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    Manish Chokhani September 2004 1

    The Mind of a Business Analyst

    Applied Lessons for Investment Bankers and Research Analysts

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    ENAM Securities 2 August 2004

    Agenda

    Components of an average recommendation

    What requires to be validated

    First Principles of Financial Analysis

    Valuation Principles

    Valuation Shortcuts and Market Cycles

    Business Analysis – Circle of Competence Approach

    Macro Economic, Political and Social Factors

    Buyer Characteristics and Compulsions

    Slotting the Recommendation

    Recap the Valuation

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    ENAM Securities 3 August 2004

    An Average Recommendation

    Here are the financials Past two years, next two years

    Current business trajectory is good

    This is the P/E , this is the EPS or something similarly cheap sounding

    Here are some comparable valuations

    Local, regional, global

    Occasionally:

    Chance to buy a good business…

    Unique Promoter …

    Great Shareholders/ Funds/Pvt Equity… Backing it

    So Buy It

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    What Needs to be Validated?

    Validity of business financials Forecast Validity

    Key Business Drivers

     Any hidden liabilities/ subsidiaries / etc

    Business Competitiveness

    Macro factors at play  Appropriate Valuation Tool

    Relative validity

    What else is attractive Decompose by Country / Sector / Mktcap / Promoter 

    What is driving the deal?

    Why the deal? Why Now?

    Who is the intermediary?

    Whats in it for me?

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    Understand the Business Drivers

    VOLUME Most loved Consumer focussed UVG stories: eg CellPhones, Retail, Hosing Loans, Media or large

    addressable markets globally like ITand pharma (buzz on BPO, Textiles…)

    PRICE

    Most loved Pricing Power stories: Brands, Oligopolies

    Excitable Commodity swings: Cement, Metals…

    EFFICIENCY

    IMPROVING ASSET UTILISATION Usually Cyclicals – Autos, Engineering due to operating leverage

    IMPROVING COST STRUCTURE/ ECONOMIES OF TECHNOLOGY Usually Engineering, PSUs, Conglomerates…

    RESTRUCTURING

    Catalysts such as Privatisation, M&A, Divestitures, Buybacks…

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    ENAM Securities 6 August 2004

    Case Studies

    Lets Examine Sustainable Valuations for 

    Cement

     Autos

    IT

    Pharma

    FMCG

    Use 5 key measures that define peak valuations… Sales / G Block

    W Cap / Sales

    Sustainable or desirable OPM%

    Capex requirements

    Volume Growth Assumptions

    Help us to decide what we lay out and what we get back…

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    ENAM Securities 7 August 2004

    Now Lets Attempt a DCF

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    ENAM Securities 8 August 2004

    Markets continuously discount all of the above…

    Value multiple- Predictable- Sustainable- Scaleable

    Use Bond YieldReciprocal(100/8)=12.5xas benchmark

          V     a      l    u     e

    Time

    ROE :25%

    ROE :

    15%

    8%Bonds

    Cash

    P/E=20x

    P/E=12x

    P/E=12x

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    ENAM Securities 9 August 2004

    “Virility” Symbols (Towers, diversification/ M&A) Bad qlty of IPOs

    Capex > near-future reqments

    Interest rates spike. Huge Credit expansion

    Retail euphoria

    Shock/ Leaders in trouble

    Understand Market Cycles – I

    Ignored, stagnant Cheap valuations Negative press

    SevereUndervaluation

    Important commodities take off (Steel, Gold, etc.) Catalyst/ Regulatory (eg Privatisation, LT Cap

    gains exemption) Easy Liquidity

    Undervaluation

    Capex/ IPO/ Credit cyclerevives

     Asset & Cost inflation Tourism/ Media attention “Themes” emerge, New

    Valuation “Paradigms”

    Fair to Over valuation

    Bubble

    Sharp fall followed bypull back

    “Left outers” jump in

    Leadership narrows

    Correction

    Bear Phase

    Bust

    Symptoms of each hump deceptively similar -- It is theQUALITY which differs:

    Eg high quality IPOs & Capex at “Reasonable”Valuation stage vs flood of bad IPOs & far-out-Capex

    at Bubble stage

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    ENAM Securities 10 August 2004

    Resulting in a Swing in Valuation Approaches

    • Payback

    • EV/EBIDTA• P/E• DCF

    • Technical Charts

    • Reflexivity• PE/G• Option Value

    MomentumGARPValue

    • Dividend Yield

    • Price/BV• Replacement Cost

    BEAR MARKET BULL MARKET BUBBLE MARKET

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    ENAM Securities 11 August 2004

    Valuation Measures – CASH FLOW IS THE ONLY REALITY

    DCF helps to make assumptions explicit;gives a good RANGE Use probability – don’t fudge the discount rate! Factor in uncertainties and risks Terminal Value is the key – Is all the value residing there? Wider the Optimistic-Pessimistic range – lower the valuation!

