brittany Spears music video or an

episode of Friends. The amount of time an adolescent watches

soaps, movies, and music videos is associated with their degree of body satisfaction and

desire to be thin At age 13, 53% of girls are “unhappy with their

bodies.” By 17, it grows to 78%.

AppearanceBody Image & Advertizing found:

By 17 years old, girls see over 250,000 commercial messages through the media: 9% have a direct message about 50% magazine ads & 56% TV ads use beauty to make

their product more appealing Exposure to idealized body images lowers a

woman’s satisfaction with their own appearance 75% of “normal” weight girls see themselves as

overweight Today’s fashion model weighs 23% less than average

women 7% women ages 18-34 have a 7% chance of being thin

as a catwalk model & 1% chance of being as thin as a supermodel

The diet industry makes about $33 billion each year

Boys & Body Image As the media raises the standard &

idealizes well-built men, many men are becoming more insecure about their body appearance.

Increased muscularity in action figures = unrealistic view of “normal” Obsessive weight training Use of anabolic steroids More dietary supplements

90% of teens with eating disorders are girls, but boys are less likely to acknowledge this issue.

Boys, 9-14, are 65% more likely to turn to smoking

Reality vs. Media

Kristen Stewart

Jennifer Hudson

Tyra Banks

Miley Cyrus

Beyonce

Rhianna

Oprah Winfrey

50 Cent

What is Real Beauty?

http://www.dove.us/#/features/videos/default.aspx[cp-documentid=8354359]/