The Memorial Tournament

&

Golfweek

Golfweek’s multi-platform solution for reaching golf’s most important audience

Based on our October 2 phone call, I learned about the following objectives for the Memorial Tournament:

• Online marketing to promote badge sales and tune-ins in April and May 2010

• Print marketing to promote tune-ins in May 2010

• Possible print marketing to promote badge sales in April 2010

Objectives

Golfweek is the #1 weekly among serious golfers according to a 2009 independent Golf Datatech study

Golfweek’s Readers and the Memorial Tournament…a Perfect Match!

Online Marketing

Homepage banners consisting of the following sizes:

• 728x90

• 300x250

• 160x600

Approach Shots e-Newsletter

• Approach Shots is sent 4x per week to 35,000 opt-in subscribers

• The Memorial Tournament will have an exclusive 160x600 banner within the newsletter

Dedicated e-Blasts

• Sent to 25,000 opt-ins

• The Memorial Tournament can create a 100% custom message

Golfweek Print

Golfweek is on TOUR every week providing “inside the ropes” access to our readers and the perfect environment for our advertisers to promote tune-ins

Golfweek Cover Wrap

You pick the geography and Golfweek subscribers in those areas will receive their issue with a custom cover wrap consisting of 3 full pages: Front cover, inside front cover and inside back cover.

Proposal A

Total Cost - $34,189 net

Online Campaign

400,000 homepage impressions geo-targeted to Ohio in April and May

10 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 300,000 impressions total

4 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total

4 separate 24-hour homepage online brand wraps in April and May, 300,000 impressions total

1,080,000 impressions total

Print Campaign

Consumer cover wrap to run to subscribers in Ohio to promote badge sales

Full page tune-in ad to run prior to the Memorial Tournament

Proposal B

Total Cost - $19,189 net

Online Campaign

300,000 homepage impressions geo-targeted to Ohio in April and May

4 Approach Shots e-newsletter sponsorships to 30,000 opt-ins in April and May, 120,000 impressions total

2 dedicated e-blasts sent to 20,000 opt-ins in April and May, 80,000 impressions total

2 separate 24-hour homepage online brand wraps in April and May, 150,000 impressions total

650,000 impressions total

Print Campaign

Full page tune-in ad to run prior to the Memorial Tournament

The following slides provide additional background

information on Golfweek.com

GOLFWEEK.COM SITE TRAFFIC

Source: Google Analytics August 31, 2009

Golfweek.com site traffic (average)Unique Visits 255,000 monthlyTotal Views 460,000 monthly

Page Views 1,800,000 monthly

Golfweek.com usageAve. length of visit 6 min. & 55 sec.

UNDUPLICATED AUDIENCE60% of Golfweek.com users

DO NOT subscribe to the print publication.

KEY DEMOGRAPHICSPRINT SUBSCRIBERS ONLINE VISITORS

95% Male, 5% Female 94% Male, 6% FemaleAge 52 52Average HHI $185,700 $152,371Average net worth $1,683,300 $1,483,757Currently hold investments 93% 92%

Hold degrees/attended college 89% 92%Own principal residence 93% 88%Plan to purchase real estate (nextthree years)

21% 34%

Average amount spent on golfequipment/year

$2,017 $1,501

Played golf 10+ years 90% 87%Average rounds played/year 87 76Average USGA hand icap 9.9 11Number who have taken a golf trip(last 12 months)

82% 90%

Golf trips taken (last 12 months) 4 4

Source: 2006 User Survey

The following slides provide additional

background information on Golfweek Magazine

Delivering a total of more than 1.3 million readers every week, Golfweek boasts more

readers per copy than any other golf publication.

Source: Mediamark Research Inc., Fall 2007 National Study

DRIVEN BY INFLUENCE

Golfweek continues to be a driving force in the world of golf thanks to the unrivaled power of its readers.

Source: Golf Datatech: Assessing the Pyramid, Spring 2007

Populating the apex of the Pyramidof Influence, Golfweek’s smart,

sophisticated alpha golfers are key influencers who comprise the

core of the industry.

Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech

AFFLUENT AND WELL EDUCATED

• 95% Male, 5% Female• 28% of subscribers share each issue with a female resident of the household• Average age: 52• Average HHI: $185,700• Average net worth: $1,683,300• 93% currently hold investments | Ave. sum of investments owned: $665,600• 33% have total household assets of $1 million+• 89% hold degrees or have attended college• 27% hold a master’s degree or higher

INFLUENTIAL BUSINESS DECISION MAKERS

• 73% are in top management• 24% hold C-level positions (Chairman, CEO,CFO, etc.)• 43% own their own business

or are a partner• 41% influence or make decisions about where corporate meetings/retreats are held

AN EXCLUSIVE MARKET OF LOYAL SUBSCRIBERS

Golfweek subscribers whoDO NOT subscribe to the following:• 92% Golf for Women• 91% Travel + Leisure Golf• 83% Sports Illustrated Golf Plus• 82% Links• 72% Golf World• 51% Golf Magazine• 42% Golf Digest

Sources: August 2005 Golfweek Subscriber Studies, Demographic & Non-Endemic Study - Mediamark Research Inc. (MRI); Endemic Study - Golf Datatech

SERIOUS GOLFERS• Average 87 golf rounds per year• 70% are members of a golf club• 19% have a membership at two or more golf clubs• 41% have served on a golf club board or committee• Purchase an average of $2,017 in golf equipment, apparel and accessories each year• 65% own or plan to buy custom- fitted clubs

PRINT CIRCULATION

Golfweek’s circulation has the most coveted mix of skilled players

and professional in the industry.

Source: June 2008 BPA Worldwide; Rate Base 160,000

Total: 162,515

Thank You!

Jereme DayGolfweek MagazineAdvertising Director

7954 High DriveLeawood, KS  66206913.499.7310 phone

913.602.8396 faxjday@golfweek.com 

Thank you for the opportunity to submit a proposal for the Memorial Tournament. Please keep in mind, these ideas are not set in stone and can be adjusted to meet your objectives. Contact me should you have any questions.