    P/e = d/e / (k-g) P =d/(k-g)

    d = dividend per share k = shareholder return expectation k = i + r + rp (inflation+real int+risk premium)

    g = growth in dividend per share

    Hence Importance of payouts and cash flows for better valuation

    Close approximation of P/E to ROE

    Other Methods are all variants for validation EVA – Economic Value Added - Excess return over WACC quantified EVA = ROIC – (IC x WACC) CFROI – Another smart way to do a DCF

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    ENAM Securities 12 August 2004

    MARGIN OF SAFETY

    Cash flow v/s Bond Valuations

    Growth prospects

    Gap between Perception and Reality

    Knowledge v/s Popularity

    Limited downside/ lots of upside

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    Manish Chokhani September 2004 13

    UNDERSTAND “GOOD BUSINESSES”

    THE CIRCLE OF COMPETENCE APPROACH

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    ENAM Securities 14 August 2004

    BUSINESSES APPRAISAL

    Think long and hard about cycles

    Life cycles

    Business cycles

    Think about sustainability and sources of advantage

    Think about external pressures on profitability

    Where does this business fit on a profitability distribution?

    The financial litmus tests

    Think about management and the majority partner 

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    ENAM Securities 15 August 2004

    Think of Cycles!

    Nature is cyclical, not linear!

    Life Cycles

    Business Cycles / Boom-Bust

    Seasonality

    Innovation / Schumpeter 

    Market Cycles

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    ENAM Securities 16 August 2004

    LIFE CYCLE ANALYSIS

    TIMETIME

       S   A

       L   E   S

       S   A

       L   E   S

    SOFTWARESOFTWARE

    JUTEJUTE

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    ENAM Securities 17 August 2004

    BUSINESS CYCLES

    INTERMEDIATESINTERMEDIATES

    FMCG, SERVICESFMCG, SERVICES

    CAPITAL GOODSCAPITAL GOODSCONSUMER DURABLESCONSUMER DURABLES

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    ENAM Securities 18 August 2004

    COMMODITYCOMMODITY

    EMERGING/EMERGING/SMALL SCALESMALL SCALE

    SPECIALISED/SPECIALISED/OLIGOPOLIESOLIGOPOLIES

    MONOPOLY/MONOPOLY/

    CONSUMER FRANCHISECONSUMER FRANCHISE

    SUSTABILITY OF ADVANTAGESUSTABILITY OF ADVANTAGE

    MANYMANY

    HIGHHIGHLOWLOWFEWFEW

       S   O   U   R   C   E   S

       O   F   A   D   V   A   N   T   A

       G   E

       S   O   U   R   C   E   S

       O   F   A   D   V   A   N   T   A

       G   E

    BOSTON CONSULTING GROUP MATRIX

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    ENAM Securities 19 August 2004

    PORTER’S 5 FORCE ANALYSIS

    SUBSTITUTE PRODUCTSSUBSTITUTE PRODUCTS

    NEW ENTRANTS/ IMPORTSNEW ENTRANTS/ IMPORTS

    SUPPLIERSSUPPLIERS BUYERSBUYERSINTRA INDUSTRYINTRA INDUSTRY

    RIVALRYRIVALRY

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    ENAM Securities 20 August 2004

    PROFITABILITY DISTRIBUTION

    ROIROI

    BANKBANK

    RATERATE

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    ENAM Securities 21 August 2004

    THE FINANCIAL LITMUS

    Superior BUSINESSES Low asset requirements

    Low credit / inventory

    Many clients/ economic goodwill

    Defensible margins

    Pricing power ( inflation + )

    Sustainable growth

    Free cash flows

    Most other businesses

    Capital intensive

    Working capital intensive

    Want premium valuation, do not deserve it

    Likely to be cyclical valuations and themes

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    ENAM Securities 22 August 2004

    Now lets talk Micro Focus

    Costs

    Capital Efficiency

    People Issues

    “Slack”

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    ENAM Securities 23 August 2004

    Costs

    Are you aware of implications of:

    Inappropriate Amortisation

    R&D

    Technology

    Marketing Requirements

    Training ; Leadership!

    UNIT COSTS/ measures

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    ENAM Securities 25 August 2004

    0

    100

    200

    300

    400

    1995 2003

    0

    3

    6

    9

    12

    Revenue (LHS) Labour Force (LHS)

    Revenue/Person (RHS)

    (%)   (Rs.m)

    Corporates have right-sized

    Company Staff shed Period (Yrs) % of Labour Force

    BHEL 20,000 7 30

    Tata Motors 10,000 5 29

    Mahindra & Mahindra 6,500 5 34

    Bajaj Auto 7,800 6 37

    Tisco 30,000 8 40

     ACC 6,000 8 38

    Right-sizing across sectors

    Source: ENAM Research

    Restructuring by Top 10 Corporates

    1995 2003

    Revenue (Rs bn) 900 2,750

    Labour Force (nos) 420,000 335,000Revenue/Person (Rs m) 2.1 8.2

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    ENAM Securities 26 August 2004

    Capital Efficiency

    Are you well focussed on:

     Asset Turns: Gross Block, Working Capital?

    Lean Assets: Owned v/s Rented

    Flexible Structures: Outsourcing

    Impact of M&A, Restructuring?

    People…

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    P l I

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    ENAM Securities 29 August 2004

    People Issues

    How is the company managed?

    Lifetime Employment?

    How does it Hire? Train? Retain? Fire?

    How does it build skills? LEADERS?

