the medium is the message by patrick vlaskovits

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The Medium is the Message: The One Growth Hack to Rule Them All Lean Startup Conference – December 2013 Patrick Vlaskovits @Pv

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The Medium Is the Message by Patrick Vlaskovits @Pv Superpowered The Lean Startup Conference 2013 http://leanstartup.co/

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Page 1: The Medium Is the Message by Patrick Vlaskovits

The Medium is the Message:The One Growth Hack to Rule Them All

Lean Startup Conference – December 2013Patrick Vlaskovits@Pv

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Discoverer of Penicillin?

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Innovative products don’t fit in existing channels.

Innovative products demand innovative context and mediums.

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Brownie Wise, GrowthHacker

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Lean Startup Experimentation

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@Pv