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The MicroStrategy Journey at Yum!

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Yum! Brands Globally

Spun off from PepsiCo in 1997

Over 41,000 restaurants in more than 125 countries and territories, worlds largest

Restaurant Group

Includes KFC, Pizza Hut, Taco Bell, China and India, divisions

Yum! Brands is ranked #201 on the FORTUNE 500 list with revenues of more than

$13 billion in 2012 and in 2013

Named among the 100 Best Corporate Citizens by Corporate Responsibility Magazine

Opening on average over five new restaurants per day in 2012

1.5 million associates around the globe

KFC

1952 – First KFC restaurant in Corbin, Kentucky opened

1964 – Kentucky Fried Chicken has more than 600 franchised outlets in the United States,

Canada and the first overseas outlet, in England. Sanders sells his interest in the U.S.

company for $2 million. Remains the spokesman for the company.

1976 – an independent survey ranks the Colonel as the world's second most recognizable

celebrity.

12/16/1980 – Colonel Harland Sanders dies after being stricken with leukaemia at the age of

90.

2006 – More than a billion of the Colonel's “finger lickin’ good” chicken dinners are served

annually in more than 80 countries and territories around the world

KFC

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KFC Australia

KFC arrived in Australia in 1968

Today KFC serves 2 million customers every

week

Over 600 stores across Australia,

150 Equity

250 large Franchisee

250 independent Franchisees.

This makes KFC one of the largest fast food

chains in the country

This success is largely attributed to the culture

Leadership

Team

100 Above Store Staff + 250 Support Staff

650 Restaurant General Managers

1450 Restaurant Shift Managers

30,000 Team Members

Recognitio

n T

ale

nt

KFC People Culture

RGM #1

300 > 10 years with KFC

86 > 20 years

10 > 30 years

We are here to talk about MicroStrategy and BI

so why is this guy talking about KFC culture?

This will all make sense later

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Implementing MicroStrategy for the first time

2011 - Project kicked off to implement MicroStrategy to replace Legacy Datamarts and Cognos cubes

Data integrations, Enterprise DWH and reporting system implemented all at same time

Focused on the Planning and Marketing teams

Source Data Sales focused from the Back Of House system and Franchisee data files

Development completely outsourced to third party systems implementer

Mixed results

Integration and DWH seen as successful

Reporting not seen as meeting the requirements

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Project – Crystal (cont’d)

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Stabilisation Phase

2013 - Focused on the improving reliability of the ETLs and the accuracy of reports

Tuning the ETLS and Database to improve performance

Implementing Master Data Services to replace Excel feeds

Improving the perception of the Data in the Microstrategy reports

Critical bug fixes

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Stabilisation Phase (cont’d)

Started to delve into Mobile

Sales reporting pushed to iPhones

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Project - Better Information Available Sooner (BIAS)

Scope to deliver Operational Data to the Field based resources

With the right application in place, the focus now on adding further content to drive value in wider areas of the business.

Data integration was a potential bottleneck, and we wanted to ensure the EDW was scalable and sustainable.

7 different sources systems with 5 suites of reports and dashboards

ERP GL data – P&L Reports and Dashboards

Drive Through timers – Speed with Service Reports and Dashboards

Payroll System – Resource Utilisation Reports

Guess Experience Survey, Back of House System (Inventory and Team Member Hours), Customer Service Hotline System and Operational Surveys – Consolidated Reports

Area and Store Business Scorecards

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Project – BIAS (cont’d)

Approach

Heavy business engagement with full time business resource capturing reporting requirements and working with groups of SMES

Report development mainly with internal resource with some external MSTR consultant support

Break up reporting deliverables into functional areas and deliver independently

Data integrations using the Acceler8 framework

Utilised Analytics8 resources for Integration build and Data Vault and Dimensional modelling

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Project – BIAS (cont’d)

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Project – BIAS (cont’d)

Lessons Learned

People do not always like change (This is why I talked about the KFC Culture)

Switch the old system off as soon as possible

Acceler8 framework and Data Vault

Quickly integrated new subject areas into EDW to support Agile BI delivery

Monitoring and re-startability part of the solution

Future proofed the solution for changes to the source systems and addition data requirements

There will always be changes, apply business rules as late as possible when integrating data. Keep BI agile

Ensure you are ready before you start

Development/UAT environment issues

Know your data, or find someone who does, there will always be something you are not expecting

Lock resources for the duration of the project

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iPad Proof of Concept

Scope to build a iPad App using the data from the BIAS project Visualised in new ways, and reaching new users. (gain further benefit from data already available).

Approach

Started with the design, no end user engagement

Fixed time and budget

Variable scope

Release and improve

Partnered with Analytics 8

Used consultant experience to show best practice

Quick upskill within internal team

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iPad Proof of Concept (cont’d)

Benefits

Re-use of the existing content, easy step to mobile

Standardise content between formats (browser, mobile)

Seamless security

Simple UX (graphic) design to personalise the application

Quickly process to add additional Audit information

Boost to user adoption

The mobile app has been good PR for the work completed around the EDW

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iPad Proof of Concept (cont’d)

Learnings

Everyone will have an opinion

Get it out quickly

Keep it simple

User Feedback

Annotation and note sharing

Access the information on the move. It's there when they need it

Increased user adoption

Uses are accessing the mobile format when they wouldn’t access the browser format data already

available to them.

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DEMO

This is what it really looks like

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What Next

Deliver the Business Scorecards

Upgrade to MicroStrategy 10

Most relevant and exciting features for YUM!, advancing Self-Service with Visual Analytics. Advanced Analytics (R Analytics, Prescriptive, Predictive)

Consolidate our Projects

Include mobile as part of any new project

“IF YOU’RE A DREAMER, BACK UP YOUR DREAMS. I THINK A DREAM IS JUST A DREAM UNTIL YOU START SOMETHING OR DO SOMETHING” - COLONEL SANDERS

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Questions