     Are they Commandos? Soldiers? Mercenaries?

    Succession Plans?

    Empowerment?

    F Mi C ifi f t

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    ENAM Securities 30 August 2004

    Focus on Micro, Company specific factors

    How is Product or Service Quality?

    Germany/Japan/China v/s India, v/s competition

    How is Cost & Capital Efficiency?

    Frugality as a mindset v/s “professionally managed”

    What are their Value Systems?

    Sugar in the milk

    How is their Service to the Customer ?

    The “goodwill” earned

    W t h O t f Hidd B b

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    ENAM Securities 31 August 2004

    Watch Out for Hidden Bombs

    Conflict of Interest Structures

    Pvt Businesses

    Inter Party relationships

    Split Ownerships

    Loans & Advances

    Off balance Sheet Libailities

    Unfunded Pensions

    Litigations

    Family Settlements

    … and many more creative reasons why CAVEAT EMPTOR

    CHOOSING “BUSINESS PARTNERS”

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    ENAM Securities 32 August 2004

    CHOOSING “BUSINESS PARTNERS”

    Integrity / track record

    Ability (not just lucky)

    Understanding of key issues

    Ambition tempered by reality

    Commonality of objectives

    Orientation towards minority

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    Manish Chokhani September 2004 33

    MACRO FACTORS TO BEAR IN MIND

    Do you have Macro Pointers in Mind?

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    ENAM Securities 34 August 2004

    Do you have Macro Pointers in Mind?

    Do you have a point of view about:

    Politics as it affects the business

    Economics as it affects the business

    Demographic Trends

    What are Capital Markets Signalling?

    Each powerful trend can have disruptive or tidal wave effects on any business

    Politics

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    ENAM Securities 35 August 2004

    Politics

    Geo Politics affects addressable markets, terms of trade, cost of doingbusiness…

    Effect of SAFTA, ASEAN, WTO/GATT

    Risk Premium/Opportunity of Pakistan

    Emerging US-India axis ; NAM, ML

    Opportunities in “emerging” economies

    Outcry against/trends favouring outsourcing

    Outsourcing to India : Brewing Trouble

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    ENAM Securities 36 August 2004

    Outsourcing to India : Brewing Trouble

    Company Outsourcing for  

    IT Services

    Infosys Goldman Sachs, Aetna, Northwestern Mutual, Am Ex, DHL, Verizon

    Tata Consultancy GE, Honda, UBS, HSBC

    Wipro Transco, HP- Compacq, Nortel, General Motors, Cisco, Sony

    ITES

    Mphasis BFL Citi Group, Acenture, Auto Zone, Capital One

    Spectramind Dell, American Express, Capital One

    Pharmaceuticals

    Cipla Ivax, Watson Pharma, Eon Labs

    Shashun Chemicals Eli Lily, GSK Pharma

    Lupin Laboratories Apotex, APP, Watson Pharma

    EngineeringBharat Forge Meritor, Caterpillar, Toyota, Ford, FAW (China)

    Tata Motors Rover  

    Moser Baer Imation, BASF

    Essel Propack P&G, Unilever, Colgate

    Increasing FDI reflects “openness”

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    ENAM Securities 37 August 2004

    Increasing FDI reflects openness

    Early entrants

    Cost Savings(Production Hubs)

    GE, Citi IT, State Farm Amex, Bank Am

    IBM, HP

    Research Services   Texas Instruments, GE

    Recent entrants

    JP Morgan, HSBC, Prudential  Accenture, CGE&Y

    Delphi Teva

    Microsoft, Sun, Intel GSK, Pfizer, Eli Lily COVANCE

    Likely entrants

    BPOs in throngs Deloitte Consulting

    Generic Pharma Cos

     A number of CROs

    Domestic MarketOpportunity

    Coke, Pepsi Ford, Hyundai LG, Samsung Lafarge

    Port of Singapore, P&O Morgan Stanley,

    Templeton

    McDonalds, Pizza Hut Honda, Toyota Nokia Michelin

    Dubai Port, Maersk HSBC MF, Duestche MF Fidelity MF, ABN MF

    Source: ENAM Research

    Confident Indians going global

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    ENAM Securities 38 August 2004

    Confident Indians going global

    Large Groups

    Tata -Tetley, Daewoo , Rover tie-up

    RIL - FLAG undersea cable,Trevira (Polyester

    firm in Germany)

    Birlas - AV Cell (Canada), Copper mines (Aus),

    Carbon Black (China) etc

    Sterlite - Copper Mines in Australia, Listing on

    LSE

    ONGC - Stake in: Sakhalin oil fields (Russia),

    GNOOC oil fields (Sudan)

    Auto Parts Sundaram Fasteners - Gear casting business of

    Dana Spicer (UK), Plant in China

    Bharat Forge – Dana Corp Forging business

    (UK), Forging business of CDP (Germany)

    Pharma Wochardt-Esparma (Germany)

    Ranbaxy- RPG Aventis (France)

    Dr. Reddy’s - Meridian Healthcare

    (UK),Trigenesis Therapeutics (USA)

    Cadila – French operations of Alpharma (USA)

    IT Wipro - Nervewire, Utilities consulting division

    of AMS (USA)

