The Meetings Report: Five Game-Changing Tactics Redefining

Education Strategy and SuccessAaron Wolowiec | Event Garde

Status QuoRisk Taking

(bonus content)

↠ Background

↠ Recommendations

↠ Strategic planning

↠ Next steps

↠ Wrap-up

Professional Development Landscape

• Industry best practices • Member expectations• Volume of education• Access to information• Competition

– Social media– Webcasts– Online resources

• Free/low-cost options• Immediate gratification

• Learner-directed• Informal learning

– Blogs– Whitepapers– Listservs

• Resources– Money– Time– Travel

• Opportunity costs• Information overload

Redefine how

success

is measured.

Drumroll,

please.

Tactic 1:Diversify Revenue

Diversify Revenue

• Percentage of annual revenue attributable to conventions, exhibits and meetings

• Type and number of meetings• Exhibitions and sponsorships• Credentialing programs• Major meeting/annual income ratio

Strategy 1:

Action item Resource(s) Completion date

1.

2.

3.

Accountability partner/team: Your turn.

Tactic 2:RewardDifference

Reward Difference

• Unique identity, culture and experience• Greater variation, creativity and innovation• Diversity of thought• Function leaders/staff• Speaker bureau and CVB services• Methods used to identify prospective speakers • Decisions about professional speakers/venues

Strategy 2:

Action item Resource(s) Completion date

1.

2.

3.

Accountability partner/team: Your turn.

Tactic 3:Value

Context

Value Context

• Your members, organization and industry• Position titles/salaries• Total number of concurrent sessions• Percentage of members attending major

meeting • Industry speaker compensation packages• Form and content of formal evaluations

Strategy 3:

Action item Resource(s) Completion date

1.

2.

3.

Accountability partner/team: Your turn.

Tactic 4:Maximize

Opportunities

Maximize Opportunities

• Relevant, competitive and sustainable

• Change and experimentation

• Industry standards, practices and networks

• Internship programs

• Blended learning• Digital meetings• Outsourcing meeting

planning activities• Optimizing speakers• Collecting evaluations• Live video streaming

Strategy 4:

Action item Resource(s) Completion date

1.

2.

3.

Accountability partner/team: Your turn.

Tactic 5:PrioritizeLearning

Prioritize Learning

• Logistics vs. learning/networking• Utilize professional/ industry speakers• Schedule intentional speaker follow-up • Call for presentations • Speaker preparation• Measure learning• Verify expanded speaker submissions

Strategy 5:

Action item Resource(s) Completion date

1.

2.

3.

Accountability partner/team: Your turn.

1. Diversify revenue

2. Reward difference

3. Value context

4. Maximize opportunities

5. Prioritize learning

• Refine your ideas• Implement your ideas• Check in with your

accountability partner• Evaluate outcomes• Repeat the process

• Elevate the quality and sophistication of your programs

• Build the reputation of your meetings department

• Improve your organization’s bottom line

Leave a business card…

I’ll email the slide deck.

Aaron D. WolowiecMSA, CAE, CMP, CTA

(616) 710-1891aaron@eventgarde.comwww.eventgarde.com www.aaronwolowiec.com

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