the medium is the message oms sea- scott roth
TRANSCRIPT
- 1. MEDIUM THEIS THEMESSAGEonline marketing summitJ U L Y2 0 0 9 SCOTT ROTHDIRECTOR, PRODUCT [email protected]
2. THREE TAKEAWAYS 1.EMAIL ISNT OPTIONAL 2. EMAIL IS SOCIAL. SOCIAL NEEDS EMAIL. 3. HOW TO MAXIMIZE ROI WITH EMAIL PLUSwww.EXACTTARGETinACTION.com 3. WE LIVE INCRAZY TIMESwww.EXACTTARGETinACTION.com 4. KINGDOMS ARE CRUMBLING www. EXACTTARGETinACTION .com 5. FANS ARE NOW REVOLUTIONARIES www. EXACTTARGETinACTION .com 6. FOOD WANTS US TO WATCH MORE TELEVISION www.EXACTTARGETinACTION.com 7. TELEVISION WANTS US TO WATCH MOREINTERNETwww.EXACTTARGETinACTION.com 8. UNANTICIPATED CONSEQUENCES www. EXACTTARGETinACTION .com 9. ADDRESSABLE VOICE - TWITTER S M S M O B I L E E M A I L EMAIL INSTANT MESSAGING DIRECT MAIL - TELEPHONE $45) (source: DMA) www. EXACTTARGETinACTION13 .com 14. EMAIL IS NOW MUCH MORE THANNEWSLETTERSwww. EXACTTARGETinACTION14 .com 15. EMAIL PLUSwww. EXACTTARGETinACTION .com 16. EMAIL + C R M PERSONAL RESPONSEwww. EXACTTARGETinACTION .com 17. EMAIL + CRM CUSTOMIZED PRODUCT INFORMATION www. EXACTTARGETinACTION .com 18. EMAIL + CRMLEAD NURTURING www. EXACTTARGETinACTION .com 19. EMAIL + CRM RESELLER EDUCATION www. EXACTTARGETinACTION .com 20. EMAIL + ANALYTICS INTELLIGENT MESSAGING www. EXACTTARGETinACTION .com 21. EMAIL + ANALYTICS TRIGGERED RE-MARKETING RE- www. EXACTTARGETinACTION .com 22. EMAIL + ANALYTICSLIVE OFFERS www. EXACTTARGETinACTION .com 23. EMAIL + ANALYTICS BEHAVIORAL MESSAGING www. EXACTTARGETinACTION .com 24. EMAIL + VIDEO ENHANCED EXPRESSION www. EXACTTARGETinACTION .com 25. EMAIL + VIDEOEMBEDDED VIDEO www. EXACTTARGETinACTION .com 26. EMAIL + SOCIALACTION AMPLIFIEDwww.EXACTTARGETinACTION.com 27. EMAIL + SOCIAL ORIGINAL VIRAL www.EXACTTARGETinACTION.com 28. EMAIL + SOCIAL BUILDING COMMUNITYwww.EXACTTARGETinACTION.com 29. EMAIL + SOCIAL CONSUMER CONTENT 30. EMAIL + SOCIAL THE SOCIAL FORWARDwww.EXACTTARGETinACTION.com 31. EMAIL + SMSMOBILE IMMEDIACY www. EXACTTARGETinACTION .com 32. EMAIL + SMS MOBILE CAPTURE www. EXACTTARGETinACTION .com 33. EMAIL + SMS MOBILE ACTION www. EXACTTARGETinACTION .com 34. EMAIL + VOICE PERSONAL POWER www. EXACTTARGETinACTION .com 35. EMAIL + VOICEEVENT REMINDERS www. EXACTTARGETinACTION .com 36. EMAIL + VOICE STAR- STAR-STUDDED REMINDERS www. EXACTTARGETinACTION .com 37. THE CONNECTINGTHREADTHE FAN-CENTRICwww. presentswww. FANMAILMARKETING 37 .comEXACTTARGETinACTION.com 38. 1. SERVE INDIVIDUALSTHE FAN-CENTRIC www. presents www.FANMAILMARKETING38 .com EXACTTARGETinACTION .com 39. 2. HONOR THEIR PREFERENCESCOMMUNICATION CONTENT FREQUENCY CHANNELTHE FAN-CENTRICwww. presentswww. FANMAILMARKETING 39 .comEXACTTARGETinACTION.com 40. 3. DELIVER TIMELY, RELEVANT CONTENT THAT IMPROVES THEIR LIVES THE FAN-CENTRICwww.presents www.FANMAILMARKETING40 .com EXACTTARGETinACTION .com 41. SANITY IS THE MESSAGE 41 42. Get This New White Paper! Expanding the Reach of EmailThrough Social Networks How marketers are planningto integrate email and socialmedia programs in 2009 Key social mediaobservations from B2B andB2C marketers How major companies likePowell's Books, Carmex, andTripAdvisor are using socialmedia 43. TEXT NOW TO GET THE NEW WHITEPAPER! 1. OPEN A NEW TEXT MESSAGE ON YOUR CELL PHONE 2. TEXT OMS [email protected] to 38767E X : OMS s r o t h @ e x a c t t a r g e t . c o m 3. HIT SEND (note: your phone # will not be saved)www.EXACTTARGETinACTION 43.com 44. EMAIL: [email protected]:blog.exacttarget.com www.THE FAN-CENTRICwww.FANMAILMARKETING presentsEXACTTARGETinACTION44 .com .com