    HCL Tech - BT’s call centre (Ireland)

    Others  Asian Paints - Berger International (Singapore)

    Essel Propack - Propack Holdings

    (Switzerland),Arista Tubes (UK)

    Moser Baer - Mmore International (Holland)

     Atlas Cycle, Ajanta Clocks - Plants in China

    Macro Economic Indicators

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    ENAM Securities 39 August 2004

    Macro Economic Indicators

    Global and local economic cycles

    Capital costs

    Interest rates, Currency rates, Inflation

    Cost pressures: RMC, Tarriffs, etc

    Social Costs / development

    Competition is a given

    Eg: Complete Reversal in India

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    ENAM Securities 40 August 2004

    Eg: Complete Reversal in India

    Forex reserves

    Re. depreciation

    Interest rates

    External debt

    External debt

    Forex reserves

    Source: RBI, CMIE 

    Interest rates & Re. depreciation

    -6

    -3

    0

    3

    6

    9

    12

    15

       1   9   9   3

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

        J  u   l  -   0   4

    10

    11

    12

    13

    14

    15

    16

    17

    Rupee/ US$ (LHS) Prime Lending Rate (RHS)

    (%) (%)

    0

    20

    40

    60

    80

    100

    96-97 97-98 98-99 99-00 00-01 2-Jan 3-Feb 0̀3-04

    Foreign Exchange Reserves as % of external debt

    External Debt (% of GDP)

    (%)

    -40

    -20

    0

    20

    40

    60

       9   4  -   9   5

       9   5  -   9   6

       9   6  -   9   7

       9   7  -   9   8

       9   8  -   9   9

       9   9  -   0   0

       0   0  -   0   1

        0   1  -   0   2

        0   2  -   0   3

        0   3  -   0   4

    020

    40

    60

    80

    100

    120

    Trade Balance (LHS) Invisibles (LHS)

    Capital Receipts (LHS) Total Reserve (RHS)

    (US$ bn) (US$ bn)

    Soft interest rate bias nearing an end..

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    ENAM Securities 41 August 2004

    Soft interest rate bias nearing an end..

    Forex reserves at a peak

    Source: Blloomberg, RBI, CMIE

    Inflation making a comeback?Room to grow advances vs investments

    Investment Deposit Ratio

    35

    40

    45

    50

       J  a  n  -   9   9

       J  u   l  -   9   9

       J  a  n  -   0   0

       J  u   l  -   0   0

       J  a  n  -   0   1

       J  u   l  -   0   1

       J  a  n  -   0   2

       J  u   l  -   0   2

       J  a  n  -   0   3

       J  u   l  -   0   3

       J  a  n  -   0   4

       J  u   l  -   0   4

    Rupee volatility on the cards

    -6

    -3

    0

    3

    6

    9

    12

    15

       1   9   9   3

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

        J  u   l  -   0   4

    10

    11

    12

    13

    14

    15

    16

    17

    Rupee/ US$ (LHS) Prime Lending Rate (RHS)

    (%) (%)

    0

    3

    6

    9

    12

    15

       J   a   n  -   9   5

       J  u   l  -   9   5

       J   a   n  -   9   6

       J  u   l  -   9   6

       J   a   n  -   9   7

       J  u   l  -   9   7

       J   a   n  -   9   8

       J  u   l  -   9   8

       J   a   n  -   9   9

       J  u   l  -   9   9

       J   a   n  -   0   0

       J  u   l  -   0   0

       J   a   n  -   0   1

       J  u   l  -   0   1

       J   a   n  -   0   2

       J  u   l  -   0   2

       J   a   n  -   0   3

       J  u   l  -   0   3

       J   a   n  -   0   4

       J  u   l  -   0   4

    (%)

    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

       9   3  -   9   4

       9   4  -   9   5

       9   5  -   9   6

       9   6  -   9   7

       9   7  -   9   8

       9   8  -   9   9

       9   9  -   0   0

       0   0  -   0   1

        0   1  -   0   2

        0   2  -   0   3

        0   3  -   0   4

    (US$m)

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    US Interest Rates through cycles

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    ENAM Securities 43 August 2004

    g y

    Rising commodity prices reflect USD weakness

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    ENAM Securities 44 August 2004

    g y p

    Non-ferrous Metals Aluminium Aluminium Primary OP SPTLondon Metals Exchange Index

    All Commodities

    CRB All Commodity Index

    Source: Bloomberg

    Gold

    Gold AM Fix Prices

    Steel

    MB HR Steel Prices

    Alumina

    Europe Alumina Spot Price

    250

    300

    350

    400

    450

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    (USD/ troy ounce)

    200

    220

    240

    260

    280

    300

    320

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    150

    250

    350

    450

    550

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    1,000

    1,200

    1,400

    1,600

    1,800

    2,000

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    (USD)

    1,000

    1,200

    1,400

    1,600

    1,800

    2,000

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    0

    100

    200

    300

    400

    500

    Jan-02 Jul-02 Jan-03 Jul-03 Jan-04 Jul-04

    (USD)

    Consumption trends across Asia

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    ENAM Securities 45 August 2004

    p

    Government P&L A/c AS IT REALLY IS

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    ENAM Securities 46 August 2004Deficit of 5-6% of GDP misleading! Receipts only 11%

    Centre’s P&L (2004-05E)

    Source: Government of India Interim Budget, ENAM Research

    Particulars % of GDP

    Total Receipts 11

    -- Revenue Receipts 10

    -- Capital Receipts 1

    Total Expenditure 15

    -- Interest 4

    -- Defence & Subsidies 4

    -- Transfer to States 3-- Infrastructure & Capital Expenditure 1

    -- Administrative, etc. 3

    Deficit 4

    Total debt (Internal + External) 64

    States have joined the party!

