the meetings report seminar
DESCRIPTION
Aaron delivered this presentation during the MSAE-sponsored Meetings Report Seminar on Wednesday, Feb. 13, 2013, in Okemos, MI.TRANSCRIPT
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The Meetings ReportSeminar
Wednesday, Feb. 13, 20139 a.m. – 12 p.m.
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@AaronWolowiec
AaronWolowiec.com
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Learning Road Map
• Outcomes• Background• Report review• Survey data• Break• Carousel activity• Five recommendations• Final thoughts• Wrap-up
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ENGAGEMENT
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1. Benchmarking data
2. National surveys
3. Michigan experience
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Partners
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Alex Kontras
Kristen Parker
Aaron Wolowiec
Cheryl Ronk
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1. Senior education/professional development staff
2. Association meetings
3. Professional speaker hiring practices
4. Industry speaker preparation and compensation
5. Meeting evaluation practices
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1. 65 questions
2. Web-based survey
3. April 4, 2012 to May 7, 2012
4. Sent to 277 organizations
5. 67 responses
6. Response rate of 24 percent
7. Informative, but not definitive
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1. Background
2. Table of contents
3. Key recommendations
4. Narrative
5. Annual budget comparisons
6. 18 tables and three figures
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1. First-ever Michigan association meetings industry survey
2. Countless data, insights and trends
3. Benchmarking metrics/statistics
4. Instructive, actionable and universal tactics
5. Annual association education strategy
6. Redefines how success is measured
7. Valuable to both associations/industry partners
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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Survey DataNumber Section1 Organization demographics2 Function leader3 2011 meetings calendar4 Professional speakers5 2011 major meeting6 Industry speakers7 Evaluations
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1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
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Diversify Revenue
• Increase percentage of annual revenue from meetings
• Leverage exhibitions and sponsorships
• Consider developing credentialing programs
• Maximize major meeting income
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Diversify Revenue
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Reward Difference
• Function leaders/staff• Speaker bureau services • CVB services• Methods used to get
ideas about speakers • Decisions about
professional speakers • Decisions about major
meeting venues
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Reward Difference
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Value Context
• Position titles/salaries• Total number of
concurrent sessions• Percentage of members
attending major meeting • Industry speaker
compensation packages• Form and content of
formal evaluations
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ValueContext
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Maximize Opportunities
• College/university internship programs
• Blended learning and digital meeting formats
• Outsourcing meeting planning activities
• Optimizing speakers• Collecting evaluations• Live video streaming
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MaximizeOpportunities
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Prioritize Learning
• Utilize professional/ industry speakers
• Schedule intentional speaker follow-up
• Call for presentations • Speaker preparation• Measure learning• Verify expanded
speaker submissions
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PrioritizeLearning
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1. Diversify revenue
2. Reward difference
3. Value context
4. Maximize opportunities
5. Prioritize learning
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Next Steps
• Refine ideas– Action items– Resources– Completion dates
• Implement ideas• Accountability– Partner/team
• Evaluate/repeat
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Final Thoughts
• Business as usual is not an option• Evaluate current education strategies• Operationalize the report’s key
recommendations • Develop actionable next steps• Implement new strategies within this
calendar year
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• Elevate the quality and sophistication of your programs
• Build the reputation of your meetings department
• Improve the association’s bottom line
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Leave a business card…
I’ll email the slide deck.