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    ENAM Securities 47 August 2004

    Source: RBI

    Aggregate fiscal deficit of states

    0

    200400

    600

    800

    1,000

    1,2001,400

       F   Y   9   1

       F   Y   9   2

       F   Y   9   3

       F   Y   9   4

       F   Y   9   5

       F   Y   9   6

       F   Y   9   7

       F   Y   9   8

       F   Y   9   9

       F   Y   0   0

       F   Y   0   1

       F   Y   0   2

       F   Y   0   3

       F   Y   0   4   E

    2.0

    2.53.0

    3.5

    4.0

    4.5

    5.05.5

    Fiscal Deficit (LHS) % of GDP (RHS)

    (Rs.bn) (%)

    Power subsidies (% of state fiscal deficit)

    State (%)

    Madhya Pradesh 74

     Andhra Pradesh 51Gujarat 65

    Karnataka 65

    Maharashtra 28

    Tamil Nadu 40

    Source: World Bank

    Profligate Governments…weaken us all

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    ENAM Securities 48 August 2004

    Crowds out private sector 

    Upward pressure on interest rates

    Rupee depreciation

    Making us “poorer”, costlier, less competitive> poorer!

    40%

    50%

    60%

    70%

    80%

       1   9   8   0  -   8   1

       1   9   8   2  -   8   3

       1   9   8   4  -   8   5

       1   9   8   6  -   8   7

       1   9   8   8  -   8   9

       1   9   9   0  -   9   1

       1   9   9   2  -   9   3

       1   9   9   4  -   9   5

       1   9   9   6  -   9   7

       1   9   9   8  -   9   9

       2   0   0   0  -   0   1

       2   0   0   2  -   0   3   R   E

    Debt/GDP

    Total Central & State debt as a percentage of GDP

    Source: RBI

    Demographics

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    ENAM Securities 49 August 2004

    Income Shifts

    Age Group Shifts

    Social Shifts

    Affordability has risen dramatically

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    ENAM Securities 50 August 2004

    Source: ENAM Research

    Falling prices and low interest rates have made products easily affordable

    1994 2003 Increase in affordability (x)

    Housing (Ratio of Hsng Price/Annual Inc.) (x) 6 3 2.0

    Housing EMI (Rs.) 1,690 1,250 1.4

    10-year repayment / Rs.100,000 / month

    Cost of (in Rs.)

    21" Color TV 18,000 11,000 1.6Washing Machine 18,000 13,000 1.4

    Refrigerator (165 Ltr) 12,000 8,000 1.5

    Cordless Telephone 4,000 2,500 1.6

    Cellular Phone 25,000 4,000 6.3

    All this has led to a boom in retail lending and consumption

    Wealth effect adds to consumer power 

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    ENAM Securities 51 August 2004

    -6

    -3

    0

    3

    6

    9

    12

    15

       1   9   9   3

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

        J  u   l  -   0   4

    10

    11

    12

    13

    14

    15

    16

    17

    Rupee/ US$ (LHS) Prime Lending Rate (RHS)

    (%) (%)

    Market Cap gain = $75bn

    Strong rupee and low interest rates

    Gold: 20,000 tonnes = $100bn gain

    250

    300

    350

    400

    450

    1995 1996 1997 1998 1999 2000 2001 2002 2003 2004

    (USD/troy ounce)

    2,000

    3,000

    4,000

    5,000

    6,000

    7,000

    2002 2003 2004

    Source: Bloomberg

    Income demographics = Secular consumption growth

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    ENAM Securities 52 August 2004

    1001000

    20003000

    4000>5000

    1998

    2003

    20070

    100

    200

    300

    400

    500

    600

       P  o  p  u   l  a   t   i  o  n   (  m   )

    Annual income (US$)

    1998 2003 2007

    Cars: 1998 - 3m, 2003 - 6m, 2007 - 9m

    Home Mortgage Outstanding: 1998 – Rs145bn,

    2003 – Rs478bn, 2007 – Rs1367bn

    Cellular Subscriber: 1998 - 1mn, 2003 - 14m, 2007 - 95m

    Tax Payers: 1998 - 10mn, 2003 - 40m, 2007 - 80m

    Source: ENAM Research

    Volumes Value

    Two Wheelers 12% 20%

    Cars 13% 20%

    CAGR (1994 – 2003)

    Value growth far exceedsvolume growth

    TV: 1998 - 70m, 2003 -98m, 2007 - 130m

    2 Wheelers: 1998 - 28m, 2003 - 46m, 2007 - 80m

    Cable TV Sub.: 1998 - 25m, 2003 - 48mn, 2007 - 80m

    Basic Telephone: 1998 – 22m, 2003 – 44m, 2007 - 65m

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    Age profile points to secular growth in demand

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    ENAM Securities 54 August 2004

    Increasing consuming/producing age group

    0

    400

    800

    1,200

    2001 2013

    0 to 19 20 to 34 35 to 60 & above

    Total 1,012.4m

    Total 1,211.6m

    Overallgrowth19.7%

    Growth

    34.4%

    The risingconsumer class246.8m 331.6m

    Source: Census 1991

    World Age Population Projected To Decline

    BRICs : The growth engine of the world

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    ENAM Securities 55 August 2004

    Source: Goldman Sachs BRICs Report

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    Political Contradictions reflect Social flux

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    ENAM Securities 57 August 2004

    MuslimLeague

    CPM CONGRESS

    NationalConference

    BJP

    RJD

    BSP

    SP

    DMK

    NCP

    JD

    Samta party

    Telgu Desam

     AIADMK

    BJD

    Shiv Sena

    Capital Markets

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    ENAM Securities 58 August 2004

    Be aware of shifts

    In sectors

    In Leadership

    In Valuations?

    Where we are in the cycle?

    Flat markets cloud sectoral shifts!

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    ENAM Securities 59 August 2004

    Sectors (% of Nifty)

    Source: CMIE

    Share of corporate profit / GDP

    Share of sector profit % v/s Share of market cap

    Should always be at the back of the mind !

    1998 1999 2000 2001 2002 2003 (July) 2004

    Banking 8 6 5 7 8 10 12

    Commodities 42 32 22 23 25 34 37

    Cyclicals 19 15 8 7 9 9 15

    FMCG 19 27 16 19 21 15 9

    Pharma 4 5 7 6 8 7 6

    TMT 8 15 43 38 29 25 21

    Total 100 100 100 100 100 100 100

    Similarly, be aware of relative country valuations

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    ENAM Securities 60 August 2004

    P/E (x) Interest RoE (%) EPS Growth (%)

    2002 2003 2004 rates (%) 2002 2003 2004 2002 2003 2004

    China 15 14 13 NA 12 14 15 14 11 6India 18 15 13 4.5 18 21 24 34 13 16*

    Indonesia 8 9 8 9.0 27 25 27 53 (7) 10

    Korea 11 12 9 3.9 15 14 18 (5) (7) 33

    Malaysia 20 16 15 3.1 10 12 13 14 20 9

    Phillipines 26 17 13 7.8 6 9 11 (23) 50 30

    Singapore 25 18 16 0.8 7 9 10 (19) 37 12

    Taiwan 43 20 15 1.1 5 11 15 (9) 124 29

    Thailand 16 12 11 1.3 16 21 23 86 35 9

    Source: The Economist, Citi group. * Currently witnessing upgradation and growth to be sustained in 2005

    High and Stable RoE (EVA +ve), Size and Scalability, Variety and Growth

    Churn in Top 20 reflects underlying reality shifts

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    ENAM Securities 61 August 2004

    Source CMIE

    Note: Names in red indicate exits, in blue indicate new entrants

    1998 As ofJune2004

    Company Name Mkt Cap (Rs. bn) Company Name Mkt Cap (Rs. bn)

    Oil & Natural Gas Corpn. Ltd. 402 Oil & Natural Gas Corpn. Ltd. 927Hindustan Lever Ltd. 278 Reliance Industries Ltd. 625Indian Oil Corpn. Ltd. 272 Indian Oil Corpn. Ltd. 464Mahanagar Telephone Nigam Ltd 163 Infosys Technologies Ltd. 354

    Reliance Industries Ltd. 158 Wipro Ltd 354I T C Ltd. 153 Hindustan Lever Ltd. 286State Bank Of India 129 Bharti Tele-Ventures Ltd. 278Hindustan Petroleum Corpn. Ltd. 110 State Bank Of India 253G A I L (India) Ltd. 106 I T C Ltd. 222Bharat Heavy Electricals Ltd. 86 I C I C I Bank Ltd 194Tata Motors Ltd. 77 Ranbaxy Laboratories Ltd 187

    Bajaj Auto Ltd 73 Housing Development Finance Corpn. Ltd 151Bharat Petroleum Corpn. Ltd. 63 G A I L (India) Ltd. 144Industrial Development Bank of India 63 Tata Motors Ltd. 141Hindalco Industries 56 Bharat Petroleum Corpn. Ltd. 131Larsen & Toubro 51 Steel Authority Of India Ltd. 122Tata Iron & Steel Co. Ltd. 50 Hindustan Petroleum Corpn. Ltd. 121Castrol India 46 Maruti Udyog Ltd 119Steel Authority Of India Ltd. 43 Bharat Heavy Electricals Ltd. 113National Aluminium Co 39 Tata Iron & Steel Co. Ltd. 110

    Total Market Cap 2,418 Total Market Cap 5,270

    … and the Index hides more than it shows!

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    ENAM Securities 62 August 2004

    0

    5,000

    10,000

    15,000

    20,000

            1        9        9        4

            1        9        9        5

            1        9        9        6

            1        9        9        7

            1        9        9        8

            1        9        9        9

            2        0        0        0

            2        0        0        1

            2        0        0        2

            2        0        0        3

            2        0        0        4

    Infosys Wipro Satyam

    0

    400

    800

    1,200

    1,600

            1        9        9        4

            1        9        9        5

            1        9        9        6

            1        9        9        7

            1        9        9        8

            1        9        9        9

            2        0        0        0

            2        0        0        1

            2        0        0        2

            2        0        0        3

            2        0        0        4

    Ranbaxy Dr Reddy's

    Cipla Sun Pharma

    0

    200400

    600

    800

    1,000

    1,200

            1        9        9        4

            1        9        9        5

            1        9        9        6

            1        9        9        7

            1        9        9        8

            1        9        9        9

            2        0        0        0

            2        0        0        1

            2        0        0        2

            2        0        0        3

            2        0        0        4

    HDFC HDFC Bank  

    0

    2,000

    4,000

    6,000

            1        9        9        4

            1        9        9        5

            1        9        9        6

            1        9        9        7

            1        9        9        8

            1        9        9        9

            2        0        0        0

            2        0        0        1

            2        0        0        2

            2        0        0        3

            2        0        0        4

    Zee Hero Honda

    IT Pharmaceuticals Banking Media & Auto

    0204060

    80100120140160180200

            1        9        9        4

            1        9        9        5

            1        9        9        6

            1        9        9        7

            1        9        9        8

            1        9        9        9

            2        0        0        0

            2        0        0        1

            2        0        0        2

            2        0        0        3

            2        0        0        4

    1,5002,0002,5003,000

    3,5004,0004,5005,0005,5006,0006,500

    Indexed Sensex (LHS) Sensex (RHS)

    All Figures indexed 100= price in 1994

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    PSS companies outperform markets over time!

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    ENAM Securities 64 August 2004

    Infosys Vs Sensex HDFC Vs Sensex

    HLL Vs Sensex MICO Vs Sensex

    RIL Vs Sensex

    0

    100

    200

    300

    400

    500

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

       2   0   0   4

    Reliance Industries (LHS) Sensex (RHS)

    0

    10,000

    20,000

    30,000

    40,000

    50,000

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

       2   0   0   4

    Infosys Sensex (RHS)

    0100

    200

    300

    400

    500

    600

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

       2   0   0   4

    HDFC Sensex (RHS)

    0

    100200

    300

    400

    500

    600

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

       2   0   0   4

    HLL Sensex (RHS)

    0

    100

    200

    300

    400

    500

       1   9   9   4

       1   9   9   5

       1   9   9   6

       1   9   9   7

       1   9   9   8

       1   9   9   9

       2   0   0   0

       2   0   0   1

       2   0   0   2

       2   0   0   3

       2   0   0   4

    MICO Sensex (RHS)

    Multibaggers of the last 10 years

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    ENAM Securities 65 August 2004

    Price as on 14/7/94 Price on 15/7/04 CAGR (%)

    Satyam Computers 3 326 62

    Infosys Technologies 13 1443 60

    Wipro 6 525 56

    Sun Pharmaceuticals 21 351 33

    Hero Honda 33 460 30

    Cipla 41 231 19

    Ranbaxy 214 976 16

    Zee Telefilms 30 126 15

    HDFC 161 550 13

    Dr Reddy's 248 749 12

    Source: Bloomberg; Adjusted for bonuses and stock splits; NIFTY constituents only

    Multibaggers since 9/11 : The REAL BSE-30!

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    ENAM Securities 66 August 2004

    Company Price as on Price on CAGR

    15/7/04 11/9/01 (%)

    Oriental Bank 240 34 92

    Mahindra & Mahindra 476 68 91

    SAIL 33 5 87

    Tata Motors 407 75 76

    ONGC 654 136 69

    Shipping Corp Of India Ltd 117 24 68

    Tata Iron & Steel Co Ltd 327 84 57

    BHEL 527 135 57

    IPCL 157 40 57

    Grasim 952 274 51

    GAIL 182 53 51

    Reliance Energy 571 176 48

     ABB 730 225 48

    Bajaj Auto 841 266 47

    Tata Chemicals Limited 121 39 45

    Company Price as on Price on CAGR

    15/7/04 11/9/01 (%)

    National Aluminium Co Ltd 139 48 43

    HPCL 288 111 38

    Tata Tea 386 150 37

    Hero Honda 460 183 36

    Tata Power 254 101 36

    Sun Pharma 351 141 35

    Ranbaxy 976 415 33

    ICICI Bank 238 103 32

    SBI Bank 431 187 32

    Glaxo 603 282 29

    Indian Hotels 370 175 28

    BPCL 314 159 26

    Satyam Computers 326 175 23

     ACC 232 128 22

    Gujarat Ambuja 275 155 21

    Source: Bloomberg; Adjusted for bonuses and stock splits; NIFTY constituents only

    AOL, Time Warner merger – A lesson to remember 

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    ENAM Securities 67 August 2004

    0

    20

    40

    60

    80

    100

       1   9

       9   6

       1   9

       9   7

       1   9

       9   8

       1   9

       9   9

       2   0

       0   0

       2   0

       0   1

       2   0

       0   2

       2   0

       0   3

       2   0

       0   4

     Announcement of Merger 

    Stock Price of Time Warner: now AOL Time Warner 

    (US$)

    Lets Summarise TILL THIS POINT

    V l i d h h i l f

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    ENAM Securities 68 August 2004

    Value is created through an interplay of:

    Macro Trends

    Micro Focus

    Subtler Nuances

    Business Leaders must constantly be on top of these ; good leaders and investors

    continuously value these.

    Real winners understand this and play to create enduring value.

    May run out of luck, never out of wisdom !

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    Manish Chokhani September 2004 69

    NOW: BUYER BEHAVIOUR

    Understand Fund Manager Behaviour!

    Approaches to Portfolio Construction

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    ENAM Securities 70 August 2004

    Approaches to Portfolio Construction

    Top Down v/s Bottom Up

    Value v/s Growth

    Think of Where we are in the Market Cycle!

    Client Requirements

    Match Needs, Requirements and Abilities

     Your OWN Portfolio?

    Elements of Valuation

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    ENAM Securities 71 August 2004

    Top Down

    Bottom Up

    MomentumValue Growth

    KYC and Thyself!

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    ENAM Securities 72 August 2004

    Asset Allocation

    Country Allocation

    Sector Allocation

    Large Cap

    Small

    Cap

    Pvt. Banks / Pension Funds /

    Macro Funds/ Fund of Funds

    Regional Funds

    Country Funds/ Mutual Funds

    HNW / PMS / Absolute Return

    Funds/ “Hedge” Funds

    Relative

    Absolute

    Key Success Factors : Match Your Pitch!

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    ENAM Securities 73 August 2004

    Pvt. Bankers / Pension Funds / Macro Funds

    Regional Funds

    Country Funds

    Absolute

    Return

    Funds

    • Institutional Marketing

    • Deployment of Large Pools

    • Capital Preservation

    • Marketing Scale & Scope

    • Economist

    • Fund Manager • Technician

    • Stock Picker 

    CAPITAL

    UBS, GAM

    GSIC, ADIA

    PICTET

    JANUS

    GMO

    LLYOD GEORGE

    HSBC, , CIBC, JFICICI, HDFC, UTI

    SLOANE

    ABERDEENARISAIG

    EMIC

    OPPENHEIMER

    Decomposing Approaches

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    ENAM Securities 74 August 2004

    Sector CountryAsset Class

    Top Down

    • Equities

    • Bonds• Currencies• Property• Commodities

     – Oil – Precious metals

     – Natural Resources

    • Developed Markets

    • Emerging Markets• Regional markets

    • FMCG

    • Pharma• Services• TMT• Manufacturing

    • Cyclicals

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    Some Lessons from History

    Japan V/s UK in 1944

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    ENAM Securities 76 August 2004

    Japan V/s UK in 1944

    Korea V/s India in 1950

    Singapore!

    Hero Honda V/s Kinetic Honda

    Bharti V/s IDEA

    Infosys V/s HCL

    HDFC Bank V/s SBI

    There is NO trade-off between Top- Down and Bottom up

    Valuation Approaches based on Sentiment Swings

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    ENAM Securities 77 August 2004

    • Illiquid

    • Misunderstood

    • Hated/Uncovered

    • Appraised value

    • Institutional Favorites

    • UVG Stories

    • Imagine it!

    • DCF or Option value

    • Max Volume

    • News Flow

    • Volatile

    • Technicals

    Value Growth Momentum

    In Reality, there is no distinction. Growth and Momentum are

    LongTerm/Short Term Value catalysts

    Think Client Management

    WHO is the CLIENT?

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    ENAM Securities 78 August 2004

    WHAT does he want from you?

    HOW are you shaping his expectations & mindset?

    WHY should he stick to you?

    “Most clients would rather have their fund manager fail

    conventionally than succeed unconventionally.” 

    — Marc Faber 

    Decompose | Decompose | Decompose

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    ENAM Securities 79 August 2004

    Sectors Large Cap Medium Cap Small Cap Total

    FMCG

    Pharma

    Banks

    IT

    Telecom

    Media

    Engg

     Autos

    Commodities

    Total

    SUMMARY

    UNDERSTAND YOURSELF OBJECTIVELY

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    ENAM Securities 80 August 2004

    Everybody is not Schumacher or Tendulkar: TAKE HELP, BE SELF AWARE

    UNDERSTAND THE INVESTMENT LANDSCAPE  A grip of Macro, Micro, Accounting and Street Smartness is REQUIRED

    UNDERSTAND THE UNDERLYING INVESTMENT What will make it tick or explode?

    UNDERSTAND THE MARKET PARTICIPANTS Who are you playing against and how does he play?

    FOLLOW BASIC PRINCIPLES AND STICK TO THEM!

    BE HAPPY !

    How is your Portfolio Tilted?

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    ENAM Securities 81 August 2004

    BUILD A CONSCIOUS LIFESTYLE !

    WORK

    COLLEAGUES

    PROFESSIONAL

    COLLEGUES

    OWN

    INTERESTS

    FAMILY

    CLIENT TIME

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